"Aida·Modu" sails into Shenzhen
On May 23, the 20th China International Cultural Industry Expo and Trade Fair opened. This year, a total of 6,015 government groups, cultural institutions and enterprises participated in the exhibition online and offline. All 31 provinces, autonomous regions, municipalities directly under the Central Government and Hong Kong, Macao and Taiwan regions participated in the exhibition.
Among them, the Shanghai exhibition area has the theme of "Creating a culturally confident and self-reliant Shanghai model and building the best practice place for Xi Jinping's cultural thoughts". It is guided by the concept of "Flower Shanghai", implements the new concept of cultural digital transformation, and creates a "cultural industry show" with Shanghai characteristics. Field" vividly presents the latest development results of Shanghai's cultural industry and the new picture of the digital cultural industry, demonstrating the brand identity and influence of "Shanghai Culture".
"Gongdelin", "Meilongzhen Restaurant", "Xinghualou" and "Jinmeilin Restaurant"... In the Shanghai exhibition area, the colorful neon shop signs firmly attracted the attention of the audience. The broadcast of the TV series "Flowers" at the beginning of the year made the effect of Shanghai's urban cultural IP more and more significant, and more and more people began to understand and pay attention to the cultural heritage of Shanghai.
Shanghai is a red city that breeds the great spirit of party building. In the window of the exhibition area, a red cultural tourism map of Shanghai is displayed. From the site of the First and Second National Congress of the Communist Party of China to the Sixing Warehouse Anti-Japanese War Memorial Hall, every red scenic spot carries important historical memories and witnesses the greatness of the Chinese revolution. course.
Cultural and creative booth at the First Memorial Hall of the Communist Party of China, photo provided by the organizer
"Constitution of the Communist Party of China" Regular Script Copybook Set, Shudli Notebook, Kaitian Big Book... The cultural and creative booth of the First Memorial Hall of the Communist Party of China was crowded with people. "Last year, we received a total of 2.93 million visitors, of whom 70% were under the age of 45. These cultural and creative products are especially popular among young people." Ruan Jun, deputy director of the Memorial Hall of the First Congress of the Communist Party of China, told reporters. These cultural and creative products, which are full of creativity and rich in cultural connotation, use daily objects as carriers to embody the red spirit and historical and cultural heritage, integrating red memories into contemporary life scenes and making red culture within reach.
"The Eternal Radio Wave" booth, photo provided by the organizer
A simple desk lamp, an old-fashioned transmitter, a pen and a stack of paper... Many people were taking pictures in front of the booth of the red-themed dance drama film "The Eternal Wave". This popular literary and artistic work uses 4K ultra-high-definition shooting technology throughout, and integrates the latest technologies such as XR virtual studio, MOCO robot shooting, telescopic cannon technology, etc., in an effort to expand the dissemination and influence of this classic IP, and deeply show the Shanghai Red culture, Shanghai culture, Jiangnan culture.
Shanghai is also an international cultural city. The LED matrix wave screen at the entrance of the exhibition hall is undulating and presents a three-dimensional dynamic effect, which is highly visual impact and demonstrates a series of cultural development achievements made by Shanghai in 2023. Some viewers lamented: "This is so technological!"
Aida Magic City presented with naked-eye 3D technology, photo provided by the organizer
On the three-sided screen in the middle of the exhibition hall, the first domestic large-scale cruise ship "Aida·Modu" is slowly approaching. It not only represents a breakthrough in China's large-scale cruise industry from 0 to 1, but also a vivid display of Shanghai's beautiful vision of urban development. Through naked-eye 3D technology, the audience can immersively experience the shocking effect of "Ada·Magic City" traveling through the sea of flowers and traveling between the past, present and future cities.
"Part of the three-sided screen booth is an area for the audience to stand. Taking photos with a mobile phone can show the effect of people swimming in the middle of the painting. We hope that the audience can walk through it and feel the new charm of Shanghai's urban culture after it has been digitally transformed." Video producer, He Yijie, head of Shanghai Fengyuzhu Culture Technology Co., Ltd. said.
Shanghai’s innovation and entrepreneurship policies have driven the development of many cultural enterprises. MiHoYo's "Genshin Impact" is launched on multiple platforms around the world in 13 languages. It has now landed in more than 200 countries and regions around the world, allowing players around the world to experience the charm of the East; Hunzhi Culture transforms obscure and abstract "hard-core knowledge" into Comics, short videos and other popular forms are loved by nearly 40 million fans and readers across the Internet; Queshi Digital Technology Co., Ltd. explores the most cutting-edge AI image generation technology in the field of AIGC, allowing ordinary people to experience the fun of AI painting.
Shanghai media is also an important part of Shanghai's urban cultural brand. In this exhibition, Shangbao Group focuses on the "Future Digital Editorial Department", including the "Caiyue F1" financial model of Jiemian Financial News Agency and the digital human matrix of Shanghai Media Group , The Paper Intelligent Media Open Platform System and Jiefang Daily’s “Mr. Pu·News Magic Pen”, etc., through the display of integrated media quality reports, intelligent media 2.0 systems, and international communication displays, they will bring you a novel experience of the future reporter space station.
