The 2024 Shanghai Cultural Center Service Promotion Week will meet you on "520", and 2,000 aesthetic education activities will be launched.
This weekend, the annual Shanghai New Artists and New Works Exhibition and Review Performance kicks off. The 2024 Shanghai Cultural Center Service Promotion Week series of activities will kick off with the "clarion call" of the New Artists and New Works Exhibition and Review Performance.
Wonderful mass cultural and artistic performances, educational and entertaining art training courses, and thematic distribution of public cultural content covering all ages... Focusing on the theme of "Cultural Center: The People's Lifelong Aesthetic Education School", the event will be held from May 20 to May 26 Within the week of 2020, about 2,000 interesting, artistic and educational activities will be held in the city's third-level cultural centers, allowing more citizens to enter and fall in love with cultural centers.
Citizen Art Night School will focus on both “capacity expansion” and quality control
The Shanghai Cultural Center Service Promotion Week series of activities has been carried out for the second year. Wu Penghong, director of the Municipal Art Museum, introduced that taking the Municipal Art Museum as an example, the activities that will be carried out during the publicity week include one hour at noon, art university for the elderly, citizen art evening classes, weekend aesthetic education classes, and 330 aesthetic education classes. Routine work, but additions to daily activities, such as publishing the activities and service results provided by the cultural center system to citizens last year, as well as the most popular methods among young people in citizen art evening classes, etc. “Every year during the cultural center’s service promotion week, we update the content of the previous year and work with professional colleges and universities to provide aesthetic education tours for the public.”
It is worth mentioning that at the Hangzhou main venue event of the National Cultural Center Service Promotion Week, the Shanghai Citizen Art Night School project, which has become popular in recent years and is popular among young people, will participate in salon exchanges to explore and summarize the "Shanghai Model" of night schools to the whole country. promotion. The Shanghai Citizen Art Night School features delayed opening and public welfare fees. It directly addresses the "pain points" of urban young and middle-aged groups in obtaining high-quality, public welfare art education. It also provides a platform for the popularization of many intangible cultural heritage and niche arts.
Wu Penghong said frankly that night schools "cross the river by feeling for the stones". During the development and expansion, they will inevitably encounter problems that need to be improved and solved. For example, some students recently reported that the tea art class at a certain branch in Hongkou was unreasonable in charging an additional 240 yuan for the use of tea sets in addition to the class fee. After communication, the tea art class was properly resolved in a timely manner and was recognized by the students.
"We have two key words for the next step, one is capacity expansion, and the other is quality control." Wu Penghong said that after receiving feedback from some students, Citizen Art Night School immediately sorted out and arranged all courses with "material fees" I checked it out and evaluated the reasonableness of the charges. "We found that among more than 600 courses, dozens of courses do have material fees. Whether these material fees are charged at public welfare prices, whether students have been clearly informed during the registration stage, and what the material fees are used for must be clearly listed. If any problematic courses are found, they will be dealt with in a timely manner. "In addition, for some music courses that require their own instruments, the training venue will also be required to make it clear to the students whether they will buy the required instruments by themselves or by the teacher's recommendation. There must be no "forced buying and selling" phenomenon.
Citizen art night schools have also become popular as "wild night schools", including art institutions' own night school teaching models, host models, etc. Many students often cannot tell which is the formal registration channel. "When we were sorting out the survey, we also found that some netizens posted on self-media platforms to report the phenomenon of arbitrary charging of night schools. After checking, we found that they were not part of the Citizen Art Night School." This made Wu Penghong think about how to do a good job in teaching quality control. At the same time, citizens should be given an open channel to express supervision and make suggestions. "With the gradual expansion of the scale, the Citizen Art Night School now has a dedicated cross-departmental cooperation office in the Group Arts Center. Next, we will consider setting up a special feedback phone or platform for the night school. If you encounter problems, you can contact us through the platform. We will respond and resolve it immediately.”
In his view, product expansion and quality control must be promoted simultaneously, and development cannot be stopped just because of difficulties. "We will focus on intangible cultural heritage courses this fall. The number of courses in this area is expected to further double, hoping to attract more young people to learn and spread intangible cultural heritage." Wu Penghong said, in addition to citizen art night schools, weekend aesthetic education classes, etc. In addition to the aesthetic education project that has become a multi-level linkage project of urban cultural centers, each district has also created its own characteristic aesthetic education project. For example, the Xujiahui Park Weekly Concert continues to cooperate with the Shanghai Conservatory of Music to popularize music appreciation and use music to nourish the spiritual life of citizens; Baoshan Cultural Center’s “One Wall” art gallery continues to introduce new products, inviting citizens to check out exhibitions without walls; Jiading Cultural Center’s “Jiawen” "Hello World - Art Odyssey Across Time and Space" series of activities will embed aesthetic education into citizens' life circles.
During the cultural center service promotion week, citizens can also see the exciting activities planned and launched by each cultural center. The Huangpu District Cultural Center's "Daily Performance of Pingtan" meets citizens at the Yalu Bookstore. There are also special opera performances and "Three People" cultural exhibitions to keep citizens busy; Xuhui District will hold the "Humanities Gathering and Walking towards Beauty" 2024 Streets and Towns in Xuhui District Mass cultural week performances, pre-game lectures for the Yangtze River Delta A cappella music competition, etc.; "Arts from Suhe Show·Community Art Collection", modern Yue Opera "Yi Spark"... Putuo District will organize opera appreciation, talent learning, and shopping The five major sections of the exhibition hall, Yunxiangjia, and entering the community attract citizens to become loyal "fans" of the cultural center; Yangpu District will launch a series of "Art and Beauty Together" activities to create a "cultural life circle" at home; Minhang District will rely on Shanghai Pujiang River The Opera Festival carries out the "Xiangyinhequ" Shanghai Opera Invitational Competition, community theater troupe family visits, and the "Passionate Minhang" community joint performance, etc.; Jiading District will carry out "enjoyment activities", "learn talents", "watch exhibitions", "cloud play" and "togetherness". "Viewing" five major sections and more than 100 activities; Jinshan District will hold activities such as "2024 Jinshan District Red Literary Light Cavalry Grassroots Tour · Special Condolences to Legoland Builders", "2024 Shanghai Jinshan Rural Arts Festival Series Activities· Pastoral Concert" and other activities ;Songjiang District will launch a special red drama performance of "Everyone Shows Color, Every Week is Wonderful".
On May 20, Chongming Island will usher in the second season of the "Elegant Yingzhou Rhythm Moves the River and the Sea" Chongming Ecological Island People-Benefiting Performance Season, focusing on Shanghai Opera, Huai Opera, Yue Opera, Comedy, Crosstalk and other operas that are loved by Chongming people, and will be presented by 9 companies 18 wonderful theatrical performances participated by high-quality municipal distribution entities were staged on Chongming Island. The Shanghai Huai Opera Troupe will present the Huai Opera "Fire", which tells the story of the fate of lower-level industrial workers during the three armed workers' uprisings in Shanghai; the Shanghai Yue Opera Troupe's Yue Opera "The Good Eight Company" is based on the transformed "The Good Eight Company on Nanjing Road". It shows that the officers and men of the Eighth Company never forget their fine traditions while facing new tasks and overcoming new difficulties.
In Shanghai, public culture has been distributed for many years in the form of residents "ordering" and the government "paying". In 2023, more than 100,000 cultural performances, special events, exhibitions, art tours and other activities will be delivered at the city and district levels, and more than 70,000 hours of cultural guidance will be provided. This year, Shanghai's public cultural content distribution will continue to improve the quality of cultural services that benefit the people, amplify the spillover benefits of the "Social Aesthetic Education Classroom", consolidate the four-level system, and strive to promote the extension of high-quality cultural and tourism resources to grassroots and doorsteps, tilting towards the outer suburbs, and empowering new cities. , and continuously promote the effective matching of supply and demand.
During Cultural Center Week, Shanghai’s public cultural content distribution platform launched 66 new digital products, including high-definition images of the British Matthew Bourne New Adventures Ballet "Swan Lake", the documentary "Yangtze River Love", and "Jiuzhou Hundred Operas". "The annual opera festival's "unique" opera stunt performance, the Great World City Concert - Lin Xiaoyou's Chinese Style Two-dimensional Concert and other exciting plays will be screened on demand in community cultural activity centers across the city, exploring a new service model that combines online and on-site services. At 13:30 on May 20 this year, the special cultural distribution live broadcast room event will be broadcast simultaneously on Oriental.com, Cultural Shanghai Cloud, Shanghai Digital Culture Center, Shanghai Public Cultural Content Distribution Platform, Shanghai Mass Art Museum video account and Douyin account , inviting 6 distribution entities including the Shanghai Pingtan Art Institute to conduct live promotions. The program types include Pingtan, musicals, children's dramas, cross talk, Huai opera and orchestral music. These high-quality products are presented through guest interviews, live performances, on-site visits, etc. Push to netizens.
According to statistics, during the Cultural Center Week, there were nearly a thousand daily distribution activities at the urban and rural levels. The "Cultural Travel" special distribution activity arranged by the Municipal Distribution Center delivered more than a hundred activities to people's doorsteps.
The organizers hope that through the Cultural Center Service Publicity Week, more citizens will get to know the Cultural Center, visit the Cultural Center, fall in love with the Cultural Center, come to the Cultural Center frequently, make suggestions for the Cultural Center, and jointly watch over the "golden wheat field" of mass culture.
