Nighttime sports consumption continues to rise, providing a one-stop solution to meet diverse needs

Release time:Apr 16, 2024 19:08 PM

CCTV News: In 2023, among the nighttime economic consumption in Shenzhen, the most significant growth will be in various sports projects.

At 8 pm, a sports complex in Nanshan Science and Technology Park, Shenzhen, Guangdong experienced a small peak in passenger flow for the day. Fitness coach Huang Jingyu told reporters that since 2023, more and more students have scheduled evening classes.

Li Yakun used to work in the field of human resources in a company. By chance, he came into contact with Waist Flag Football and smelled the business opportunities inside. So he decisively resigned and established a club dedicated to playing football. The club's members have grown from fifty or sixty at the beginning of the year to over 500 now.

Nighttime sports consumption continues to rise, providing a one-stop solution to meet diverse needs

Data shows that from July to August 2023, the order size of night sports and fitness in Shenzhen increased by 150% year-on-year, among which the order volume of ball sports increased by nearly 350%.

This sports community venue located in the central area of Futian, Shenzhen, Guangdong Province, specializes in various ball games. The person in charge, Jiang Hao, told reporters that on weekdays evenings and weekends, the venue booking rate reaches over 80%. Ordinary individual bookings require 7 to 14 days in advance to book the venue.

"One stop" meeting diverse needs, night sports community with strong social attributes

These night sports venues not only offer various sports activities, but also provide consumers with a one-stop service to meet various needs such as eating, drinking, and playing. The strong social attributes have attracted many young people to come and check in.

In a rooftop sports complex venue in Nanshan District Science Park, Shenzhen, Guangdong, the reporter saw that in the 2000 square meter outdoor venue, there were people playing ball games, fitness, and strip the skewers while watching the game, which was very pleasant.

Zhang Jialing is a basketball enthusiast, and because she hasn't been to Shenzhen for long and doesn't know many friends, forming her own team to play basketball has become a luxury. Later, she found out that there was a sports community next to the building where she worked, not only playing basketball, but also making many new friends. From then on, Zhang Jialing became a frequent visitor here.

Li Rui told reporters that due to the high water loss after exercise, beer has become the best-selling item in their nighttime sports community complex. During hot weather, the increase in venue occupancy rate also drives beer sales to double.

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