Shanghai Gifts and National Trend Cultural and Creative Design Competition launched to optimize "Shanghai Gifts" and inherit intangible cultural heritage
The Shanghai gift is not only a "special gift", but also engraved with the city's classic symbols. On June 7, the 2024 "Lao Fengxiang Cup" Shanghai Gift Design Competition sponsored by the Shanghai Municipal Culture and Tourism Bureau was officially launched. This competition has two categories: design and merchandise, and collects "Shanghai gifts" from all walks of life. It aims to select a group of outstanding tourism products that inherit Shanghai culture, tell Shanghai stories, show Shanghai style, and awaken Shanghai memories. In this way, we can optimize the "Shanghai Gift" brand and enhance the cultural tourism consumption environment.
Starting from the collection stage of works, this Shanghai Gift Design Competition will have new breakthroughs in channels and models. In the commodity category, the competition will continue to expand the publicity scope of targeted corporate invitations and social solicitations, and specially invite a group of leading cultural and tourism IPs and well-known commercial brands to participate for the first time, which will bring excellent products and showcase innovative designs in the field of commercial gifts. Adding luster to the "Shanghai Gifts" brand.
In the design category, the competition plans to expand cooperation with universities and go deep into 10 domestic universities, offering extracurricular courses and collecting works for art and design students in schools, so as to add "youth power" to Shanghai Gifts. At the same time, the Shanghai Gift Design Competition also issued invitations to relevant associations and cutting-edge design studios to provide creative ideas for "Shanghai Gifts" and expand "digital reserves."
In order to further solve the "pain points" of market transformation, the competition will add an exclusive submission channel for observers and build an incubation roadshow platform. Contestants can directly submit their favorite works to enterprises and cultural tourism departments with production needs. The competition will provide more cooperation possibilities for contestants and social enterprises. On the other hand, the competition will also expand the influence of the "Shanghai Gift" brand in the whole society through IP licensing, inspection and study, consultation and cooperation.
Huang Hua, president of the Tourism Products Branch of the Shanghai Tourism Industry Association, said that the Shanghai Gift Design Competition launched a variety of Shanghai tourism products that are in line with the pulse of the times and market trends, and have received widespread attention and active participation from all walks of life. The competition brought to the city not only a design event, but also an in-depth dialogue about urban development, brand growth and cultural inheritance.
According to reports, the organizing committee of the Shanghai Gift Design Competition plans to hold a new product launch conference during the 2024 Shanghai Tourism Festival and Shanghai Shopping Festival, taking advantage of the opportunity of city festivals to expand the publicity effect and continue to enhance the influence of the "Shanghai Gift" brand.
June 8th coincides with Cultural and Natural Heritage Day, and the third National Trend Cultural and Creative Design Competition sponsored by the Shanghai Municipal Culture and Tourism Bureau was launched. With the theme of "New Intangible Cultural Heritage Experience", this year's Guochao Cultural and Creative Design Competition is open to all social organizations to select a number of innovative, beautiful, practical, transformable and culturally connotative Guochao cultural and creative products, works and design plans to encourage , support product research and development, marketing, digital application transformation and other rational utilization activities, effectively stimulating the intangible cultural heritage to glow with new vitality and brilliance.
The award-winning works of previous Guochao Cultural and Creative Design Competitions.
This year's competition has three sub-track selections: "Intangible Cultural Heritage Food", "Traditional Chinese Medicine" and "Daily Necessities". It aims to continuously inject new vitality into the intangible cultural heritage culture by combining it with modern aesthetics. Three-dimensional excavation displays the charm of colorful intangible cultural heritage.
Among them, the "Intangible Cultural Heritage Food" sub-track aims to integrate gastronomic skills with traditional Chinese food culture, innovatively inherit the "intangible cultural heritage" on the tip of the tongue, and feel cultural confidence in the "Chinese taste"; the "Traditional Chinese Medicine" sub-track In line with the original intention of "inheriting the essence, adhering to integrity and innovation", we combine traditional Chinese medicine production processes, techniques, techniques, and cultural connotations with modern health and wellness concepts, and encourage contestants inside and outside the industry to integrate their works into modern life; "Daily Necessities" The sub-track encourages participants to display intangible cultural heritage to the public in a more intuitive and modern way, enhance the whole society's sense of identity with intangible cultural heritage, and enhance the sense of participation and gain in intangible cultural heritage protection work.
The award-winning works of previous Guochao Cultural and Creative Design Competitions.
Intangible cultural heritage is an important part of China's excellent traditional culture. The holding of the National Trend Cultural and Creative Design Competition is not only an important platform to strengthen the protection and inheritance of historical and cultural heritage, but also cultural continuation and further promote the integrated development of culture and tourism. It will promote the intangible cultural heritage be better protected, inherited and promoted in the new era.
