The maximum subsidy for rural B&Bs is 500,000 yuan! Fengxian introduces policies to promote the development of cultural tourism industry
Implement support and rewards for three categories of objects, including rural B&Bs. Eligible B&Bs can receive up to 500,000 yuan in bonuses, encourage business district attractions to carry out night tours, night entertainment and other nighttime cultural tourism consumption, launch Fengxian travel mini-programs with complete strategies, and create digital New scene of cultural tourism... On May 16, Fengxian District held the "Meet the Unseen Beauty of Journey" 2024 Fengxian District Cultural Tourism Promotion Consumption Theme Event, and released "Several Measures for Fengxian District to Promote Cultural and Tourism Consumption" and "Fengxian District" "District Rural Tourism Development Support and Incentive Measures" provides policy support for the development of Fengxian's cultural tourism industry.
The "Measures" propose that Fengxian will fully stimulate market vitality through the implementation of "six major actions" such as enhancing festival activities, diversifying product formats, stimulating the potential of night tours, promoting delicious food and accommodation, expanding tourist sources, and developing "Fengxian Gifts". Give better play to the driving role of cultural tourism consumption.
For example, in terms of diversifying product formats, Fengxian will rely on the "Cultural Tourism Cloud" digital platform to integrate cultural tourism resources and continue to carry out online interactive experiences such as "cloud exhibitions", "cloud performances" and "cloud entertainment". At the same time, we will accelerate the construction of digital scenic spots, smart venues, and smart hotels, and encourage cultural tourism companies and related units to create new digital cultural tourism scenarios. Citizens can log in to the newly released Fengxian Tourism WeChat applet to get one-stop access to cultural and tourism information on various scenic spots, culture and arts, hotels and B&Bs, shopping and food, events, events and festivals, Fengxian scenery and other cultural and tourism information in Fengxian District.
Focusing on the "night economy", Fengxian will plan trunk markets, lawn music festivals, 24-hour bookstores, Nighttime cultural tourism activities such as themed lantern shows and fireworks shows are encouraged to provide nighttime tour services in scenic spots where conditions permit. At the same time, we support public libraries, museums, and community cultural activity centers at all levels to appropriately extend their opening hours, and guide major theaters in the region to enrich their nightly cultural performance repertoire.
In addition, Fengxian will also systematically carry out the excavation, arrangement and promotion of Fengxian food culture, vigorously cultivate local delicacies such as Zhuangxing mutton and Dingfeng fermented bean curd, carry out activities such as the Intangible Cultural Heritage Food Festival, and polish the "Fengxian Taste" brand.
The "Measures" focus on rural homestay construction, industry autonomy and regulation, quality improvement and development, etc., and use cash support and rewards to guide more social forces to participate in rural revitalization and help the development of the rural tourism industry. For example, for the construction of B&Bs, Fengxian District will provide one-time cost subsidies for B&Bs that are rated as four-star or five-star after the review of the Shanghai Tourism Resources Development Quality Assessment Committee after November 9, 2023. Among them, four-star B&Bs The subsidy is 200,000 yuan, and the five-star B&B subsidy is 300,000 yuan. In addition, various supports will be carried out based on the amount of investment in rural B&Bs, the employment and income increase of local farmers, and the improvement of quality and service functions. It is reported that if a single B&B entity meets multiple subsidy standards, it can receive a subsidy of up to 500,000 yuan.
"Country Malong" B&B in Liudun Village, Nanqiao Town, Fengxian District
At the event, 12 projects including the Jianghai Village Taohua Island cultural tourism project, the "Fanghua Li Kiln" rural leisure complex, and the Bay Red Leaf Festival were signed on site. In addition, the Fengxian District Culture and Tourism Bureau has also signed strategic framework agreements with Jinjiang Group, China Construction Bank, Ctrip and Alipay to inject vitality into the innovative development of the cultural tourism industry. The event also announced the launch of the Fengxian Tourism Passport and the 2024 Fengxian Cultural Tourism and Mail Truck Market. The Fengxian Travel Passport not only contains detailed introductions to 18 cultural and tourism sites such as Shanghai Bay Forest Park, Blue Sea Sands, and Urban Vegetable Garden, but also discount coupons for multiple attractions, restaurants, hotels, and B&Bs.
Fengxian Travel Passport contains many coupons for cultural and tourism attractions
The reporter learned that from January to April this year, the total retail sales of consumer goods in Fengxian District reached 20.75 billion yuan, an increase of 7.5%, ranking first in the city in terms of growth rate. Fengxian District said that at present, Fengxian is seizing the opportunities of the new area and the "new city development" to continue to promote the construction of a consumer city and to meet the public's diversified, personalized and high-quality consumption by creating more abundant and high-quality cultural and tourism consumer products. choose. In the future, Fengxian will continue to insist on using culture to shape tourism and tourism to promote culture, creating a new situation in the construction of South Shanghai as the capital of artistic interpretation and a famous quality leisure city in the Yangtze River Delta.