Optimizing Events to Help Xuhui Play a "Sports+Consumption" Combination Fist in the Sports Industry | City | Events

Release time:Apr 14, 2024 01:39 AM

"My favorite city orienteering competition no longer has to wait once a year. Xuhui District has it every week." Ms. Xu, a citizen, has been a bit busy on weekends recently. The 2023 Changyou Xuhui City Directional Outdoor Challenge has become a popular competition among citizens. This competition is a series, starting from May 13th and ending at the end of June. Every weekend, there are new styles that keep orienteering fans entertained.

Taking the development of the sports industry in Xuhui District as the background to help Shanghai build a globally renowned sports city, the competition will connect "sports+consumption" in a city oriented form, allowing participants to experience the full range of sports+life events while actually enjoying preferential benefits from businesses. Two people can team up to participate, creating a new sports and healthy lifestyle, providing more possibilities for couples to date and gather with family and friends.

Optimizing Events to Help Xuhui Play a "Sports+Consumption" Combination Fist in the Sports Industry | City | Events

On weekends, the "520" time for the two is no longer about staying at home, watching TV dramas and games, nor about arranging meals, watching movies and strolling around casually. Instead, they work together to achieve a goal, making the "520" meaningful for the participating friends. At the same time, on this special day, a "Message of Love" delivery box is specially set up, allowing the continuous love to be received in the future. It is worth mentioning that the competition also encountered "little coordinate people". Both parents are fans of urban orienteering competitions, and they see the inheritance and continuation of their love for sports in the children. The competition also features competition medals, symbolizing a colorful life and the courage to move forward in life.

This competition has linked multiple business districts and businesses, including the Dart Sports Association, Star Game City, Broadway, Greenland Colorful City, Huawei Authorized Experience Store, Shanghai Xiaomi Home, Yuan 8 Billiards Club, Oden Bowling Hall, Magic Speed Kart Racing, 635 Billiards Club, Drama Star DRAMA STAR Immersive Drama, etc. Through interactive check-in experience, sports and consumption are integrated, and unique task segments are used to deeply interact with players, promoting secondary consumption through gift vouchers and other methods.

Xuhui District is in a leading position in the city in terms of sports industry scale, added value, and total sports consumption scale. Xuhui District attaches great importance to the development of the sports industry and stimulates the vitality of sports market entities through service-oriented policies. As early as 2020, Xuhui District established a special fund for accelerating the development of the sports industry from the cultural development special fund to support and encourage excellent sports events. In the same year, Xuhui District, as one of the first national sports industry demonstration bases in China and the first national sports industry demonstration base in Shanghai, issued the "Implementation Opinions on Promoting High quality Development of the Sports Industry in Xuhui District", proposing that "by 2025, the total scale of the sports industry in the whole district will exceed 40 billion yuan, the per capita sports consumption expenditure will reach 5000 yuan, and the new sports venue and facilities area will be 160000 square meters", comprehensively promoting the high-quality development of the sports industry in Xuhui District.

Last month, the "2023 Xuhui District Sports Consumption Carnival" was officially launched, combining with the commercial district to launch a sports consumption season that runs throughout the year. The Sports Consumption Carnival will form a sports consumption feast with weekly events, monthly activities, and seasonal highlights. It will deeply integrate characteristic events, interactive experiences, and commercial district consumption, becoming another example of the integration of sports and commercial districts, driving sports consumption.

Xuhui District is striving to create a national sports consumption demonstration city. As an important part of the development of Xuhui's sports industry, "Leading a Healthy Lifestyle with Better Events" has become one of the preferred events for the city's targeted outdoor challenge, with characteristics such as universal participation, strong diversity and integration, good fan base, and excellent event experience.

12228 basketball dream chasers! In 2023, the MAGIC3 Mass Group came to an end, with 337 schools offering youth, sports, and schools

On August 18th, the Shanghai Sports Center, a "star venue" that witnessed the changes of the times and the countless glories of Chinese sports, welcomed the 2023 MAGIC3 Shanghai Youth Three on Three Super Basketball Tournament and the Shanghai Student Sunshine Sports League Three on Three Basketball Tournament Finals. In the summer of 2023, MAGIC3, this five-year "youthful promise", arrived as scheduled. This year, the public group of the competition attracted 3057 youth teams from 337 schools to register, with 12228 participants, showcasing the infinite charm and unique appeal of MAGIC3. After multiple rounds of selection in regional and regional competitions, it was ultimately decided that eight teams, male and female, each, would advance to the finals. The event will be held in Oriental Pearl TV Tower City Square, Xujiahui Sports Park, Shanghai Stadium, Songjiangguang

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Editor's note: On July 20th, 2023, the FIFA Women's World Cup will be held in Australia and New Zealand. The Chinese women's football team will debut against Denmark in the group stage on the 22nd, followed by matches against Haiti and England. This Chinese women's football team has a strong "Shanghai color": head coach Shui Qingxia has long coached the Shanghai women's football team, and five international players including Zhang Xin, Zhu Yu, Wang Linlin, Tang Jiali, and Xiao Yuyi are from the Shanghai Rural Commercial Bank women's football team. In addition, overseas Chinese players Yang Lina and Shen Mengyu are also trained by Shanghai. On the occasion of the "Steel Rose" competing in the World Cup, the Liberation Daily's Shangguan News City Affairs Channel and the School of Journalism and Communication at Shanghai Sport University jointly launched the "Approaching the Women's Football World Cup" column, approaching the first "expansion" of 32 participating teams in the Women's Football World Cup, and exploring the Shanghai strength in the "Steel Rose"

These sports are moving from Shanghai to the Yangtze River Delta, and the popularity of dry land curling is not decreasing

In the post Winter Olympics era, are there still people interested in ice and snow sports? Recently, at the Jiading District Citizen Fitness Center, the 2023 "Industrial Bank Cup" Shanghai Urban Amateur League Shanghai Dry Land Curling Open Competition and the "All Jia Lai Competition" 2023 Jiading District Amateur League "Waigang Cup" Dry Land Curling Competition was lively. 14 representative teams and nearly 100 players from 12 streets and towns in Jiading District competed together, enjoying the "push and push" music of dry land curling. "The performance of the contestants is commendable. Compared to previous competitions, the strength of the participating teams has significantly improved, and the team members have a clearer and more thorough understanding of the arrangement and rules of curling." The chief referee of the competition, Wang Jue, once served as the curling event referee for the 2022 Beijing Winter Olympics and gave high praise to the contestants. The champion team has added a new force and participated in dry land curling for the first time

"Five New Cities" Ignite Tennis Enthusiasm, Ready for Tennis Fun Competition Jiading Juyuan Sails Sports | Tennis | New City

On June 11, Beishuiwan Sports Park, Juyuan New District, Jiading District, welcomed nearly 100 scientific and creative talents and their families from various scientific research institutes in Juyuan New area gathered here, and had a healthy and happy tennis weekend. On the same day, the 2023 "New five cities net World" tennis series kicked off in Jiading District Juyuan New District Beisuiwan Sports Park. Jiading Juyuan "Horse Tennis" fun match kicked off this series of activities. This year, the "New five cities net World" series of activities will enter five new cities in Shanghai to ignite citizens' enthusiasm for tennis with various forms and creative new activities. The series of activities of "immediate Tennis" established by Shanghai Tennis Association aims to expand the popularity of Shanghai tennis population, mainly for the zero base of tennis lovers.

Jing'an creates new highlights in urban sports: Suzhou River presents its first paddleboard racing paddleboarding | Suzhou River Bay | New highlights

"Last year, my dad took me to watch a rowing competition in Suzhou River. I thought it would be great to come here and play paddleboarding one day, but my wish really came true." 8-year-old You You, who was playing paddleboarding, had a dark skin and a bright smile in the sunlight. On June 10th, on the occasion of the 71st anniversary of Comrade Mao Zedong's inscription "Developing Sports and Enhancing People's Physical Fitness", the 2023 "Suhewan" Shanghai Paddle Open was held in the Jing'an section of the Suzhou River, marking the first appearance of the paddle competition in Suhewan. "Paddle" describes tranquility and elegance, embellishing Su River Bay. The main venue of this competition is located in the Butterfly Bay water area of the Jing'an section of the Suzhou River, with different competition events such as racing, skills, relay, and parade, attracting nearly 300 participants from the Yangtze River Delta region to participate. Not only are there professional paddle boarders among them, but also

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