For three consecutive days, a stall has been set up in the city center for sale. The thin-skinned, sweet and crispy Jinshan Little Crown Watermelon, which is loved by citizens, is here.
On May 25, the first Jinshan Little Crown Watermelon Festival, "Beautiful Bay Area, Fragrant Melons and Fruits", kicked off at Huijing International Plaza in the city center. Promotion and sales activities were carried out for three consecutive days, allowing citizens to buy Jinshan Little Crown Watermelon Festival at their doorsteps. Crown watermelon, fruit corn, tomatoes and a series of local fresh and high-quality agricultural products.
Jinshan Little Crown Watermelon is one of the important achievements of the cooperation and exchange between the Shanghai Academy of Agricultural Sciences and the Shanghai Agricultural Technology Extension Center. This variety has distinctive characteristics: it matures very early, has a small fruit shape, a single fruit weighs about 2 kilograms, the skin is extremely thin, and the flesh is bright yellow. The suitable sowing period in Jinshan area is between mid-late January and early February, and the harvesting period is generally between early-mid May and early June.
This year, the watermelon planting area in Jinshan District has stabilized at about 3,300 acres, of which the small crown watermelon area is about 1,500 acres. The locally produced Little Crown watermelon has a unique flavor. The flesh is tender and juicy, crisp, sweet and refreshing. It has a rich melon aroma and a distinctive umami taste. It is an outstanding representative of Jinshan's high-quality agricultural products.
In order to promote the better development of the Little Crown Watermelon Industry, Jinshan District will establish the Jinshan Little Crown Watermelon Industry Consortium in 2023 to give full play to the role of "brand leadership, technology leadership, sales driving, and development driving" to achieve organized management of the Little Crown Watermelon Industry. , planned development and improvement. The members of the consortium implement strict and unified production management requirements to ensure that the watermelons produced by the consortium members are of stable, high-quality and consistent quality, and coordinate the relationship between planting area and market time in the morning, mid-night and evening, so that high-quality agricultural products can sell better.
On this basis, this year, the Jinshan Little Crown Watermelon Consortium also focused on locally grown high-end, high-quality, and branded agricultural products, creating an important application of "blockchain real estate high-quality agricultural product traceability" and affixing a "Shennong code" to each melon. , by scanning the QR code, you can see the basic information, production entity information, provenance information, origin location, etc. of the Little Crown Watermelon. Through strict quality control, citizens can buy with confidence and eat with satisfaction.