Better meet people’s cultural and tourism experience needs and accelerate the formation of new cultural and tourism productivity

Release time:May 08, 2024 13:46 PM

Since the beginning of this year, Shanghai's cultural tourism market has recovered strongly, with both supply and demand booming and numerous highlights. In the next step, what new measures, new facilities, and new hot spots will Shanghai cultural tourism have? On May 8, Jin Lei, deputy director of the Shanghai Municipal Bureau of Culture and Tourism, was a guest at the "2024 People's Livelihood Interview" and said that he would deepen the cultivation of China's excellent traditional culture, expand and strengthen local cultural IP, and use forms and languages that are more contemporary and international. , tell wonderful stories about Chinese culture and Shanghai culture.

According to Shanghai tourism big data monitoring, during the May Day holiday, Shanghai received a total of 16.2394 million tourists, an increase of 3.77%. The in-depth linkage and cross-border integration of cultural, business, tourism and sports exhibitions will make citizens and tourists’ May Day trip and trip to Shanghai more three-dimensional and colorful.

Currently, citizens have a very strong demand for leisure vacations on weekends and holidays. Jin Lei introduced that as of the end of last year, the city's major tourism investment and construction projects included in the tracking analysis had reached 125, with a total investment of more than 420 billion yuan, and an investment of 22 billion yuan would be completed in 2023, a year-on-year increase of 15.79%. In the past three years, Shanghai Culture and Tourism has successfully cultivated 5 traffic entrances worth tens of millions, including the Shanghai International Tourism Resort and the "One River and One River" world-class waterfront area. The total consumption in 2023 will be close to 110 billion yuan. Jin Lei revealed that this year and next, a number of important cultural landmarks and tourism projects will gradually open their doors to citizens and tourists, including the "Snow and Ice World" project, the World Expo Cultural Park project, the Long Beach Concert Hall project, etc.

Jin Lei said that judging from the current market, the cultural tourism needs of citizen tourists are more concerned about product quality, traditional culture, and diverse experiences. “These all remind us that we must adhere to product-oriented and content-oriented, and strive to provide tourists with cultural tourism products with more cultural connotations and intrinsic qualities; we must keenly capture the changes in needs of different ages and circles, and vigorously develop differentiation "

In Jin Lei’s view, accelerating the formation of new cultural and tourism productivity is an important way to better meet people’s needs for cultural and tourism experience. Jin Lei said that last year, Shanghai took the lead in the country in opening up a new track to create a metaverse of culture and tourism, and released the "Shanghai Action Plan to Create a New Track in the Metaverse of Culture and Tourism", which provided a scientific basis for the integration of domestic culture and technology and the upgrading of the cultural tourism industry. The planned sample leads the industry's immersive, interactive and intelligent development trend. In particular, it has successfully created "The Wind Rises in Luoyang·VR Full-Sense Theater", "The Lost Pharaoh" Immersive Exploration Experience Exhibition", "The Three-Body Beyond Gravity" Immersive Science Fiction Experience", "8K Projection Immersive Experience "Deep Space"" Cultural tourism metaverse projects such as "Future" and "Era of Life" have become the "tipping point" of urban consumption. In the next step, we will focus on three aspects:

Project demonstration and leadership. Focus on the three major scenarios of digital culture, smart tourism, and virtual performing arts, carry out the "unveiling and leading" of major application scenarios of the cultural tourism metaverse, promote the creation of high-tech audio-visual content by various entities, and launch more than 10 innovative demonstrations of the cultural tourism metaverse before the end of this year The project provides citizens and tourists with a unique cultural tourism experience.

Scientific research and innovation, solid foundation. Promote the construction of the technology innovation center of the Ministry of Culture and Tourism for digital generation and application services of calligraphy and painting. This is the only technology innovation center among the first 12 technology innovation centers of the Ministry of Culture and Tourism that is oriented towards artificial intelligence technology. Fudan University, China Art Museum, etc. have respectively injected technical elements and data resources to explore the industrialization path of artificial intelligence technology empowering the "two innovations" of traditional culture.

Develop scenarios, empower and increase efficiency. Guide digital technology companies to use cultural and tourism scenes as the entrance to carry out technology applications, and accelerate the construction of an innovation ecosystem integrating "art and technology". Encourage cultural institutions to break through boundaries, cross boundaries, and integrate, embrace the development of AIGC technology, and give cultural creativity the wings of technology, so that citizens and tourists can continuously broaden their horizons, innovate experiences, enjoy life, and be happy physically and mentally in the development of new cultural and tourism productivity. .

This year marks the 75th anniversary of the founding of the People’s Republic of China. As the birthplace of the Party, the place of original intention, and the birthplace of the great Party-building spirit, Shanghai is an important task for Shanghai Cultural Tourism this year to strengthen the red cultural background and carry forward the great Party-building spirit. During the interview, Jin Lei introduced the main achievements of Shanghai in recent years in strengthening the inheritance, promotion, protection and utilization of red resources, as well as this year's new venues, new activities and new projects in the field of red culture and red tourism. Jin Lei highlighted the red-themed exhibition that will be held at the Shanghai Revolutionary History Museum in July this year: "City of Glory—The Central Committee of the Communist Party of China in Shanghai."

The concentration of cultural, museum and art resources is a significant advantage of Shanghai’s urban cultural tourism. Jin Lei introduced that Shanghai currently has 164 museums and 100 art galleries, making it the city with the largest number and highest density of museums and art galleries in China. In 2022, Shanghai Culture and Tourism will innovatively implement the "Great Museum Plan" and "Great Art Museum Plan", focusing on the three major cultural exhibition brands of "Why China", "Dialogue with the World" and "See China with 100 Objects", "What is Shanghai Style" and "Tide Viewing at Sea" "The two major art exhibition brands have made "Visiting Cultural Expos and Art Exhibitions" a high-quality selection and beautiful business card for Shanghai's urban cultural tourism. Jin Lei recommended three "heavyweight" exhibitions, namely "Stars in China: Sanxingdui·Jinsha Ancient Shu Civilization Exhibition" currently being held in the East Hall of the Shanghai Museum, "Chinese Landscape - Lin Fengmian" currently being held at the China Art Palace, "Wu Guanzhong Art Exhibition" and "Top of the Pyramid: Ancient Egyptian Civilization Exhibition" will be launched at the Shanghai Museum in July this year. More than 95% of the cultural relics have come to Asia for the first time. It is the largest in the world and the highest level of ancient Egypt in Asia. Cultural relics export exhibition.

As Shanghai continues to accelerate its efforts to build the "World of Performing Arts" brand and build the Asian Performing Arts Capital, Shanghai's performance market, especially large-scale commercial performances, has experienced an "accelerated" recovery and a "blowout" outbreak. Jin Lei introduced that in 2023, Shanghai's performance market hit "four new highs": commercial performances reached 45,700, exceeding 40,000 for the first time in history, an increase of 17% compared with 2019; nearly 20 million audiences were received, an increase from 2019 The annual growth rate was 24%; the box office revenue was 3.339 billion yuan, an increase of 65% compared with 2019; 194 large-scale commercial performances such as concerts and music festivals were held, and the box office increased by more than 60% compared with 2019. In the first quarter of this year, the city held 12,000 commercial performances and received nearly 5.5 million audiences, which continued to grow significantly year-on-year, especially the box office revenue that nearly tripled.

Looking forward to this year's performance market, Jin Lei said that it can be summed up in one word, that is, "a good show." The Berlin Philharmonic Orchestra, known as the "classical orchestra", will join hands with pianist Yuja Wang to hold a music season in Shanghai in June. The London Symphony Orchestra, the Comédie Française, the German Schaubühne Theater Company, Argentinian pianist Argerich, Greek violinist Kavakos and others will also come to Shanghai; Chinese and foreign performing arts stars such as Tsai Chin, Lin Youjia, Deng Ziqi, Zhou Shen, Andy Lau, Oribe Risa, and Miyori Reya will take turns to perform on the Shanghai stage. The scale of the annual concert market will be Reached more than 200 games. Jin Lei also introduced Shanghai’s unique and advantageous performance formats—new performing arts spaces and street artist performances. "In Shanghai, whether it is a large production in a theater or stadium, or a 'small but beautiful' one in a new space, there is always something suitable for you."

This year, cultural tourism, commerce, sports and other departments have worked closely together to solidly promote the integration of culture, business, tourism and sports, and jointly organize festivals, exhibitions and events, forming a resonance effect of mutual empowerment. "The 'May 5th Shopping Festival' in May, the Shanghai International Film and Television Festival in June, the China International Digital Interactive Entertainment Exhibition in July, the Shanghai Book Fair in August, the Shanghai Tourism Festival and the ATP1000 Masters in September, and the China Shanghai International Art Festival, FISE International Extreme Sports Carnival, Shanghai International Art Trading Week in November, Shanghai Marathon in December, 'Counter-Strike' World Championship Finals, New Year's Eve Shopping Season, etc., there is a lot of fun going on. , one after another," Jin Lei said.

In recent years, Shanghai Culture and Tourism has deeply implemented the concept of people's city, persisted in leaving the best resources to the people, served the people with high-quality supplies, and made in-depth efforts in "urban aesthetic education". Jin Lei focused on three aspects of cultural measures to benefit the people.

Efforts should be made to improve the quality level of social aesthetic education. On the basis of continuing to improve the "all people, all ages, all fields, all time" aesthetic education system, we will continue to expand and improve the quality and level of aesthetic education. Jin Lei said that during the eight-day residency of the German Berlin Philharmonic Orchestra in Shanghai in June, in addition to concerts and chamber music performances, it will also visit audiences in Yangpu, Songjiang, Fengxian, Pudong Lingang and other regions, linking China Primary schools and colleges organize various forms of art education activities such as sharing by art masters, art lectures, rehearsal visits, performance observations, etc., and plan to hold live broadcasts of symphony performances at Nanjing Road Century Square or City Lawn Music Square to provide high-quality cultural services. More accessible.

Create a new child-friendly urban reading space. This is a key project of the municipal government's practical plan for private affairs this year. It plans to build 100 projects within the year and complete coverage of all streets and towns in the city by 2025. The "newness" of the new reading space is mainly reflected in: the space setting is completely new, and the space is constructed from the perspective of children who "see the city from a height of 1 meter". The reading resources are refreshing, relying on the main branches of public libraries in each district to form a collection of children's literature with regional characteristics. Guided tours have innovated and introduced a variety of "reading" activities such as reading clubs, picture books and dramas, exhibitions, competitions, and trainings to cultivate children's independent reading and artistic aesthetic abilities.

Continue to optimize good places at your doorstep. In recent years, Shanghai Culture and Tourism has taken "roads", "parks" and "living circles" as its main paths and "in-depth travel, micro-travel and slow life" as its development orientation, creating 205 "good places at the doorstep" for citizens, spread across the city Various streets and towns in the 16 districts have formed a "15-minute living circle", and the best points among them have been connected into lines, and 6 good places and experience routes have been launched. Jin Lei said that this year, we will rely on urban streets, business districts, parks, historical buildings, and waterfront spaces, adhere to creative leadership, joint construction by the whole people, and integration of city and tourism, and give urban spaces multiple functions through system transformation, composite utilization, and functional superposition. , and then selected and launched the fifth batch of 50 "good places at home" for Shanghai residents, so that the number of "good places" will become more and more abundant, the types will become more and more diverse, and the distance will become closer and closer, truly integrating with the daily life of citizens. .

Jin Lei said that cultural tourism is an urgent need for a well-off life, a must for a good life, and a standard for quality life. It is closely related to the people's yearning for a better life. Shanghai Culture and Tourism will focus on meeting the public's higher demand for cultural tourism development, vigorously deepen the supply-side structural reform of cultural tourism, promote the in-depth integration of cultural tourism and high-quality development, and strive to build Shanghai into the first choice city for urban tourism, an international tourism opening hub, The Asia-Pacific tourism investment portal and the international digital tourism capital strive to build a world-famous tourism city to more effectively benefit people's livelihood, warm people's hearts and promote development.

Enhance the content security standards of learning apps and children's smart devices, and focus on the theme of minors in the "Clear Pujiang" action | Activity | APP

In order to protect the healthy growth of minors, Shanghai recently launched a two month "Qinglang Pujiang · 2023 Summer Youth Network Environment Improvement" special action, focusing on prominent issues related to minors such as hidden mutations in harmful content, online bullying, cross space obscenity, online fraud, harmful content, internet addiction, and risks of new technology and application. The special action will carry out centralized rectification, intercept and clean up online information that infringes on the physical and mental health of minors, comprehensively compress the living space of hidden mutations of harmful information, further improve the security standards of exclusive product and service information content such as learning apps and children's intelligent devices, and create a network environment conducive to the healthy and safe growth of minors. At the same time, in order to further promote the "2023 Seedling Protection" special action and enhance the social influence of the "Green Bookmark Action"

Decoding the True History Behind Traditional Chinese Opera through "Books, Literature, and Drama Theory", Reading Good Books and Appreciating Good Drama Shanghai | Peking Opera | Classical Chinese Opera

How did "Ah Qing Sao" on the stage of traditional Chinese opera become a hero in the minds of the audience? How did Shanghai opera and Beijing opera create this artistic image? On the afternoon of July 2nd, the fifth lecture of the "Shuwen Xili" series, titled "This Woman is Unusual - Ah Qing Sao on the Stage of Shanghai and Beijing Opera," was held at the Qunle Theater of the Changning Folk Culture Center in Shanghai. Shanghai opera master Chen Suping, Beijing opera master Zhao Qun, and Shanghai opera broadcasting director and veteran host Zhang Yuan lead the audience to deeply interpret the stage portrayal and real history behind Ah Qing Sao in "Shajiabang". In 1939, during the transfer of the New Fourth Army, Guo Jianguang and 18 other injured and sick soldiers stayed in Shajiabang by Yangcheng Lake. They, along with underground party member Aqing Sao, who was the owner of the Chunlai Tea House, and the local people, fought tenaciously with the "Loyal and Righteous Salvation Army" led by Hu Chuankui and Diao Deyi

What is beauty? Ye Xiaogang, Feng Shuangbai, Liao Changyong, Lang Kun, and Tan Yuanyuan say this - utilitarianism | music | Liao Changyong

"Beauty is a form of both internal and external cultivation." "The artistic enlightenment I received from a young age has also laid the foundation for my lifelong growth path." "Aesthetic education should not be too utilitarian. Learning music for the sake of passing exams and gaining points is not very meaningful." "Confidently expressing oneself is very beautiful, but if it is too extreme, it can easily turn into narcissism." On the afternoon of June 19th, leaders and pioneers from the music, dance, and education industries, such as Ye Xiaogang, Feng Shuangbai, Liao Changyong, Lang Kun, and Tan Yuanyuan, gathered in Shanghai to participate in the Music and Dance Aesthetic Education Forum hosted by the Earth Music Culture Communication Center, jointly discussing: What is beauty? "? How to improve youth aesthetic education? Male baritone singer and director of Shanghai Conservatory of Music, Liao Changyong, said that he has met many children. After taking the piano level 10 exam, there was no "level" to take, so he gradually moved away from the piano and music. Three years later

"Danqing Gathering Chen Qishu Qianhua - Chen Qi Art Exhibition" Appears at the Shanghai Art Museum Artists | Works | Exhibition

The Shanghai Chenqi Cultural and Art Foundation recently held its establishment ceremony at the Shanghai Haipai Art Museum. The "Danqing Gathering Chenqi Trees and Flowers - Chenqi Art Exhibition" and the "National Famous Artists Invitation and Donation Exhibition" also kicked off. The exhibition showcased more than 600 works by artist Chen Qi from different periods, including Chinese painting, ink painting, calligraphy, porcelain painting creations, as well as nearly 200 donated works by more than 160 well-known artists from the China Artists Association and various provincial and municipal artist associations. The exhibition lasted for 22 days. Chen Qi is currently the Vice Chairman of Shanghai Artists Association, Director of China Artists Association, Director of China Painting Society, Member of Shanghai Federation of Literary and Art Circles, Artist of Shanghai Chinese Painting Academy, Director of the Art Committee of China International Import Expo, Convener of the Art Committee of Shanghai CPPCC Painting and Calligraphy Academy, and Director of the Art Committee of Shanghai Jiushi Bund Art Museum.

The establishment of the Cultural and Creative Industry Promotion Association Park in the northern part of Shanghai | Industry | Culture

On June 16th, the Baoshan District Cultural and Creative Industry Promotion Association unveiled its plaque at the China 3D Printing Museum and issued appointment letters to the first president and vice president units. The first session of Baoshan District Cultural Promotion Association has a total of 64 member units, mainly representing enterprises in Baoshan District's cultural and creative industry and operating units in cultural and creative industry parks; Financial institution branches, legal, financial and tax, and archive management service institutions responsible for promoting association services. In recent years, the scale of cultural and related industries in Baoshan District has maintained steady growth, and the number of enterprises above designated size has been increasing year by year. At the same time, relying on the remnants of old industrial bases and other spaces, a number of cultural and creative parks with strong industrial characteristics have been created. From 2023 to 2025, 14 cultural and creative parks have been recognized by the city for cultural and creative development, including 1 municipal demonstration park, 12 municipal parks, and

Important news

Exclusive video丨Xi Jinping: A better future for China-Serbia relations is slowly unfolding First Observation Moment | The heads of state of China and France continue to write the story of "Mountains and Flowing Waters"Witnessing the "two-way rush" between China and France, three special gifts during Xi Jinping's visit to Europe Why choose here? , Xi Yandao | Macron’s elaborate arrangements for receiving Xi Jinping Xi Jinping publishes a signed article in Hungarian media Intensive activities release heavy information on China-France relations, the anchor said that the broadcast丨President Xi Jinping’s Paris time

Political situation

Happy to see companies from both places investing in each other, the mayor of Shanghai meets with the Australian ambassador to China Attending the warning education learning exchange meeting, Shanghai leaders conducted learning and education at the city’s warning education base for comprehensive and strict governance of the party The patient has been off insulin for 33 months. Shanghai Changzheng Hospital cured a patient with a 25-year history of diabetes.Gong Zheng attended the symposium, Chen Jining visited charity workers and investigated charity work, marking the 30th anniversary of the establishment of Shanghai Charity Foundation Make greater contributions to the construction of Shanghai as a financial power and an international financial center! Chen Jining investigates China Pacific Insurance and Shanghai Pudong Development Bank Huang Lixin chaired the Party Group of the Standing Committee of the Shanghai Municipal People's Congress to hold a special study seminar on party discipline learning and education

Economics

The shopping festival in the "rice bags", "vegetable baskets" and "fruit trays" is really lively. Fresh rice, fresh vegetables and fresh fruits are all here."iShop Shanghai" global promotion and the launch of Changning District May 5th Shopping Festival Shanghai continues to attract tourists in order to become the "first stop for Chinese inbound tourism", and China has extended visa exemption for 12 countries including France.It also mastered the world's leading intelligent driving technology, and the Chang 6C launch vehicle successfully made its first flight! It opens the family’s first commercial auction With a slight year-on-year increase, the Yangtze River Delta Railway carried nearly 18.12 million passengers during the May Day holiday "Meteorological × financial" products will continue to expand, and Shanghai vannamei meteorological index insurance reached a deal

Regional situation

To promote high-quality regional economic development, the Hongkou District Building Economic Development Alliance was established Serving both white-collar workers and surrounding residents, the Party and Mass Service Center was built in the Yangpu Science and Technology Park.Zhihu will set up a main company in Putuo, and 26 new track high-quality companies will settle there The city's first rural fraternity station opened in Pujiang Town... Minhang will carry out more than 120 activities during the Red Cross Fraternity Week "Party Member Learning Market" launched, Jiading District Party Member Learning Month opens It is expected to open at the end of 2025. Pudong’s largest “commercial giant” will be located in Jinqiao

Viewpoint

"Strong people" and "light people" are always suitable | Written in "May 4th", enterprising life Is Mr. Lu Xun an "old smoker"? ,ask again Does it fit? , overly praising the “counterattack” of vocational high schools What can be done to curb the bottomless "traffic impulse"?How to effectively regulate traffic fraud? ,Multiple departments launched a heavy blow What deep expectations are released? , the government affairs APP has become a “wishing pool”

Vision

Hamas strongly condemns and "will do its best not to let the people's trust fail"; Israeli tanks enter Rafah, Putin starts a new term [See the World] The Israeli army requires residents in eastern Rafah to evacuate to the "humanitarian zone" as soon as possible Russia holds general rehearsal for military parade commemorating the 79th anniversary of the victory in the Great Patriotic War Subway operations are delayed to ensure travel, and Shanghai Station welcomes holiday passenger flow peaks More than 130,000 people have been displaced, [See the World] Floods in Kenya have killed at least 90 people Tourists who evade fees can be fined up to 300 euros. [See the World] Anti-war demonstrations broke out in many universities across the United States; Venice pilots "entry fee"