How far are we from becoming a film powerhouse?, Four summer films grossed over 2 billion yuan at the box office

Release time:Apr 16, 2024 20:35 PM

Setting a new high in box office for the summer season of Chinese film history, the number of viewers for the summer season of Chinese film history, and the number of sessions for the summer season of Chinese film history... According to data from Lighthouse Professional, the final box office for the summer season of 2023 reached 20.609 billion yuan, with a total number of viewers exceeding 500 million.

The hot summer season reflects the strong resilience and vigorous vitality of the film industry. According to Chen Jin, a data analyst at Lighthouse Professional, during this summer's season, there will be a wide range of strong topic commercial films, domestic animated films, Hollywood commercial blockbusters, etc. The market supply will be more abundant, and audiences will have more choices.

A large number of excellent films are vying to be released this summer, among which four films, "The Disappearing She," "The Lost One," "The First Book of Fengshen," and "In an Octagonal Cage," have grossed over 2 billion yuan at the box office. The fifth place film, "Three Thousand Miles in Chang'an," also grossed nearly 1.8 billion yuan. Domestic films have become an important force supporting the box office market.

It is not difficult to see from the top few films in box office rankings that strong topicality has become a major driving force for audiences to watch movies today. Many high box office movies during the summer season are closely related to social hot topics. For example, "The Disappearing She" belongs to emotional crime themes; "All in One" reflects the highly publicized overseas network and telecommunications fraud in recent years. Nowadays, in addition to sensory entertainment, audiences also hope to gain emotional resonance, stimulate rational thinking, and participate in social discussion, which also motivates film creation to return to real-life themes and explore broader development space.

From "Fengshen" to "Chang'an 30000 Miles", an increasing number of domestic films have presented stunning large screen textures, making audiences feast their eyes. At the same time, IMAX, giant screen, 4D and other film projection technologies continue to innovate, empowering the high-quality development of the film industry. Experts say that technological innovation has become a new increment in the development of the film industry. In the future, the application of cutting-edge technologies such as cloud computing, the Internet of Things, and artificial intelligence in the field of film production will also create more value for the film market.

The number of viewers has reached a new high, and the connection between Chinese films and audiences has once again become closer. According to data from the Lighthouse Professional Edition, 52.7% of viewers during the summer break entered the cinema for the first time this year, a significant increase from 44.6% in 2019. Chen Jin believes that multiple films such as "The Disappearing She," "All in One Thing," and "Three Thousand Miles in Chang'an" have attracted over 10% of new audiences, and this ability to attract new audiences has profound implications for the sustained and healthy development of the Chinese film market. At the same time, there has been a significant increase in the proportion of high-frequency users, who are a very important base in the film market. The increase in their activity is also a positive signal of market recovery.

However, the price increase of summer movie tickets this year has also attracted widespread attention. The data shows that the average ticket price in 2019 was 35.3 yuan, but this year it has risen to 40.7 yuan. For example, A-class city cinemas such as Beijing, Shanghai, Guangzhou, and Shenzhen generally have ticket prices higher than 40 yuan, while cinemas located in prime locations have single ticket prices as high as 50 to 60 yuan. Experts point out that an increase in movie ticket prices will, on the one hand, reduce the viewing frequency of price sensitive audiences, and on the other hand, it will also reduce the number of times family groups watch movies. The recovery of the film market is not easy, and at this stage, it is still necessary to further nurture the enthusiasm of audiences with reasonable ticket prices. Through scientific and reasonable means, the rapid growth of ticket prices can be suppressed, and low ticket prices can be exchanged for seat rates to achieve a win-win situation between audiences and cinemas.

Whether it is the quantity or quality of films, economic value or social attention, all reflect that China's film industry is undergoing a strong transformation. But we also need to have a clear understanding of this. Currently, film creation still cannot meet the needs of audiences and cannot give back the expectations of fans for excellent domestic films. In addition, the production, distribution, screening, and ticket sales of Chinese films mainly rely on cinema box office, and have not effectively transformed online and offline foot traffic into greater value. Therefore, Chinese filmmakers still need to be brave enough to innovate and make greater contributions to the new journey of building a strong film country.

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