Exploring the Integration of Events, Experience, and Business, 2023 Xuhui District Sports Consumption Season, Empowering Classic Business District Consumption with Fashion Sports | National | Sports

Release time:Apr 13, 2024 21:31 PM

The sports themed movie "Goal! Youth" held its global premiere in Milo City on the 11th, and the magical head coach Milu, who made a guest appearance, attended the meeting, igniting the scene. Many fans and movie fans rushed straight to the Adidas counter in the mall, frantically purchasing new football models, only seeking signatures from celebrities such as Milu.

The release of enthusiasm and fulfillment of wishes from fans and movie fans is also closely related to the "2023 Xuhui District Sports Consumption Carnival" being held in the Xujiahui commercial district. Xuhui District in Shanghai is making efforts to create a national sports consumption demonstration city. This year, a sports consumption season will be launched throughout the year, and the "Sports Consumption Carnival" was launched last weekend.

Exploring the Integration of Events, Experience, and Business, 2023 Xuhui District Sports Consumption Season, Empowering Classic Business District Consumption with Fashion Sports | National | Sports

When sports collide with old commercial districts in the city center, Xuhui District combines these districts to launch a sports consumption season that runs throughout the year. Zhang Ying, Director of the Xuhui District Sports Bureau, said, "This event will deeply integrate characteristic competitions, interactive experiences, and commercial district consumption, becoming another example of the integration of sports and commercial districts, driving sports consumption."

High quality sports events lead sports consumption

Sports consumption has a distinct characteristic of high consumer loyalty and irreversibility, which provides a good basis for the sustainable development of the sports industry. However, the unique long tail effect of sports consumption is also based on the ultra long cycle of the sports industry. Only high-quality sports events can cultivate and cultivate the consumer awareness and habits of the population, lead the overall sports culture atmosphere in society, and ultimately achieve a virtuous cycle of the sports industry.

As the first IP of the national university road race, the 100 Mile University has become one of the 18 certified PHD events for Shanghai brand races, with great value. In 2023, universities will continue to make efforts, and the preliminary rounds have been held among thousands of universities across the country. The sub finals of the six major regions in China and the national finals to be held in Xuhui Binjiang are highly anticipated. It is reported that world-renowned schools may enter the competition by the end of the year.

As a new offline format of the NBA landing in China, the NBA Wonderland Light and Shadow Show has been released for the first time to the public. This is a pioneering initiative that combines immersive light and shadow shows with youthful and trendy culture in sports, and will be open to the general public for the first time during the summer. The starting theme of the 2023 NBA Wonderland Light and Shadow Show is "The Road to Champions", paying tribute to the sportsmanship of "determination to achieve dreams".

Music is playing, and dynamic cycling is booming - the "TANGO Music Flywheel Challenge" has officially launched, which combines dynamic music, fun content, and physical fitness competition closely. In addition, special events such as the Xuhui District Basketball Season Finals, One Dart Victory, Shanghai Free Fighting Amateur Open, and China Coordinate Xuhui Outdoor Challenge will also be held successively during the Xuhui District Sports Consumption Season.

Traditional business districts inject fashionable vitality

The early launch of the 2023 sports consumption season has made Xuhui District the earliest urban area in Shanghai to launch sports consumption themed activities this year. In the recent 3-day carnival, more than 30 famous sports brands, leading sports enterprises in Shanghai, and characteristic sports institutions were selected for display.

The Xujiahui commercial district is the main venue of the Xuhui District Sports Consumption Carnival, one of the first sports industry clusters in Shanghai, and a microcosm of the prosperity of the Xuhui District sports consumption market. Behind the strong confidence, Xuhui has gathered many top sports enterprises and institutions in Shanghai.

The regional headquarters of multinational companies such as Adidas, Colombia, and Lulu Lemon have successively settled in Xuhui District. There are currently 907 main sports industry institutions and 22 top 500 sports enterprises in Shanghai. A large number of high-quality business entities have gathered, providing citizens with a rich supply of sports consumption projects. In 2021, the per capita sports consumption amount in Xuhui District reached 4254.80 yuan, continuously ranking first among the 40 consumption pilot cities in China.

In addition to releasing high-quality events, the carnival also arranges many exciting experiences and interactions, such as virtual racing, skiing, badminton, darts, dry land curling, tennis, volleyball, etc. The carnival is closely linked with the commercial district, and the large egg twisting machine catches people's attention. Participating in events, interactive check-in, commercial district consumption, etc., all can participate in the egg twisting machine lottery, and the atmosphere on site is extremely lively. Sports consumption, representing new forces, has injected fashion and vitality into the transformation and development of traditional business districts.

In addition, the Shanghai Sports Bureau has also released a new version of the Shanghai Sports Consumption Guide, adding weight to the ongoing first Shanghai Sports Consumption Festival. Shanghai Shenhua team captain Wu Xi, dart rising star young national player Bai Zimeng, and others have jointly become the promotion ambassadors for the 2023 Xuhui Sports Consumption Season.

After the 2023 Xuhui Sports Consumption Season "Industry Summit" and "Consumption Carnival", Xuhui will continue to launch "Consumption Special Activities", forming a sports consumption feast with weekly competitions, monthly activities, and seasonal highlights. The opening ceremony of the carnival was hit by an unexpected rainstorm, but Xu Bin, the director of the Shanghai Municipal Bureau of Sports, said bluntly, "No amount of wind and rain can prevent everyone from participating in sports consumption."

12228 basketball dream chasers! In 2023, the MAGIC3 Mass Group came to an end, with 337 schools offering youth, sports, and schools

On August 18th, the Shanghai Sports Center, a "star venue" that witnessed the changes of the times and the countless glories of Chinese sports, welcomed the 2023 MAGIC3 Shanghai Youth Three on Three Super Basketball Tournament and the Shanghai Student Sunshine Sports League Three on Three Basketball Tournament Finals. In the summer of 2023, MAGIC3, this five-year "youthful promise", arrived as scheduled. This year, the public group of the competition attracted 3057 youth teams from 337 schools to register, with 12228 participants, showcasing the infinite charm and unique appeal of MAGIC3. After multiple rounds of selection in regional and regional competitions, it was ultimately decided that eight teams, male and female, each, would advance to the finals. The event will be held in Oriental Pearl TV Tower City Square, Xujiahui Sports Park, Shanghai Stadium, Songjiangguang

The Qiang Rose must first not fear strong opponents and approach the Women's World Cup: 1 to 10 "numerical solutions" 2023 Women's World Cup | Women's Football | Qiang Rose

Editor's note: On July 20th, 2023, the FIFA Women's World Cup will be held in Australia and New Zealand. The Chinese women's football team will debut against Denmark in the group stage on the 22nd, followed by matches against Haiti and England. This Chinese women's football team has a strong "Shanghai color": head coach Shui Qingxia has long coached the Shanghai women's football team, and five international players including Zhang Xin, Zhu Yu, Wang Linlin, Tang Jiali, and Xiao Yuyi are from the Shanghai Rural Commercial Bank women's football team. In addition, overseas Chinese players Yang Lina and Shen Mengyu are also trained by Shanghai. On the occasion of the "Steel Rose" competing in the World Cup, the Liberation Daily's Shangguan News City Affairs Channel and the School of Journalism and Communication at Shanghai Sport University jointly launched the "Approaching the Women's Football World Cup" column, approaching the first "expansion" of 32 participating teams in the Women's Football World Cup, and exploring the Shanghai strength in the "Steel Rose"

These sports are moving from Shanghai to the Yangtze River Delta, and the popularity of dry land curling is not decreasing

In the post Winter Olympics era, are there still people interested in ice and snow sports? Recently, at the Jiading District Citizen Fitness Center, the 2023 "Industrial Bank Cup" Shanghai Urban Amateur League Shanghai Dry Land Curling Open Competition and the "All Jia Lai Competition" 2023 Jiading District Amateur League "Waigang Cup" Dry Land Curling Competition was lively. 14 representative teams and nearly 100 players from 12 streets and towns in Jiading District competed together, enjoying the "push and push" music of dry land curling. "The performance of the contestants is commendable. Compared to previous competitions, the strength of the participating teams has significantly improved, and the team members have a clearer and more thorough understanding of the arrangement and rules of curling." The chief referee of the competition, Wang Jue, once served as the curling event referee for the 2022 Beijing Winter Olympics and gave high praise to the contestants. The champion team has added a new force and participated in dry land curling for the first time

"Five New Cities" Ignite Tennis Enthusiasm, Ready for Tennis Fun Competition Jiading Juyuan Sails Sports | Tennis | New City

On June 11, Beishuiwan Sports Park, Juyuan New District, Jiading District, welcomed nearly 100 scientific and creative talents and their families from various scientific research institutes in Juyuan New area gathered here, and had a healthy and happy tennis weekend. On the same day, the 2023 "New five cities net World" tennis series kicked off in Jiading District Juyuan New District Beisuiwan Sports Park. Jiading Juyuan "Horse Tennis" fun match kicked off this series of activities. This year, the "New five cities net World" series of activities will enter five new cities in Shanghai to ignite citizens' enthusiasm for tennis with various forms and creative new activities. The series of activities of "immediate Tennis" established by Shanghai Tennis Association aims to expand the popularity of Shanghai tennis population, mainly for the zero base of tennis lovers.

Jing'an creates new highlights in urban sports: Suzhou River presents its first paddleboard racing paddleboarding | Suzhou River Bay | New highlights

"Last year, my dad took me to watch a rowing competition in Suzhou River. I thought it would be great to come here and play paddleboarding one day, but my wish really came true." 8-year-old You You, who was playing paddleboarding, had a dark skin and a bright smile in the sunlight. On June 10th, on the occasion of the 71st anniversary of Comrade Mao Zedong's inscription "Developing Sports and Enhancing People's Physical Fitness", the 2023 "Suhewan" Shanghai Paddle Open was held in the Jing'an section of the Suzhou River, marking the first appearance of the paddle competition in Suhewan. "Paddle" describes tranquility and elegance, embellishing Su River Bay. The main venue of this competition is located in the Butterfly Bay water area of the Jing'an section of the Suzhou River, with different competition events such as racing, skills, relay, and parade, attracting nearly 300 participants from the Yangtze River Delta region to participate. Not only are there professional paddle boarders among them, but also

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