"Zong", a new way to travel for love, stimulates new holiday consumption scenarios

Release time:Jun 09, 2024 17:06 PM

Creative national fashion markets, colorful folk experiences, and rich cultural feasts...the Dragon Boat Festival holiday is in full swing. Various "cultural tourism" games are constantly being "new", and innovative experience modes are used to "fill" the holiday atmosphere. People from all over the country are immersed in it, traveling in love with Zongzi, and celebrating a traditional festival with a sense of ritual in a variety of activities.

Industry insiders said that the profound cultural connotation of traditional festivals is increasingly integrated with the development of cultural tourism, and traditional festivals are glowing with the times. This trend has fully stimulated the vitality of the "holiday economy" and further unleashed consumption potential.

"Thousands of Things - Theme Exhibition of China's Intangible Cultural Heritage Protection Practice" displays intangible cultural heritage with the theme of Dragon Boat Festival. Photo by People.com reporter Liu Wei

The first day of this year's Dragon Boat Festival coincides with the annual "Cultural and Natural Heritage Day", and various intangible cultural heritage markets and cultural museums have become good places to visit during the holiday.

At the "Thousands of Things - Theme Exhibition of China's Intangible Cultural Heritage Protection Practices", the inheritors of intangible cultural heritage displayed on-site. Photo by People.com reporter Liu Wei

A few days ago, "Thousands of Things - Theme Exhibition of China's Intangible Cultural Heritage Protection Practice" opened at the China Intangible Cultural Heritage Museum. Listen to the Huangmei Opera "The Consort" in the original Huizhou Opera House, learn the paper-cutting skills on the spot with the inheritors of intangible cultural heritage, and gain an in-depth understanding of the traditional intangible cultural heritage related to the Dragon Boat Festival... The exhibition has 6 scenes, 2 intangible cultural heritage streets, 8 interactive experience areas and 15 multimedia exhibition items create an immersive intangible cultural heritage feast for the audience.

"The more traditional and ancient things are, the more they cannot be allowed to disappear, but should be continued and passed on." Yang Jinbang, a national-level intangible cultural heritage inheritor of Linshu willow weaving, enthusiastically demonstrated the intangible cultural heritage skills to the audience at the scene. The reporter expressed his hope to use this primitive weaving technique to create more good works that attract attention.

Citizens of Xuqiao Town, Taihu County, Anhui Province, hold a rice dumpling-making competition. Photo by Liu Hui

Rowing dragon boats, making rice dumplings, picking mugwort, making sachets, embroidering fans, and braiding five-color ropes... In addition, folk experience activities related to the Dragon Boat Festival are actively carried out across the country, becoming a new hot spot in cultural tourism. Many places carefully create event scenes to restore the rich traditional market atmosphere. Tourists dress up as ancient people and actively participate in the lively and life-filled garden parties to celebrate the festival.

In Foshan, Guangdong, the intangible cultural heritage project "Diejiao Dragon Boat Race" attracted the attention of countless tourists. People gathered in this "folk town" to watch the "speed and passion" on the water; in Xi'an, Shaanxi, the Tang Dynasty Furong Garden was unique. Activities such as dragon boat tug-of-war, fighting with hundreds of herbs, and intelligent elimination of five poisons were launched to combine traditional sports with Dragon Boat Festival customs and ignite everyone's enthusiasm for the festival; in Shanghai's Zhujiajiao Ancient Town, there are a wide variety of rice dumplings, whether they are traditional fresh meat rice dumplings or intangible cultural heritage Gray soup rice dumplings, and even the cultural and creative products of "One Thousand Thousand Rice Dumplings" are all mouth-watering.

There are so many activities during the day, and when night falls, the cultural and tourism feast is still dazzling. During the short holiday, Beijing Yanqi Lake Scenic Area will perform the Moonlight Singing Party and Dragon Boat Festival Electronic Music Festival every night, integrating the softness and mystery of the night into the beautiful Yanqi Lake Scenic Area, combined with advanced digital media technology, to create a unique national trend interactive experience journey.

This year's Dragon Boat Festival also coincides with the college entrance examination. As the college entrance examinations in various places come to an end, the prelude to the graduation season slowly begins. In order to add to the joyful atmosphere of summer, many regions have launched discounts and blessing activities. For example, Cuihua Mountain Scenic Area in Xi'an, Shaanxi Province will provide college entrance examination students with free summer swimming opportunities from June 11 to August 31, allowing them to feel the charm of the national trend in the mountains and rivers and leave unforgettable memories of their youth.

According to data from the Ministry of Transport, the cross-regional movement of people across society exceeded 227 million on the first day of the Dragon Boat Festival holiday, a month-on-month increase of 20.9%. Industry experts said that the cultural tourism activities actively launched by various places have allowed the "cultural flavor" to meet the "firework atmosphere" and evoked everyone's strong holiday memories. The cultural tourism craze during the Dragon Boat Festival holiday has laid a solid foundation for the upcoming summer consumer market and injected new vitality into the vigorous development of the cultural tourism industry.

"Zong", a new way to travel for love, stimulates new holiday consumption scenarios

comment

The "the Belt and Road" has added Latin American friends, and the first historic meeting between China and Hong Kong has been achieved | two countries | one belt

I believe that with the joint efforts of both sides, the China Hong Kong relationship will surely remain stable and move towards a bright future. The two countries signed a series of bilateral cooperation documents on the same day. Among many achievements, Honduras has expressed its willingness to actively participate in the "the Belt and Road" initiative and signed relevant cooperation documents with China. In addition, the two countries have begun to negotiate a free trade agreement. Several analysts told Global Times reporters that less than three months after the establishment of diplomatic relations, Hong Fang expressed his participation in the joint construction of the Belt and Road Initiative

"do great things for a long time", as soon as you remember the mission entrusted by the General Secretary | Xi Jinping | General Secretary

Observing this survey, the concept of "long-term success" has been consistently present throughout the journey - in Wuliangsuhai, it is pointed out that "we should manage with care and care carefully, and persist in it for a long time."; At the state-run Xinhua Forest Farm in Linhe District, when talking about the construction of the "three north" shelter forest system project, it was required that "we must continue to do a good job in this work, and be worthy of our ancestors and descendants"; At the Water Information Monitoring Center of Hetao Irrigation District, it is emphasized that "irrigation engineering in Hetao Irrigation District is a millennium old industry, and it has been a great effort and is also worth it" The forest is thin and delicate, and the stream is not only flowing

Micro observation of current affairs | Let historical context better inherit culture | Nature | Current affairs

Treasures are collected in museums, written in ancient books, and displayed on vast lands.June this year

General Secretary's thoughts are still in my mind, learning from the season | building a modern marine ranching power | developing | the ocean

Developing marine fisheries is not only an important part of building a maritime power, but also an important part of ensuring food security.The General Secretary is concerned about the research and development of the marine seed industry and the development of marine fisheries, and is deeply concerned about these "giants of the country".