Attracted the President of New York University in Shanghai to join the Triathlon competition on the front beach

On the morning of September 3rd, the Moon Bay of Pudong Development Bank Oriental Sports Center became lively. Taking off their commuting professional attire and changing into casual sportswear, executives and white-collar workers from nearly 50 companies in Shanghai went to a sports event together. The 2023 Liqian Beach · IHG Youyue East Sports Ironman Trithlon Enterprise Challenge, which has been held for three consecutive years, has welcomed the largest scale of over 500 participants this year.

Everyone has a sense of team honor

This competition adopts a team relay approach. The riders on the cycling platform were vigorously pedaling, and the large screen in front of them displayed the positions of each team. On the sidelines were cheering cheers from their teammates. A contestant said, "Virtual cycling is now very popular, but being able to compete as an offline team and feel the power from teammates is still a great experience!"

Contestants in swimming competitions

In a few days, Tong Shijun, the president of New York University in Shanghai, who will be celebrating his 65th birthday, enthusiastically participated in the cycling relay wearing a T-shirt and sports shorts. He joked that it was his first time being interviewed by a sports journalist. "New York University in Shanghai has just moved to Qiantan, which is particularly in line with our talent development goals. With a comprehensive development of morality, intelligence, physical fitness, aesthetics, and labor, the atmosphere in Qiantan is full of vitality and innovative spirit. There are also large sports facilities such as the Oriental Sports Center. The school's team participation can help parents of domestic and foreign students understand the school and Qiantan more."

Shanghai New York University has a multicultural atmosphere, and the participating team is also from multiple countries, led by Principal Tong, as well as professors in history, economics, and language disciplines. Among them are all rounders of the Standard Triathlon program. Principal Tong usually enjoys cycling. "The hardware facilities for cycling in Shanghai have improved a lot, especially by the Suzhou River and Huangpu River. In order to prepare for the competition, I have recently increased my physical activity. Yesterday, I just rode more than ten kilometers."

Tong Shijun, President of Shanghai New York University, competes in cycling competitions

Upon learning that he was the "oldest athlete" in this competition, Principal Tong couldn't help but feel emotional and shared his childhood story. "When I was a child, my parents were afraid of me falling and didn't buy me a bicycle, so I secretly borrowed a bicycle from my neighbor to ride. Later on, when I grew up and bought my own bicycle, I made full use of it. Now that I am my grandfather, I hope to lead my grandson to exercise together and strive to participate in this competition every year in the future."

From winning the runner up in the first year to winning the championship in the second year, the Science and Technology Innovation Yongtuo team, which participated for the third consecutive year this year, is striving to defend their title. Among the team members, there are former national first-class swimmers and elite marathon runners. For them, sports originate from love, and fighting side by side is a reflection of the team's sense of honor.

Xiang Qing, the person in charge of corporate communication and union chairman of Covestro Asia Pacific, introduced that the company attaches great importance to the physical health of its employees in daily life. There are 18 sports clubs, including running, swimming, cycling, basketball, football, yoga, badminton, etc. "We don't aim for results, but every time we have unexpected surprises. It should be said that employees have a certain level of athletic ability. Now every year, our competition lineup retains core talents, while recruiting new employees to give more opportunities to participate. The union has a dedicated person responsible for organizing and recruiting, and from competition strategy to personnel allocation, we will make sufficient preparations."

Cycling competition site

The key is to participate. This year's participating companies have a more diverse range of industries and fields compared to previous years. In addition to previous companies such as finance, automotive, aviation, real estate, international schools, accounting firms, football clubs, etc., this year has also attracted nearly 20 companies from industries such as hotels, universities, hospitals, commerce, dairy, electrical brands, human resources institutions, sports brands, and chemical enterprises to participate. The location of the companies has also radiated from the early World Expo front beach area to the nine major urban areas of Shanghai, and the total assets of the participating companies have reached nearly one trillion yuan.

It is worth mentioning that in order to ensure that each participant completes the competition smoothly and enjoys a sense of achievement in sports, Dongti Branch has launched the first Triathlon Experience Camp. Every weekend in August, professional coaches from the Shanghai Triathlon Association are invited to provide targeted guidance to participants, helping them quickly accumulate Triathlon experience, master Triathlon skills, and adapt to sports equipment.

The initial value of original IP competitions is evident

As the only large-scale sports stadium selected as a landmark in Shanghai, the Shanghai Pudong Development Bank Oriental Sports Center has hosted numerous top international events such as the 2011 World Swimming Championships, the 2019 FIBA Basketball World Cup, and the Shanghai Super Cup, and has rich experience in event protection and safe hosting. Players can not only enjoy the hardware facilities of international top athlete competitions here, but also fully experience the rapid development of Shanghai.

The Oriental Sports Center has high-quality venue resources

As another highlight of this competition, the online challenge launched by Qiantan Dongti Metaverse "Yuanshang Dongti" was officially launched during the competition period. Through the metaverse platform, users can participate in the competition and cheer for participating teams online, trying a rich interactive experience and experiencing the real happiness of the digital sports world. In addition, participants can participate in the "Yuan Shang Dong Ti" event by drawing blind boxes to experience trendy sports such as karting, paddleboarding, rock climbing, roller skating, skateboarding, and indoor skiing. In addition to Triathlon, they can also experience the joy of other sports.

Unlike individual competitions, Dongti Iron and Steel Three places more emphasis on collaboration and cooperation among teams. Participants can socialize with colleagues, celebrate team cooperation, share the joy of successful completion during and after the competition, and also take this opportunity to interact with other participating companies. Sports platforms, corporate performances, and leveraging the experience of Jiushi Sports in organizing competitions, relying on the resources of Pudong Sports venues, the three consecutive years of hosting the East China Sports Triathlon have become a platform for connecting different industries and enterprises to communicate, exchange, and seek common development, and have become an application scenario for cross-border and regional development of various industries.

On site corporate cheerleading group

This year, with the support of various sectors of society, the scale of the competition has further expanded and the operational capacity has continued to improve, opening up the exploration of the model of "building competition consumption scenarios and integrating into regional economic development". For the first time, the competition has deeply cooperated with the commercial district in the Qiantan area, launching exclusive consumption vouchers for Dongti Railway Three, using sports events to drive consumption in surrounding commercial districts and stimulate new consumption vitality.

The competition IP is gradually maturing, and the brand influence and reputation are increasing year by year. This year, it has also attracted IHG Youyue Club to name the competition. IHG Youyue Club is a guest loyalty reward program under the InterContinental Hotels Group, with over 100 million members to date. In addition, there are also Chinese leagues as competition partners. This is also another breakthrough in the development of intangible assets for venues, following the naming of the Oriental Sports Center by Pudong Development Bank and the Sea Crown Outdoor Sports Center by Jinba Men's Wear. It is also another achievement of the advantages of the "government built, enterprise managed" model.

The brand value of the competition continues to emerge

At present, Pudong Sports has covered more than ten trendy sports such as land racing, skateboarding, balance bikes, small wheeling, skiing, paddleboarding, sailing, frisbee, waist flag rugby, go karting, and rock climbing. In the future, Jiushi Sports East Sports Branch will continue to rely on the advantages of venue resources, collaborate and focus on building a sports event center, a popular sports park, and a sports culture landmark, providing more diverse and high-quality sports and cultural content for sports enthusiasts and quality lifestyle seekers, and helping Shanghai build a "globally renowned sports city".