The 2024 CCLIFE Youth Cultural and Creative Design Competition is launched, with cultural and creative designs for Shanghai Bo Bronze Dake Tripod and other

Release time:May 13, 2024 13:38 PM

As an international metropolis in China that is deeply connected to the world, Shanghai is a place where cultures meet and integrate, and has always been at the forefront of innovation trends. Red culture, Shanghai culture, and Jiangnan culture are colliding here, providing an endless source of creativity for the development of the cultural and creative industry.

On May 13, the launch event of the 2024 CCLIFE Youth Cultural and Creative Design Competition and the Design Creativity and Talent Salon were held at the Shanghai History Museum.

This competition is guided by the Shanghai Municipal Bureau of Culture and Tourism, sponsored by the Shanghai Cultural and Creative Product Development Alliance, Donghao Lansheng Co., Ltd., and Shanghai Oriental Network Co., Ltd., and sponsored by the Shanghai Museum, Shanghai History Museum, Bright Food Group, and Shanghai Animation It is co-organized by industry associations and the Yangtze River Delta Digital Creative Industry Alliance, and hosted by Shanghai Morning News Magazine Co., Ltd.

The CCLIFE Youth Cultural and Creative Design Competition aims to discover outstanding young designers and create a platform for sustainable outstanding designers to continuously stimulate originality and promote the innovation, prosperity and development of Shanghai's cultural and creative industry.

In July 2023, the first CCLIFE Youth Cultural and Creative Design Competition was officially launched. After 5 months of collection and preliminary review of works, 83 young designers competed for the final review. The youngest contestant was only 17 years old.

In the end, 20 works including "Insect Hotel" and ""Dong" Dong Timber Building Information Graphic Design" won awards in the cultural and creative object group and the cultural and creative design group respectively.

Provided by the organizer of the cultural and creative series "Insect Hotel"

Among them, the "Insect Hotel" series of cultural and creative products are inspired by the original natural environment of Jiabei Country Park, including the red dragonflies standing on the tips of lotus flowers by the lotus pond, the looming fireflies in the summer night, and the busy little bees among the flowers. , have become the main elements in cultural and creative products. Through the visual extraction and combination of these elements, the designer created three cultural and creative products: "Red Dragonfly Car Aromatherapy", "Firefly Car Aromatherapy" and "Honeycomb Cup".

"'Dong' See' Dong Timber Building Information Graphic Design" provided by the organizer

The Dong wooden building construction skills were included in the "First Batch of National Intangible Cultural Heritage List". However, inheritance issues have always troubled many traditional intangible cultural heritage. ""Dong" See" Dong Timber Building Information Chart Design" is based on the Dong wooden building construction skills, and uses three charts in the form of information illustrations to show the Dong's distribution areas and residential construction methods from multiple angles. The exquisite structure of the building encourages more young people to pay attention to intangible cultural heritage through artistic expression.

The person in charge of the Shanghai Municipal Culture and Tourism Bureau said that the first CCLIFE Youth Cultural and Creative Design Competition has produced a number of outstanding works that closely combine national trends and fashion, and integrate traditional culture and modern life. Through the competition, a group of people full of cultural confidence have also been discovered. , an outstanding young designer with innovative spirit. I hope that the CCLIFE Youth Cultural and Creative Design Competition can grow together with young designers, witness more outstanding young designers bloom in this fertile soil, work together to create a cultural and creative competition brand with global influence, and help Shanghai build the most important place for Xi Jinping’s cultural thoughts. Best practice place.

On the same day, the Shanghai Municipal Culture and Tourism Bureau, Donghao Lansheng Co., Ltd., Shanghai Oriental Network Co., Ltd. and relevant persons in charge of the news newspaper jointly launched the 2024 CCLIFE Youth Cultural and Creative Design Competition.

This year's competition focuses more on encouraging outstanding local designers in Shanghai to go abroad and serve the cultural and creative industries around the world; at the same time, it attracts young designers from across the country and even the world to settle in Shanghai, activate the Shanghai cultural and creative market, and join forces with well-known cultural institutions, universities, and enterprise groups across the country , museums, Shanghai time-honored brands and other industrial chains work together to break the circle of cultural and creative development and help the cultural and creative industry flourish.

It is worth noting that this competition has ushered in a more diversified and innovative competition system, with two categories: creative design and domestic trendy products.

Among them, the creative design team specially invited the Shanghai Museum and Bright Food Group to open well-known IPs for contestants to create themes. Contestants can create innovative designs and visual reshapes around the three major IP themes of the Shanghai Museum collection: "Bronze Dake Tripod", "Xigang Begonia Magnolia Scroll" and "Jade Snake God", or focus on the classic time-honored brand "Guansheng". Garden", created with the theme IP of Guansheng Garden's "Garden Treasures" and "Mini Treasures".

Provided by the organizer of the "Bronze Dake Ding" collection of the Shanghai Museum

Part of the "Xigang Begonia Magnolia Scroll" collection of the Shanghai Museum is provided by the organizer

Provided by the organizer of "Jade Snake God" from the collection of Shanghai Museum

The domestic fashion products group invites contestants to focus on Shanghai elements, focus on national fashion, and combine technology, animation, intangible cultural heritage, drama, food and other design methods to inherit Chinese national culture, explore Shanghai-style culture, and help the inheritance and innovation of domestic brands.

It is reported that the competition will provide the winners with all-round incentives including publicity and promotion, industry docking, and policy support, promote cross-border cooperation between outstanding designers and well-known enterprises and IP, help the design road become wider and wider, and build cultural and creative products A full industry chain ecosystem from design and development to commercial operations.

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