Hema actively promotes the construction of fresh food supply chain, continuously improving the freshness of pre made dishes
Our famous dish, Braised Kidney with Sauce, is a home cooked dish, but it is not easy to make. Not only does it require high freshness of ingredients, but also there are certain difficulties in selecting and cleaning pork loins, removing the fishy smell of the loins, cutting flower knives, pickling, stir frying, and other processes.
This year, Hema reached a cooperation with Shanghai Essen Meat Food Co., Ltd., and launched a series of fresh food pre prepared dishes with pork loin and pork liver as the main materials. They were put on the refrigerated shelves at a price 30% -50% lower than the restaurant price, and quickly became one of the most popular Kwai in East China, with monthly sales growth of 20% after three months of listing.
The development of pre made pork offal dishes requires extremely high freshness of ingredients, which means higher requirements are placed on the efficiency of the supply chain behind the series of products. To ensure freshness, this series of products takes no more than 24 hours from pig slaughter to finished product warehousing.
Shanghai Aisen is a well-known supplier of cold and fresh pork in the local area. Its products mainly consist of cold and fresh pork, with by-products such as pork loin, pork heart, and pork liver directly retailed or supplied to restaurants, canteens, and other channels. Previously, there were also pre made vegetable products, but most of them were frozen products with pork as the main ingredient. Chen Qingfeng, Deputy General Manager of Shanghai Aisen, said, "Making pre made fresh pork offal dishes is a new challenge for both of us. This collaboration not only spawned a batch of new pre made dishes, but also opened up a new product line for Shanghai Aisen."
Shanghai Aisen has the advantage of raw material quality, which can be locally sourced and processed on site. Hema is close to consumers and understands what kind of products they need. This cooperation links the first, second, and third industries with prefabricated dishes, improving the efficiency of both supply chains and enriching consumers' choices of prefabricated dishes.
![Hema actively promotes the construction of fresh food supply chain, continuously improving the freshness of pre made dishes](https://a5qu.com/upload/images/cda8a386e755e87b13ab9012d57ca291.jpg)
Since the beginning of this year, Hema has reached strategic cooperation with more than 10 agricultural enterprises, central kitchens, and universities, establishing an integrated ecological alliance of "production learning research sales" for the prefabricated vegetable industry, and developing more prefabricated vegetable products that meet current consumer needs. In order to strengthen the advantages of pre made fresh food, Hema continuously strengthens the construction of its fresh food supply chain. Currently, Hema has built over 300 "ultra short" supply chains like Shanghai Aisen in the vicinity of the city where its stores are located, and cooperates with suppliers to continuously improve the freshness of pre made food.
Text: Zhang Shihuan