Cultural Expo Observation: Cultural and creative products produced in the Bay Area attract attention, Hong Kong and Macao companies win with "creativity"
China News Service, Shenzhen, May 27th, Title: Cultural Expo Observation: Cultural and creative products produced in the Bay Area attract attention, Hong Kong and Macao companies win with "creativity"
A series of cultural creations inspired by the Terracotta Warriors and Western-style tableware made of blue and white porcelain... At the 20th China International Cultural Industry Expo and Trade Fair being held here, the cultural products of the Guangdong-Hong Kong-Macao Greater Bay Area attracted attention, and Hong Kong and Macao enterprises Win with "creativity".
This year, the Guangdong Comprehensive Exhibition Area focuses on displaying the scenarios where culture and technology will lead future life development. Visitors can enter the "Large Model Industrial Application Hall" to learn about the 8 selected large models and their applications in various industries in an interactive and immersive experience. field of application.
At this CIIE, visitors shuttled through the Hong Kong Creative Pavilion. Photo by Cai Minjie
As an important part of the Guangdong-Hong Kong-Macao Greater Bay Area Cultural Industry Innovation Exhibition, creative exhibits with Hong Kong and Macao characteristics are eye-catching. Walking into the "Hong Kong Creative Pavilion" of this CIIE is like stepping into a department store. There are about 300 exhibits from 9 Hong Kong designers and 9 Hong Kong brands, covering design, fashion, games, and animation. and many other fields. Among them are the Guangdong Porcelain Factory, a time-honored hand-painted porcelain factory in Hong Kong with a history of nearly a century, as well as award-winning new designer brands. The walking belt in the museum loops through Hong Kong's past and present landmark scenes. Visitors walk through it and experience the unique blend of old and new in Hong Kong.
Liao Shengyu, executive chairman of the Hong Kong Cultural, Creative and Technological Innovation Committee, said that he was very happy to see many Hong Kong artists exhibiting new products at this CIIF, such as cheongsams, blue and white porcelain and Qin terracotta warriors and other series of cultural creations rich in Chinese elements. There are environmentally friendly exhibits such as skateboards made from recycled waste. Each piece is a combination of traditional culture and modern trends, and contains the designer's unique insights into life, culture and art.
Creative products on display at the Hong Kong Creative Pavilion at this CIIE. Photo by Cai Minjie
The Guangdong-Hong Kong-Macao Greater Bay Area is an area with strong economic vitality, strong innovation, and a concentration of innovative factors. In particular, the cultural and creative industries have always been a pillar industry and have a profound industrial foundation. According to the "2023 Guangdong-Hong Kong-Macao Greater Bay Area Cultural Industry Investment Trend Research Report", the scale of the cultural industry in the Guangdong-Hong Kong-Macao Greater Bay Area exceeds 2 trillion yuan, and there are nearly 10,000 cultural enterprises above designated size. The integration with technology and finance has developed into a cultural industry. the main direction.
Liao Shengyu believes that as the transportation between cities in the Guangdong-Hong Kong-Macao Greater Bay Area becomes increasingly convenient, young people in the three places communicate frequently with each other. For young people in Hong Kong, this is an opportunity for learning and exchange, and the sparks of collision between ideas can Inspire creative inspiration. At the same time, the cultural industry is now facing a new round of reshuffle. The younger generation of practitioners in Hong Kong's cultural industry must focus on the integration and application of finance, technology, etc., so that the cultural industry in the Greater Bay Area will achieve success in the next step. Higher quality and larger scale development.
"'Creativity' is Hong Kong's biggest advantage in the art industry, and creative products are not only visual or performing, but more importantly, they run through aspects of clothing, food, housing and transportation." In the view of Yang Yuntao, artistic director of the Hong Kong Dance Company, Hong Kong's cultural industry It is developing better and better. "We were originally a small platform, but after integrating into the construction of the Greater Bay Area, it became a big platform, where everyone can learn from each other and integrate." Yang Yuntao said that he browsed and found that the Greater Bay Area was about to be organized There are many art and cultural industry exchange activities. “I think this is a very good phenomenon.”
At this CIIE, the Macau Creative Center focuses on promoting Macau’s cultural and performing arts activities and the development of the film and television industry. Photo by Cai Minjie
Macao has participated in the Shenzhen Cultural Expo for 19 consecutive years. This year, the Macau Creative Center focuses on promoting Macau’s cultural and performing arts activities and the development of the film and television industry. The relevant person in charge of the Cultural Affairs Bureau of the Macao Special Administrative Region Government said that Macao’s unique cultural heritage, characteristic architecture that blends East and West, and diverse urban landscape have attracted film and television productions from all over the world to Macao for filming, and Macao is presented in various forms through the lens.
Macao's film and television productions have grown steadily in recent years, and their themes have also become diversified. Some of them have even won international awards or exhibition opportunities. At the same time, the Macau SAR government has launched the "Macau Filming" and "Macao Elements" funding subsidy programs to provide production, publicity and distribution subsidies, hoping to attract more film and television teams to Macau for filming and promote the development of the film and television industry and related industries.
Founded in 2012, Macau Daisi Studio provides film co-production, film production and other services, and has participated in many film and television production projects in South Korea, the United States and other places. Ou Zhiting, a producer of the studio, said that in recent years she has often traveled to mainland cities in the Greater Bay Area to seek cooperation opportunities. Taking stunt shooting as an example, she said that compared with Macau, Zhuhai Hengqin has relatively sufficient stunt shooting venues. Macau can provide Text creativity and stunt shooting technology complement each other. She hopes to find more cooperation opportunities at home and abroad through the CIIF.
“We look forward to using the platform of the CIIF to promote Macao’s fine art, literature, film and television works to the outside world, and to showcase Macao’s cultural connotations and cultural creative achievements.” said the relevant person in charge of the Cultural Affairs Bureau of the Macao SAR Government, hoping to create new opportunities for the local cultural and creative industries. development opportunities, deepen industrial exchanges in the Guangdong-Hong Kong-Macao Greater Bay Area, and promote the integrated development of culture, cultural industry, and cultural tourism.
