[Numbers on the Yangtze River Delta] The Asian Games have an incredible driving effect! Make Hangzhou and surrounding cities unable to laugh

“How hard will Hangzhou work to host this Asian Games?”

Netizens joked that Hangzhou is eager to build a new city, even the traffic lights are ignored.

But many people may not know that hosting the Asian Games is not just about spending money. It also injects vitality into the economy of Hangzhou and other surrounding cities, and strongly stimulates the recovery of tourism, consumer economy and other related industries after the epidemic.

As the host city of the event, Hangzhou is most obviously affected by the "Asian Games economy".

According to predictions from Hangzhou's cultural tourism big data, Hangzhou is expected to have more than 20 million foreign tourists during the Asian Games, about 3.07 times the number of foreign tourists during this year's May Day holiday. It is expected to usher in the most intensive tourist wave in recent years.

In terms of transportation, Hangzhou’s search volume on major OTA platforms has increased significantly. Data shows that since September, Hangzhou’s tourism bookings have increased more than five times year-on-year, and air ticket bookings during the Asian Games have increased by 20% year-on-year in 2019. Among them, the booking volume of international air tickets has grown extremely significantly, increasing by more than 20 times compared with the same period last year.

From the perspective of domestic tourist sources, the Asian Games craze covers the whole country. According to Qunar platform data, Shenzhen, Guangzhou, and Haikou in the south, Harbin in the north, and Urumqi in the west are all popular tourist destinations for air travel. In the surrounding cities of the Yangtze River Delta, such as Shanghai, Ningbo, and Wenzhou, train travel is the main mode.

The strongest tourist flow will increase the efficiency of hotels and scenic spots. During the Asian Games, hotel bookings in Hangzhou increased 4.4 times year-on-year in 2019. The sales volume of scenic spot tickets also increased by 20% year-on-year in 2019.

As of September 24, the most popular scenic spots in Hangzhou during the Asian Games include Qiandao Lake, Lingyin Temple, West Lake, Leifeng Pagoda, etc. Among them, compared with the same period in 2019, the bookings for Hangzhou Songcheng and Huagang Guanyu increased the most, reaching 382% and 322% respectively.

The consumer vitality brought by the Hangzhou Asian Games extends far beyond Hangzhou, and the radiation effect is gradually appearing in various parts of Zhejiang and even the entire Yangtze River Delta.

Qunar’s big data shows that Ningbo, Wenzhou, Huzhou, Shaoxing, Jinhua and other Asian Games co-hosting cities have also seen a surge in attention, with searches in the past week more than doubling compared to the previous month.

Ticket bookings for hotels and scenic spots in various places have also skyrocketed. During the Asian Games, hotel bookings in Ningbo, Wenzhou, Huzhou, Shaoxing, and Jinhua all increased more than five times year-on-year in 2019, with Shaoxing having the highest growth rate of 720%.

The average increase in scenic spot ticket bookings in these cities reached nearly 4 times compared to 2019, with Wenzhou being the most prominent, with an increase of 4.8 times compared to 2019.

Data from Lvmama shows that tourism product bookings in Asian Games co-hosting cities such as Ningbo, Wenzhou, Huzhou, Shaoxing and Jinhua in Zhejiang Province have increased by more than 84% month-on-month. During this year’s Mid-Autumn Festival and National Day holiday, city tours in the Yangtze River Delta region will also become a popular travel option.

B&B consumption is also hot. As of September 20, the number of homestay bookings in Zhejiang Province ranked second in the country during the National Day Golden Week, an increase of 80% compared to 2019. Bookings for homestays in Huzhou, Jinhua, Ningbo, Shaoxing, and Wenzhou all increased compared with the same period in 2022, with Shaoxing seeing the highest increase, increasing 1.2 times year-on-year.

Taking advantage of the "east wind" of the Asian Games, many places have made efforts in cultural tourism marketing

Launching a number of Asian Games-themed cultural tourism routes, holding promotion meetings in various places, and even carrying out digital marketing activities... Long before the Asian Games, Zhejiang cities such as Hangzhou and Ningbo continued to make efforts in cultural tourism consumption.

The Hangzhou Municipal Bureau of Culture and Tourism has used a variety of means to deliver the city’s business cards at home and abroad. It has successively carried out activities such as the “5·19 China Tourism Day Hangzhou Promotional Activity”, “Hangzhou Wonderful Night”, “Asian Games Countdown 100 Days Cultural and Tourism Director Call”, and organized The team went to Shanghai, Nanjing, Wuhan and other places for promotion, and even specially planned themed cultural tourism promotion activities in the United States, Mexico, Argentina and other countries.

Through the online payment platform, Hangzhou has also distributed 1 million Asian Games cultural and tourism gift packages to the world. The gift includes various benefits such as unlimited travel on the Hangzhou subway, unlimited tours in scenic spots, and 100-yuan phone calls.

Ningbo will create the 2023 Hot Ningbo·Sports Consumption Festival and hold a shopping festival to stimulate consumption vitality, especially sports consumption. Tourism promotion meetings are also indispensable. Ningbo brings three major Asian Games themed routes and a series of tourism products to Shanghai Hongqiao Korea Street to attract Shanghai and international tourists.

The "Follow the Asian Games Travel to Zhejiang" cultural tourism promotion activity jointly organized by many places in Zhejiang has also brought cultural tourism routes and tourism products from Hangzhou, Ningbo, Wenzhou, Shaoxing, Huzhou and Jinhua to Beijing, Tianjin, Jinan and other places. City.

Not only the tourism industry, the Asian Games economy has also driven the recovery of related industries.

On the one hand, there is the recovery of sports and fitness consumption.

According to data from Dianping, the Asian Games has spurred a national sports craze. As of September 20, the number of sports and fitness orders on Meituan in Zhejiang has increased by more than 150% year-on-year, with ball sports and fitness centers gaining the fastest popularity.

Not only the domestic market, but also the enthusiasm for sports in the international market has increased, which is reflected in the export of related goods. Yiwu Customs data shows that from January to August this year, Yiwu's sporting goods exports grew impressively, with the cumulative export value reaching 5.08 billion yuan, a year-on-year increase of 33%.

On the other hand is the sale of small commodities. According to the report "Asian Games Small and Micro Economic Observation Data", more than a quarter of small and micro businesses in Zhejiang Province have received more orders from the Asian Games, and more than 20% of small and micro businesses have prepared for the Asian Games more than a year in advance. Will make preparations.

For example, it is reported that 80% of the Asian Games badges come from the Badge Factory in Jinxiang Town, Wenzhou, Zhejiang. The company's chairman said that the current daily output of the factory is about 30,000 to 50,000 pieces, and the total output value is expected to reach hundreds of millions of yuan.