Summer cultural tourism continues to heat up, and the consumer market is full of "fireworks"
Check out the museum's "Internet Celebrity Exhibition", watch theater performances immersively, and travel in Hanfu... This summer, new consumption scenarios and new models are emerging at an accelerated pace, the "summer economy" continues to heat up, and the cultural tourism market is ushering in a "hot summer" . A popular tourist attraction and a piece of eye-catching data demonstrate people's strong willingness to travel and the market supply and demand, reflecting the booming popularity and strong potential of cultural tourism consumption.
Since the beginning of this year, my country's cultural tourism market has continued to grow, residents are more enthusiastic about traveling, and the tourism industry continues to innovate. According to data from the Ministry of Culture and Tourism, according to the statistical results of the domestic tourism sample survey, in the first quarter of 2024, the number of domestic tourists was 1.419 billion, an increase of 203 million over the same period last year, and a year-on-year increase of 16.7%. Domestic tourists spent a total of 1.52 trillion yuan on travel, an increase of 0.22 trillion yuan over the previous year and a year-on-year increase of 17.0%. Various data on the cultural tourism market have shown encouraging growth, reflecting the strong resilience and deep potential of my country’s domestic demand.
Recently, summer cultural tourism promotion meetings have been held in many places to showcase the unique local natural landscape and humanistic style, and to tell “hometown stories” to more people. In Yanqing, Beijing, the night tour experience of the Great Wall at the Badaling Great Wall Scenic Area continues to be exciting, inviting tourists to stroll through the majestic pass and experience the collision of lights, performing arts and Great Wall culture; the mountain cable car, Sky Mirror, Alpine Slide and other projects in the Yanqing Olympic Park bring tourists Come for a cool holiday; the local area also launches outdoor study activities such as "Searching for Working Elks" at Yeya Lake National Wetland Park, "Dinosaur Tracking Summer Camp" at Baili Landscape Gallery, and "Cycling to Explore Big Trees" at Banquan Sports Park. Visitors enjoy warm family time.
Traveling all over the land of China, you will be intoxicated by the beautiful and colorful Guizhou. Recently, Guizhou Province launched the "2024 Colorful Guizhou" themed summer cultural tourism promotion event to kick off the summer tourism season in Guizhou. Guizhou is surrounded by green mountains and green waters, and there is no heat in the long summer. "The mountains and rivers welcome distinguished guests, and wine and tea respect noble people." This is a comprehensive portrayal of the local natural and cultural scenery. Focusing on the "evergreen" scenic spots such as Anshun Huangguoshu Waterfall Scenic Area, Qiandongnan Xijiang Qianhu Miao Village, and Tongren Fanjing Mountain Scenic Area, the local government has launched a creative tourism product of "branch and branch flying, trunk and branch linkage", providing tourists with time-saving and labor-saving " "Fast travel, slow travel" immersive experience.
"Escape from the heat in summer and cold in winter are basic human needs and an important part of a better life. We must provide diversified summer destination services and strive to realize the people's beautiful Chinese tourism dream of 'staying wherever it is cool'." Dai Bin, president of the China Tourism Academy, said that the development of summer tourism is a practical example of the integrated development of meteorology, culture and tourism. Through extensive publicity and marketing, people should use holidays, weekends and leisure time to join the ranks of summer tourism. Come.
"You come and I go" has tied up the exchanges between China and foreign countries. This summer, not only domestic tourism has gained momentum, but inbound and outbound tourism has also ushered in a "two-way rush". As my country's visa-free "circle of friends" continues to expand, international flights resume at an accelerated pace, convenience measures for foreigners coming to China continue to increase, Chinese and foreign tourists have close exchanges, and the inbound and outbound tourism market is seeing bright "traffic".
In the first quarter of this year, more than 141 million people entered and exited the country, a year-on-year increase of 117.8%. Data from relevant tourism platforms show that during this year’s May Day holiday, the average daily passenger volume of inbound and outbound civil aviation exceeded 180,000, an increase of approximately 112% over the same period last year. Bangkok, Seoul, and Tokyo have become the most popular overseas destinations for domestic tourists; Xi'an, Guilin, Sanya, Zhangjiajie and other places have become popular tourist destinations for overseas tourists, with inbound travel bookings increasing by 130% year-on-year.
Check out the Great Wall and the Forbidden City, experience the beautiful landscapes of Zhangjiajie, experience Shaolin Kung Fu in Henan, and explore the mysterious legends of Sanxingdui... With the gradual implementation of a series of mutual visa exemption agreements and other entry-exit policies this year, China, Singapore, Malaysia, Thailand and other countries have entered the " In the "visa-free era", magnificent historical monuments, novel modern technologies, and even unique niche villages and private restaurants have become popular options for foreign tourists to "check in" in China. According to predictions from the China Tourism Academy, the total number of inbound and outbound tourists this year will exceed 260 million, helping international tourism revenue climb back to the 100 billion U.S. dollar mark.
"Chinese and foreign tourists are accelerating into each other's daily life scenes. People experience culture, enhance understanding, and strengthen cultural exchanges during the journey." In Dai Bin's view, various domestic and foreign tourist destinations have provided the tourism market with a variety of products, Projects and scenarios, coupled with the recovery of the tourism supply chain, the tourism market is expected to usher in a new situation of more prosperity and development this year.
