Millions of cash subsidies to consumers, Shanghai Yuyuan time-honored brand increased promotions to support the May 5th Shopping Festival
The fifth Shanghai May 5th Shopping Festival is in full swing, and the time-honored brand of Shanghai Yuyuan has added more fuel: a million cash subsidy, thousands of free portions of intangible cultural heritage pear paste, parent-child experience activities of intangible cultural heritage skills... to help ignite more Citizens’ enthusiasm for consumption.
Yesterday at noon, Mr. Wang, a citizen, and his friends had dinner at the time-honored Shanghai Dexing Restaurant. When paying for the bill, the waiter actively recommended them to use a 30 yuan membership coupon, and because the single purchase exceeded the 118 yuan threshold, he also gave them a box of Old Town God's Temple for free. Taotao pear cream... Two time-honored Chinese brands, Dexingguan and Laochenghuang Temple, jointly gave out benefits for the first time, which surprised the citizens.
During this year’s “May 5th Shopping Festival”, multiple departments in Shanghai jointly released “Several Measures for Shanghai to Further Promote the Linkage of Business, Tourism, Culture and Sports Exhibitions to Attract and Expand Consumption”, covering 16 measures in 6 aspects to attract traffic to the cultural tourism market and encourage different industries. Resources are integrated and interconnected to create momentum. The time-honored brand Yuyuan in Shanghai took the lead in responding positively, forming groups and matching each other, and launched a number of preferential measures.
Take the above cooperation between Dexing Hall and Old Town God’s Temple as an example. Both of them are well-known Chinese time-honored brands in Shanghai with a hundred years of history. In the past, they each inherited innovations in the catering and food fields. This year, with the help of the high-traffic and high-quality platform of the May 5th Shopping Festival, they jointly promoted consumption for the first time.
Yuyuan Mall is one of the areas with the largest concentration of time-honored brands in Shanghai. From now until May 31, Yuyuan Culture and Catering Group will gather its Old Town God Temple, Shanghai Old Hotel, Green Wave Gallery, Nanxiang Steamed Bun Shop, Chunfeng Songyue through online channels. Nine major brands and dozens of stores including Ningbo Tangtuan Shop, Ningbo Tangtuan Shop, and Songhelou Noodle House have launched rich activities such as instant discounts of 50 yuan for members who spend more than 600 yuan, and instant discounts of 30 yuan for members who spend more than 300 yuan. From May 11 to May 15 During Fosun Family Day, you can also enjoy doubled consumption points, providing benefits to new and old customers.
During the event, Nanxiang Steamed Bun Shop and Ningbo Tangtuan Shop will cooperate with the well-known parent-child organization Nairbao across borders to launch special editions of the "Nanxiang Little Master" and "Tangtuan Little Master" activities, allowing inheritors and senior pastry chefs to go out of the store , approach more citizens and let them appreciate the cultural charm of intangible cultural heritage and time-honored brands.
