Carefully invest in promoting consumption actions, during the "Cool Summer Play Season", Shanghai Pudong Development Bank collaborates with thousands of merchants in 70 commercial districts to promote new energy vehicles | new energy | play season

Release time:Apr 15, 2024 08:02 AM

The scorching sun, but as high as the temperature, is the second season of "China-Chic Four Seasons Happy Life" - "Hot Summer Play Season", which is being held in the business streets of Shanghai's business districts and organized by the Municipal Commission of Commerce and the Municipal State owned Assets Supervision and Administration Commission. Many citizens who are good at "buying, buying and buying" have found that "SPDB" can always be seen in the shopping malls and shopping streets in Shanghai. Whether it is directly using credit cards, electronic wallets, or through third-party platforms such as Alipay and WeChat payment, as long as the word "SPDB" is used, there will be opportunities to obtain promotions and benefits. According to incomplete statistics, there are currently over 70 commercial districts in the city with thousands of merchants offering "Pudong Development Bank" discounts, covering various consumption scenarios such as eating, drinking, playing, and traveling. For summer consumption, Shanghai Pudong Development Bank has also teamed up with Jinjiang Group to launch ticket discount activities at Jinjiang Park day and night events, beer festivals, and other events.

As a representative of state-owned enterprises in the financial industry, SPDB has always taken meeting the people's growing demand for high-quality financial services as its starting point and end result, elaborately launching the "China-Chic Puyue Enjoying Benefits" SPDB Shopping Festival. Especially after the beginning of summer, we will focus on key consumption areas such as food, clothing, housing, transportation, and entertainment, and continuously increase financial resource investment around the demand of the new generation of consumers, providing high-quality financial products and services to citizens.

Boosting consumption and prioritizing finance

Financial services are an important driving force for consumption. At present, the financial vitality from Shanghai Pudong Development Bank is continuously endowing "Shanghai shopping" with new momentum, adding bricks and tiles to Shanghai's construction as an international consumer center city.

Taking the ongoing "Summer Fun Season" as an example, Pudong Development Bank focuses on six key areas and consumption scenarios, including "eating", "drinking", "traveling", "wearing", "entertainment", and "commercial districts". With debit card and credit card activities as the main focus, it actively organizes and carries out a series of consumer discount activities, allowing consumers to easily "grab wool" and contribute to the economic recovery of the city——

In terms of food and beverage, for the first time, we have collaborated with Shanghai's "internet famous" time-honored restaurants such as Nanmen Instant Pork, Tao Tao Ju, and Xin Fei Hui Dian Lou to offer discounts. During the activity days from Friday to Sunday, the number of participants has increased nearly four times compared to usual, and the cumulative number of participants has exceeded 500000. Many foodies bring their Shanghai Pudong Development Bank debit cards to designated stores to check in.

In terms of urban travel, we have collaborated with state-owned enterprises such as Jiushi Group and Donghao Lansheng Group to launch promotional activities such as Shanghai Public Transport and Subway QR Code swiping, pen and pen reductions, and Shanghai Transportation Card recharge discounts; At the same time, we will collaborate with online travel platforms such as Gaode Taxi, 12306, Feizhu, and Haruo Bike to carry out a random debit card reduction activity for "Cultural and Tourism Shanghai, Beautiful Meeting", adding momentum to the field of green consumption.

In terms of business circle penetration, it has cooperated with more than 70 well-known shopping malls in the city, such as Bailian, Yu Garden Shopping Mall, BFC Bund Financial Center, Xintiandi, Raffles, Kaidelong Dream, Impression City, Joy City, Heshenghui, Lujiazui Center L+Mall, Beast Shanghai Shopping Village, Jiuguang Department Store, and launched a series of full and reduced payment activities, such as "Happy Fun, Hot Business Circle". Consumers who go to different merchants for shopping and consumption can enjoy a maximum reduction of 50 yuan for debit card consumption by Pudong Development Bank or a maximum reduction of 66 yuan for credit card consumption.

In order to further reduce the cost of consumers' participation in activities, Pudong Development Debit Card also launched the "Ten Benefits for Every Month and Better Payment" consumption standard reaching activity through the "China-Chic Youpu, Monthly Benefits" shopping season throughout the year. Consumers can draw red envelopes and enjoy various consumer benefits by using SPDB debit cards through Alipay and WeChat.

Enhance product supply and support consumption upgrading

Supporting the upgrading of consumer behavior such as mass consumption among citizens through financial services is also the driving force behind Shanghai Pudong Development Bank's efforts to prioritize finance and boost consumption.

In response to the "hot summer fun season" and the characteristics of Shanghai consumption, Pudong Development Bank continuously optimizes consumer finance products and services, making it "affordable, accessible, and easy for consumers to borrow". It deepens consumer scenario services in major consumer markets such as automobiles and home appliances, enhances financial supply, and promotes consumption upgrading.

For example, through the latest research and development of new consumer loan products such as "Pu Shan Dai", citizens can flexibly use consumer loans multiple times based on specific consumption points to meet large-scale consumption needs such as decoration, tourism, and shopping.

The ongoing consumer loan interest rate preferential activities are also closely related to the consumption needs of citizens. In the latest event, consumers who apply for the Shanghai Pudong Development Bank Pudong Flash Loan and have been approved and meet the conditions of valid credit limit are eligible to log in to the Shanghai Pudong Development Bank APP to receive annualized interest rate coupons. The data shows that this activity has received a positive response, with an average of nearly 20000 participants per session. Approximately 80000 consumer loan interest rate coupons have been issued, providing strong support for the recovery of residents' bulk consumption demand.

In response to the market's enthusiasm for the consumption of new energy vehicles, Pudong Development Bank has responded by launching new energy vehicle purchase themed promotional activities such as "Car Purchase 66" and "Group Car Festival". The participating new energy vehicles in the activities include many well-known and mainstream brands and models such as BYD and NIO. Since the launch of the event, the transaction volume of Pudong Development Bank's credit card car consumption has approached 8.9 billion yuan, attracting nearly 80000 consumers to purchase cars.

Pudong Development Bank revealed that in order to further promote automobile consumption, it will continue to increase the penetration rate of new energy vehicle installment business and carry out large-scale pilot projects to promote the implementation of new energy direct passenger vehicle installment business; Introduce more high-quality new energy brands and models such as BYD, NIO, Great Wall, Lynk&Co, and Volkswagen, and drive the development of automotive sales through joint marketing with brand manufacturers.

Serving regional economy and unleashing consumer enthusiasm

For a period of time, Shanghai has continuously released action plans to boost consumer confidence, driven by a combination of policies and activities. Through the linkage of commerce, tourism, cultural and sports activities, online and offline linkage, as well as internal and external linkage, Shanghai has effectively unleashed the vitality of "big consumption". Both the "China-Chic Four Seasons Wonderful Application" launched in March and the fourth "May 5th Shopping Festival" opened in April have a remarkable effect on stimulating consumption. During the fourth May 5th Shopping Festival, according to the monitoring of the Consumer Market Big Data Laboratory, the daily average offline consumption in Shanghai was 7.13 billion yuan, an increase of 16.2% compared to the same period last year; According to big data monitoring in Shanghai, the daily average online retail sales in the city are 4.77 billion yuan, an increase of 16.6% compared to the same period last year during the shopping festival.

In these activities, one can see the figure of Pufa. Pudong Development Bank has integrated the word "benefiting the people" into various scenarios of people's livelihood consumption, continuously expanding and enriching the breadth and depth of service scenarios, and continuously releasing consumption space by optimizing financial services——

Focusing on China-Chic consumption hot spots, we will link with high-quality merchants in Shanghai to carry out a variety of marketing activities to achieve full coverage of time-honored restaurants, China-Chic national games, China-Chic clothing, China-Chic cultural and creative businesses and other theme merchants.

Targeting important consumer nodes, keeping up with trends, and comprehensively laying out. Whether it's the current summer vacation travel season, the upcoming start of school season, or the year-end consumer hot topics such as "Double 11" and "Double 12", Shanghai Pudong Development Bank is prepared to cooperate with online and offline merchant channels to create a consumption feast.

Shanghai Pudong Development Bank also actively participates in scene innovation, gradually advancing and providing convenient consumer services. During this year's Shanghai Nightlife Festival, Pudong Development Bank Credit Card participated as a full strategic partner and launched the "Pudong Development 66 Nightlife Consumption Coupon" activity for the first time. It collaborated with high-quality and well-known business districts to carry out marketing, covering more than 500 merchants and nearly 30 well-known bookstores in nearly 20 popular shopping malls in the city, achieving "more excitement over the night". At the same time, SPDB supports users to use APP credits to exchange tickets for scenic spots with high quality and most Shanghai cultural characteristics, such as Shanghai center, Jinmao Building and Guangfulin Cultural Relics.

All of the above demonstrate the practice and responsibility of Shanghai Pudong Development Bank to prioritize finance and boost consumption. In various activities, various financial services not only break ecological boundaries and create new consumption scenarios, but also connect supply and demand sides, comprehensively stimulating consumption momentum. These achievements not only meet the expectations of the market and the public, but also have profound significance for Shanghai, which is currently building an international consumer center city. They comprehensively demonstrate the exploration and practice of Shanghai Pudong Development Bank in prioritizing the recovery and expansion of consumption.

At present, under the multiple overlapping effects of policies, activities, innovation, and incentives, Shanghai Pudong Development Bank is actively planning the next round of "Cool Autumn and Happy Shopping Season" series activities, continuing to tap into Shanghai's local characteristics to ignite consumption momentum, integrate new customer groups, new supplies, and new scenarios, provide convenient consumption methods, high-quality consumption supplies, and innovative consumption scenarios for citizens and tourists, expand the radiation radius on the basis of local expansion and improvement, comprehensively promote the economic level of the Yangtze River Delta region, and release greater consumption enthusiasm.

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