Vitality sports add more vitality to the night market economy, and a small Pik Ball enters the lively market competition | Pik | Sports
What is the different experience of playing a game in a bustling street market with colorful rackets and a small and exquisite court? Over the past weekend, the street sports market centered around the street hockey competition officially opened on Kaitian Road Pedestrian Street in different time slots. On summer nights, a sports event brings together men, women, and children who love sports, bringing a different scenery to the thriving night market economy.
Pik ball is another rising star in this summer's niche sports event - in parks and shopping malls, there are many people who run passionately, sweat profusely, and immerse themselves in the world of Pik ball. Pickball, with its advantage of being friendly to sports enthusiasts, quickly became a new favorite of sports enthusiasts.
This event is centered around the sport of Pitt, consisting of two major sections: Pitt Sports and Sports Market. It organized three parts: Pitt Sports Interaction, Fun Pitt Experience, and Trendy Sports Zone. The event collaborates with multiple high-quality badminton communities in Shanghai and many enthusiasts of trendy sports to open up new ways of sports and create a vibrant sports atmosphere together.
Pik ball, which has not been popular for a long time in China, has been popular for 50 years abroad. Due to its characteristics of fast getting started, low cost, and moderate exercise intensity, it has gradually developed into a popular sport. Pik ball is a new type of ball sport that combines tennis, badminton, and table tennis. The court, like the court of short tennis, is small and exquisite.
"Pik ball has become popular all of a sudden this year, and we have also tried to hold several promotions and competitions, each one becoming more lively," said Xue Lei, Deputy Secretary General of the Shanghai Tennis Association. Some of these games were "dug out" on tennis courts, while others were held in shopping centers. However, due to the unique social attributes of Pik ball, hosting games on venues in communities like shopping centers is more lively, and the viewing atmosphere is particularly good.
Today's evening sports interaction for badminton started, with a total of 13 pairs of enthusiasts who love badminton registering to participate. According to the competition rules, team formation is not based on gender, age, or level. "The main focus is still on experiential communication, with everyone playing as friends and experiencing the fun of sports," Xue Lei said. Currently, it seems that the group of people in Shanghai who play badminton is mainly young and middle-aged. However, in foreign countries, this is a sport suitable for all ages, and we also hope that more children and elderly people can participate.
"I didn't have a foundation in sports before, but after playing, I found that compared to badminton and tennis, badminton is much simpler, so there's no need to worry about not receiving the ball." Li Yi, a girl born in 1995, has recently become obsessed with badminton. After her first encounter during the May Day holiday, she only took half an hour to get started. Since then, she has often made offline appointments and enjoyed the pleasure of sweating. Miss Lu came to play a game with her friends this time, and she has only been exposed to the sport since this year. "I used to play tennis, which had lower requirements for the court and allowed me to interact with more friends. Also, due to its unique social attributes, we often gathered together after work to play. We started sweating and the fatigue of the day was relieved," said Miss Lu.
Huang Wei is a "returnee" and is currently a well-known player in the Shanghai Pik League. When he was in the United States, he once operated a badminton court, but found that apart from Chinese and Indian people, there was not much participation from other groups, and the court quickly fell into operational difficulties. He found that a lot of people like to play poker, and the majority are middle-aged and elderly people. So, he transformed four of the seven badminton courts he operated into a Pik Stadium, which received explosive popularity and quickly turned losses into profits. "Pique ball will definitely have very good development prospects in Shanghai. This project is not only for young people, but also a family sport that can be participated in by the whole family."
The combination of badminton and night market economy has triggered a very good publicity and promotion effect. From the trajectory of the development of sports in China, shopping centers in cities such as Shenzhen and Guangzhou, Chengdu, and Chongqing have become important venues for sports activities, with more and more people joining the sports team.
"When we first participated in the first phase of the market in the first half of the year, we included badminton in it and received very strong popularity. Therefore, in the summer of July, we once again included badminton in the Kaitian Market, and the Shanghai Tennis Association participated and organized the competition together." Guo Qing, the general manager of IM Changning International, the venue of this event, said, "From the event site, it attracted many families to come together. This vibrant sports market also brought a different scenery to our night market economy."
The 2023 Shanghai Sports Project Cultivation and Promotion Event is hosted by the Shanghai Social Sports Management Center and organized by the Shanghai Tennis Association and Lanwang Sports. The series of activities includes various forms such as citizen experience, enterprise invitation matches, and badminton enthusiast points matches. As a new emerging sports project, badminton has been welcomed by many Shanghai citizens and friends. Professional badminton courts have been established in Pudong, Yangpu, Minhang, and other places, allowing the sport of badminton to flourish in Shanghai.
