These top domestic and international beverage cold drink brands have rolled up like this, in order to welcome the overall recovery of the consumer market as a brand | Sugar Tea | International

Sugar free Xiancao Oolong Tea, Northeast Daban Jasmine Fragrant Qingwang Green Grape Ice and Snow Mud, Thousand Layer Snow Red Velvet "Big Cake" Ice Cream... On this weekend, the first floor atrium of Wanda Plaza in Wujiaochang, Yangpu District is bustling with people, and various new drinks and cold drinks are being launched. As a key event of the 4th May 5th Shopping Festival, the 2023 18th China Beverage and Cold Drink Carnival Summer Marketing and Annual Conference was held here, with nearly 40 top international and domestic beverage, cold drink brands, and new consumer brands participating.

After three years of the epidemic, pursuing health has become an important goal of consumption. The 0 sugar, 0 fat, and 0 calorie drinks that represent health stand out. At the event, Nongfu Spring brought the sugar free tea brand - Dongfang Ye, which has grown by over 50% in 2022 after 12 years of market accumulation; Uni President has launched a new sugar free jasmine green tea, featuring 0 sugar, 0 fat, and 0 energy; Vitasoy is also actively laying out the sugar free tea track, introducing two new flavors: Dahongpao and jasmine.

The emerging brand, Xuri Forest, continues to innovate around the sugar free tea track in 2023 and has launched a differentiated product, Sugar free Xiancao Oolong Tea; CHALI, also a cutting-edge brand that enters the market with bagged tea, has officially entered the bottled sugar free tea market; Coca Cola's Sunshine brand has launched a new peach oolong tea, which uses erythritol and emphasizes zero sugar, zero fat, and zero calories; Shandong Zhonghe Food's Ke Yang Red Bean Water retains the most trace elements such as red bean polyphenols, potassium, iron, and vitamins while removing sugar, fat, and protein.

Zero sugar, zero fat, and zero calorie drinks have become the mainstream of new products this summer.

At the same time, top beverage brands are focusing on adding probiotics, vitamins, nutrients, and more in their new product development. Yakult launched a new product in the Chinese Mainland market this year - "Little Gold Bottle". Each bottle boasts 50 billion Lactobacillus casei strains, which is five times as many as the original red bottle/blue bottle; Yoplait launches a new product called Vitamin C probiotic yogurt, which focuses on Vitamin C, probiotics, and protein; Wei Quan Daily C Juice has launched a new summer seasonal product called Daily C Litchi Juice; Jiaguoyuan, a subsidiary of Jianong Food Group, has launched 100% NFC coconut water imported from Thailand, in addition to its original pineapple juice, orange juice, apple juice and other 100% fruit juices; Watsons has launched "Youjie" pure electrolyte water, which is sugar free and bubble free; Bin San Deli's high-end pre mixed liquor -196 ℃ Black Technology fruit juice pre mixed liquor, wrapped in liquid nitrogen throughout the entire fruit, instantly frozen into powder and dissolved in alcohol at the boiling point of -196 ℃ liquid nitrogen, retaining the original aroma and ingredients of the fruit.

In terms of cold drinks, meeting multiple consumption scenarios and combining "appearance" and "topic" in marketing methods has become the brand's main focus. Unilever's Heluxue launched over 20 new products in 2023, and the Thousand Layer Snow Red Velvet "Big Cake" ice cream they brought to this event is expected to become the "most beautiful kid" at the birthday banquet; Yili's Qixuan Linglong Ice Cream is a domestically pioneered independent packaged mini ice cream that can serve as an appetizer or dessert at tables and parties; Zhong Xuegao's "China's First Orange Cat IP Ice Cream" - Li Daju focuses on the mid-range market, printing cat paws on the packaging to create an ice cream shape, and has won many young "loyal fans"; The Northeast Board collaborates with new consumer brands to create co branded hot selling products, such as engaging in topic interactions with beauty tool brand Ermu Grape on Weibo, and launching co branded coconut flavored and clever crispy ice cream with plant protein beverage brand Coconut Knowledge.

The organizers of the event, the Shanghai Beverage Industry Association and the Oriental Fast moving Consumer Goods Center, jointly released the "2023 China Beverage and Cold Drink Industry Trend Report" at the event. The report shows that in 2022, the total production of the national beverage industry was 181 million tons, slightly lower than 2021, with sales revenue of 540 billion yuan, a year-on-year increase of 3.5%; In 2022, the beer production was 35.687 million kiloliters, a year-on-year increase of 1.1%, and the sales revenue was 175.11 billion yuan, a year-on-year increase of 10.1%; The scale of the cold drink market in 2022 exceeds 150 billion yuan. "This indicates that China's beverage and cold beverage industry has strong resilience. With the overall recovery of the Chinese consumer market in 2023 and the increase in brand innovation, it is expected that the industry will further recover," said Chen Jie, Executive Vice President of the Association and Director of the Oriental Fast moving Consumer Goods Center.