"Cultural flavor" meets "fireworks", cultural tourism consumption is booming in "summer"

Release time:May 27, 2024 06:47 AM

In southeastern Guizhou, the gurgling mountains and rivers, the lush greenery, and the beautiful scenery attract tourists from all over the world; in Jingdezhen, the lights are overflowing and the kiln fires are not extinguished, showing the great charm of the thousand-year-old porcelain capital; in Harbin, the tempting food and exciting plays provide tourists with "Unlock" more summer surprises...

The light summer is at its peak, and the world is full of beauty. Since the beginning of summer, the temperature has risen along with the popularity of the cultural tourism market and people's enthusiasm for traveling. Watching performances, appreciating folk customs, enjoying delicious food, and visiting beautiful scenery, the laughter and joy of tourists bring the vitality and vitality of the hot summer together, conveying the beautiful yearning for "poetry and distance".

On the China Tourism Day that just passed, many places across the country actively coordinated cultural, business, tourism and sports exhibition resources, launched a number of measures and cultural tourism products to benefit the people, and provided a unique summer travel experience. Relying on the beautiful scenery, colorful culture and other advantageous tourism resources, various places continue to introduce new methods and new business formats for summer tourism, attracting tourists from all over the world.

In Jingdezhen, Jiangxi, nature and humanity complement each other. Photo provided by interviewee

"I like ancient towns with mountains, water, and cultural charm!" Ms. Yu, who "checked in" in Jingdezhen, Jiangxi Province for the first time this summer, told reporters that this trip was particularly unforgettable for her. She walked in the misty rain in the south of the Yangtze River and sipped tea under the eaves. Choose porcelain ornaments at the creative market, and you can also learn to make ripples and paintings, and own your own ceramics. "It has cultural heritage and charming scenery. It is really a worthwhile trip!"

This summer, "pyrotechnics" and "cultural flavor" intertwined and collided, making many small towns popular and old cities showing new looks. In the coming summer, in order to promote the prosperity and development of the cultural tourism market, various places have launched a series of "summer limited" activities——

Qingdao, Shandong Province plans diversified and international performance activities around "beer music", upgrades light shows, fireworks shows, light and shadow shows, and introduces large-scale drone performances, bringing an unprecedented visual feast to tourists; Sichuan launches comfortable "tide camping", Special games such as "Watching Plays" and "Playing in the Water" invite tourists to explore cultural heritage and enjoy the mountains and rivers of Bashu, and invite tourists to enjoy a "summer"; Jiangsu has also launched a "summer package", with multiple routes taking tourists to Nantong Blue Sea Silver Beach Collect shellfish and catch the sea, blow the evening breeze of Slender West Lake in Yangzhou, go up to Huaguo Mountain in Lianyungang to find the scenic spots of the Westward Journey, and go to Huai'an to realize the freedom of crayfish.

Currently, tourists are increasingly combining modern leisure methods with exploring traditional culture, and tourism consumption is also changing from sightseeing to leisure vacations and in-depth experiences. How to activate cultural tourism resources, discover and present characteristic cultural products has become an important issue facing tourism practitioners.

Industry insiders believe that this summer, the cultural tourism market will continue to heat up, consumption vitality will continue to be released, and cultural travel is becoming an important way for tourists to nourish themselves and continue to grow. Every city full of "fireworks" and "cultural flavor", and every village that highlights the beauty of the ecology and the happiness of the people, may be a new space for beautiful life shared by hosts and guests.

The beauty of nature and the charm of humanity complement each other, which is the key to the lasting charm of tourism. As Dai Bin, president of the China Tourism Academy, said, "Tourism practitioners should go to central towns in counties and villages with rich natural and human resources. They can make great achievements in the vast world of integrated development of culture and tourism."

"Cultural flavor" meets "fireworks", cultural tourism consumption is booming in "summer"

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