Get trending! The price of "Fruit Queen" has plummeted! The current price has hit a new low in recent years →
Blueberry is the second largest berry in the world and is known as the "Queen of Fruits".
Recently, the blueberry market has reached its peak period. However, the price of blueberries that once sold for hundreds of yuan per kilogram has plummeted. At present, "three boxes of ten yuan" blueberries have appeared in many places in the country.
From May to June every year, Sichuan blueberries are on the market in large quantities. Under the influence of a variety of factors, blueberry prices have reached a new historical low this year.
On June 4, at the Chang'an Farmers' Wholesale Market in Xichang, Sichuan, the price of blueberries was generally 10 to 20 yuan per catty, with the lowest being only 10 yuan per catty. Some blueberries were also sold for 30 to 40 yuan per catty. After bargaining, citizen Ms. Chen even bought 2 kilograms of blueberries for 8 yuan per kilogram. She said that when blueberries first came on the market at the beginning of the year, she bought blueberries for 100 yuan per catty. “I didn’t expect it would be so cheap in just two or three months.”
Not only do customers think it’s cheap, growers also lament that “blueberry prices are not optimistic this year.” Xichang blueberry grower Chen Liying said that a few years ago, she planted 60 acres of blueberries and sold them for 200 to 300 yuan per catty. However, this year, the highest price was only 80 to 90 yuan per catty, and the lowest price was only 80 to 90 yuan per catty. 9 yuan per catty. “We used to sell it by the gram, but now we sell it by the catty. The price has dropped to a fraction or even a tenth of the original price.”
It is reported that the price of blueberries in various domestic production areas varies greatly, ranging from a few yuan to dozens of yuan per catty. The disparity in market prices is mainly directly related to quality and variety. Compared with previous years, the price of blueberries across the country has gradually dropped, and the current price has reached a new low in recent years.
It is understood that the decline in blueberry prices is mainly affected by production, market season, and weather.
Dayi County in Chengdu City is one of the main blueberry-producing counties in Sichuan. Zhou Yantong, the person in charge of Jinguyu Australia Manor in Anren Town, Dayi County, said that the reason for the decline in blueberry prices is mainly related to the continuous expansion of blueberry planting scale. She observed that in recent years, in addition to Dayi County, there have been more and more blueberry planting bases in surrounding districts and counties. Data shows that today, the blueberry planting area in Sichuan Province has reached 120,000 acres.
In addition to the impact of yield, the market season also affects blueberry prices. Li Yadong, a professor at Jilin Agricultural University and president of the Blueberry Industry Branch of the China Quality Agricultural Products Development Service Association, said that June to July is my country's "Blueberry Month". With a large number of blueberries on the market, lower prices are inevitable. According to Dong Shunwen, a researcher at the Institute of Economic Crop Breeding and Cultivation of the Sichuan Academy of Agricultural Sciences, Sichuan blueberries are on the market in large quantities in May every year, when blueberries in the main producing areas of Yunnan enter the end of the season. Late-season blueberries are generally small in size, low in quality, and low in price, which has a great impact on the market, and Sichuan blueberries cannot sell at high prices because of this.
In addition, this year's special weather has caused the price of blueberries in Sichuan to fall further. "Since May this year, temperatures have continued to be high in various parts of Sichuan, and blueberries have rapidly changed color and matured. However, the sweetness of ripe fruits in this climate is not high, which also affects the price." Dong Shunwen said.
How can fruits escape the fate of falling into the altar?
In fact, the price plunge of blueberries is not an isolated case in the domestic fruit industry. Imported fruits such as Japanese sunshine roses, Chilean cherries, Australian mandarin oranges, Tunisian soft-seeded pomegranates, and French prunes have gradually been domestically produced through introduction. In recent years, the news that these "Internet celebrity fruits" have fallen from the altar has frequently appeared on hot searches.
The reporter learned that "Internet celebrity fruits" often have the following characteristics: when they appear in the eyes of consumers, they are not grown in China or are rarely grown, so they are difficult to buy; their appearance and taste are peculiar, and they are very different from popular fruits. ; Some fruits boast special effects and are highly sought after by emerging consumers. They generally go through the following stages of development: in the early stage, things are rare and valuable, and Internet celebrities lead the trend because of their good quality and scarcity; in the mid-term, the market follows suit, the planting area expands crazily, output increases, scarcity decreases, and supply and demand tend to balance. Prices fell; in the later period, output increased sharply, and even supply exceeded demand, and prices gradually "fell off the altar."
"In the future, Internet celebrity fruits may see development trends such as diversification, customization, and popularization." Many industry insiders believe that "sky-high-priced" fruits are not the norm, and prices will eventually return to the market. "The most powerful and long-lasting marketing is ultimately about the quality of fruits. For consumers, fruits that were originally rare and expensive are now 'flying into the homes of ordinary people,' which is a good thing."
