What is it like to use VR to learn party history?
From May 23 to 27, the 20th China International Cultural Industry Expo and Trade Fair was held at the Shenzhen International Convention and Exhibition Center.
The Shanghai exhibition hall was crowded with people, and everyone was involuntarily attracted to a screen. This is a huge LED matrix wave screen, which is composed of several small LED panels of 10cm × 10cm. There are air bags inside that can be retracted. According to the program set by the computer, the small LED boards will continuously undulate in accordance with the displayed content, presenting a three-dimensional dynamic effect, which is highly technological and visually impactful. While taking photos and videos, some viewers couldn't help but sigh: "It's a bit lofty."
This is a work brought by Shanghai company OUTPUT. Last year, they also participated in the Shenzhen Cultural Expo, displaying magnolia flowers with naked-eye 3D effects, showing the style of Shanghai. “I clearly feel that digitalization is particularly common at this year’s CIIE.” He Xiaoming, commercial director of OUTPUT, shared his findings with reporters.
Indeed, in the regional exhibition halls of this year’s CIIE, there are almost all kinds of digital large screens and equipment, such as VR, AR, XR, and MR. The various technologies are dazzling.
In the middle of the Shanghai exhibition area, there is a three-sided screen playing several videos with naked-eye 3D effects. Two screens stand upright, and one is on the ground. When the audience steps on it and takes pictures, it can create the effect of people swimming in the middle of the painting. It seems that you can step into the revolving door of the Peace Hotel, and the Wukang Building opposite through the small balcony window seems to be within reach... "We used a combination of reality and reality, and used digital technology holographic modeling to create an image with the cultural identity of Shanghai city. The audience can feel the new charm of Shanghai's urban culture after it has been digitally transformed while walking among them," said He Yijie, the person in charge of Shanghai Fengyuzhu Culture Technology Co., Ltd., and their digital technology has been widely used in exhibition halls and exhibition halls across the country. in museums and digital display spaces.
In recent years, the empowerment of cultural industries by digital technology has been more “visible”. Due to work reasons, He Yijie came into contact with many traditional scenic spots and cultural museums. He would often tell them not to think that mastering cultural resources would attract audiences, but rather to spread the word in a way that people would like to hear and see. In mainstream culture, digital technology is a breakthrough. "Using digital technology to show the characteristics of cultural relics, amplifying its texture, and using digital modeling to allow audiences to touch it at close range will become more and more common. This is also in line with our country's emphasis on culture and the public The need for spiritual civilization is closely related," He Yijie said.
OUTPUT has worked closely with many cultural tourism projects. Previously, they used digital technology to build Qianlong’s favorite Xiangxue Study Room in the Forbidden City. The space included real scenes, screens, and projections. With the help of 3D naked-eye technology, the audience felt as if they were in the study room a hundred years ago. The study window allows you to see the changing scenery of the four seasons. This is an extension of imagination and a dialogue between ancient and modern times, establishing a connection between cultural relics and people through digital experience. "We are still exploring AIGC content recently, because there is a trend in the digital market right now, that is, everyone is choosing newer things." He Xiaoming said. "It is important for companies to continuously improve their technology, but the products they produce should also be more meaningful and content."
As one of the most popular museums in Shanghai, the First Memorial Hall of the Communist Party of China is trying to use digital technology to create more meaningful and content cultural products. At the Shanghai exhibition hall of the International Cultural Expo, reporters wore VR equipment and experienced the digital experience project to be launched by the Memorial Hall of the First Congress of the Communist Party of China on July 1 this year. As if immersed in the scene, the audience is sometimes on a ferry on the Huangpu River, with the scenery of the Bund in the 1920s in the distance, and sometimes riding a small train on Wangzhi Road in the French Concession. In a Shikumen residence on Wangzhi Road, the First Congress of the Communist Party of China was held secretly. The audience could clearly see the ancestors making impassioned speeches for China's future. The scene changed, and we were sitting on a cruise ship in Jiaxing's South Lake. The blue waves on the lake were surging.
Digital experience project of the First Memorial Hall of the Communist Party of China, photo provided by the organizer
"We have been preparing for this project for two years. The theme is called Journey of Original Intention, which explains why the National Congress of the Communist Party of China was held in Shanghai and the stories before and after the Congress." According to Ruan Jun, deputy director of the Memorial Hall of the National Congress of the Communist Party of China, this digital experience The project will be launched in two versions. The larger version has a space volume of 324 square meters and can support 25 people to experience it at the same time. It will be located in a commercial space near the First Memorial Hall of the Communist Party of China. The smaller version can support 3 people to experience it at the same time. It will be placed Join various party building centers and party organizations.
Last year, the Memorial Hall of the First Congress of the Communist Party of China received 2.93 million visitors, and nearly 10,000 people came to visit every day. However, the memorial hall has limited space capacity. Some people said that it was not enough and that a more novel experience was needed. "Digitalization is a new form that also meets the needs of young people for access to red culture. We have observed that more and more young people are willing to pay for good cultural experiences." Ruan Jun said.
