What can you rely on if you don’t rely on skills? , if you want to become the next Zibo and Tianshui
The service culture of a region refers to the comprehensive quality and value of various service entities in a region, including the government and its departments, social organizations, and enterprises in providing services to the society and the public in terms of service concepts, service attitudes, and service skills. reflect. These factors will form the society and the public's evaluation and experience of service quality and service image. From being self-centered and convenient for managers to being public-centered and service object-centered, this is a symbolic feature of the transformation of regional service culture.
In the past five years or so, the Yangtze River Delta has undergone important changes in its government service concepts, from proposing "no face-to-face approval", "one visit at most" and "one-stop service" to the naming of a service platform for three provinces and one city. Jiangsu calls it "Su Service Office" ”, Shanghai is called “Suishiban”, Zhejiang is called “Zheliban”, and Anhui is called “Wanshitong”, which all reflect this change. At present, in order to cultivate future industries and develop new productive forces, the Yangtze River Delta needs to use a deep introspection and self-revolutionary spirit to promote the construction of new production relations that are in line with the development of new productive forces. Cultivating a good business environment is the development of new production relations. Strength point.
Why were Huizhou merchants so successful for hundreds of years in history? Because we have a profound business culture. Why do Zhejiang merchants have such a high reputation nowadays? It all has to do with culture. The development of a place requires the infiltration of culture. Behind the advantages of competition and innovation are the infiltration of culture. The Yangtze River Delta should cultivate people's character with better service culture. The first is to enhance the professional awareness of service. In service, knowledge must be practical, skills must be professional, attitude must be dedicated, the way of thinking requires emphasis on results, and values must be open and inclusive.
The author once wanted to go to the restroom when visiting a small street in a small town in Hangzhou. I asked a local shopkeeper who was sunbathing how to get there. The other person said: It's far away, so you can use my restroom. It instantly made me have a good impression of this town, which vividly verified the saying that everyone has a tourism image and a business environment.
Why is Harbin so hot and "snowy" boiling? Why does the Zibo barbecue phenomenon gain so much attention? Why do Guizhou’s “Village BA” and “Village Super” attract so many people’s attention? If you just understand that this is a hype and a gimmick, it is really too superficial. Without careful planning, bold and rigorous operations, and strong control and guidance of the entire process, Harbin, Zibo, and Rongjiang County in Guizhou would not have the reputation they have today. Proper management lights up the city, and sincere service, effective plans, and correct implementation warm up resources, warm up the hearts of tourists, and warm up the city's winter.
On the last day of last year, I saw a sentence at a New Year's Eve party of a TV station in a southern city. Lean management is not about Chinese language, but mathematics. Don't use perceptual fuzzy judgments, but use rational actuarial methods. The above-mentioned areas have won recognition from the national public not because of those principled slogans, but because of very rigorous and powerful execution in management, accurate direction, efficient use of resources, control of costs, and perseverance so they can hold on. In short , can choose, persist, and know how to cherish, which is worth learning from the cities in the Yangtze River Delta.
The resources and development factors of a region are like the difference between clothing and fashion. Clothing mainly highlights practical functions, while fashion emphasizes design and brand in addition to practical functions. Therefore, only by embedding creativity can a city's resources Change assets, and assets turn into capital. Some people disdain Internet celebrity cities and the Internet celebrity phenomenon, but if the essence cannot be seen through the phenomenon, then all the essence will be submerged in the phenomenon. A city becomes an Internet celebrity city because it gives the public a different perception of the city than before. The key is that it is not first, not excellent, not the best, or even ordinary or ordinary, but it has embarked on an excellent direction or track through Internet celebrities, inspiring a city to continue to become better.
A city, more importantly, through the implementation of strategies and plans, actively, vividly and dynamically interprets a series of Internet celebrity figures and Internet celebrity events in specific tactical links to shape the image of the city, so that the process of implementing the strategy is public mobilization, The process of public participation makes this process full of centripetal force and cohesion, and emotionally embodies the concept of "people's cities are built by the people, and people's cities are for the people". This is an important aspect that reflects the charm of urban management.
To cultivate an Internet celebrity city, it is more important to be able to identify the pulse of the public, understand public psychology, remain sensitive to the wave of consumption, touch people's hearts where they are excited, reassure people through actions, and constantly inspire people in the process. Being effective and solid determines the launch of Internet celebrities, the scale after launch, the stabilization after the scale, and the gains after stabilization.
Many cities in the Yangtze River Delta are now building child-friendly cities, youth-friendly cities, and age-friendly cities. Tourism is a concrete test of this "friendly" construction. It must be pointed out that becoming an Internet celebrity city does not mainly rely on skills, but on learning and technology. Learning ability determines urban management capabilities and regional development capabilities.
With this ability, we can continue to improve the business environment, consolidate service culture, and enhance the regional image. In recent years, during the peak tourist season, there have always been some cases exposed involving the phenomenon of customer rip-off by individual businesses in some cities. The emergence of Internet celebrity cities has brightened the eyes of tourists from all over the country. This is to use cases to show the regional image and business environment, and to support the city's image with service culture. It is more moving than simple promotion of policies and more thorough than the promotion of common sense. . In fact, there are bad phenomena and cases of customer rip-off everywhere. The key is not to have a large-scale negative mindset at the social level or on the Internet, which will cause greater misunderstanding and harm to a region.
In short, improving the business environment is not only reflected at the government level. Only the sublimation of the service culture in the Yangtze River Delta region can better support the business environment.
