2023 Changyou Xuhui Series Tours Create a New Fashion for Weekend Sports, "Sports+Consumption"

Release time:Apr 15, 2024 21:55 PM

The 2023 Changyou Xuhui City Orienteering Outdoor Challenge has recently concluded as a series competition. Since its opening on May 13th, it has lasted for four months and has become a popular event accompanying citizens on weekends.

The Changyou Xuhui series has evolved from the Changyou Shanghai series. The Changyou Shanghai Series is a new competition model innovated by the Shanghai Mountaineering Outdoor Sports Association in the special environment of 2020, with "sports+consumption" as the core. On this basis, combined with the regional characteristics of Xuhui District, we work together with high-quality merchants to introduce foot traffic offline through competitions, providing more scenes to promote consumption and stimulating the vitality of various commercial districts in Xuhui District.

Virtual sports make players enjoy themselves

2023 Changyou Xuhui Series Tours Create a New Fashion for Weekend Sports, "Sports+Consumption"

The innovation of this competition lies in the fact that two people can team up to participate, creating a new and fashionable sports and healthy lifestyle, providing more choices for couples to date and gather with family and friends. Many contestants expressed that the relationship between couples and friends is no longer just about staying at home every week, watching TV dramas and games, nor about making plans to eat, watch movies and stroll around casually. Instead, it is a journey with shared goals, making ordinary weekends more meaningful.

It is worth mentioning that many old fans of city orienteering competitions have also joined in. Eight years ago, Mr. Li and his wife got married for participating in the city orienteering competition. Now that their son is 6 years old, the family has formed a team to participate in the competition. Mr. Li said, "I hope this sport can accompany children to grow up together, so that this love can be inherited and continued." In order to leave a special commemoration for the participants, the organizers have also carefully designed the competition medals, which symbolize a colorful life and the courage to move forward in life.

Exquisite competition medals

Promote consumption through sports events. In the selection of sports event markers, popular sports events are activated to inject trendy genes into the competition; The selection of cooperative merchants is also based on good quality and excellent service, allowing participants to have a clear understanding of the brand's connotation and experience the thoughtful offline service while completing the competition. At the same time, they can enjoy the benefits brought by the merchant's consumption vouchers, enhancing the competition experience. The participating merchant "Home Decoration Jia" stated that this is also a test of the merchant's service level and has completed a service upgrade internally. The good drainage effect has been passed down by word of mouth among merchants, and many merchants later came to their doorstep to cooperate with the competition and add more exciting content to the later stage of the competition. The integration of different sports projects and commercial districts also fully reflects the unique advantages of Xuhui District's diverse consumption.

It is reported that the competition has linked multiple business districts and businesses, including the City Dart Sports Association, Oriental Mall, Star Game City, Broadway, Greenland Colorful City, Home Furnishings, Huawei Authorized Experience Store, Shanghai Xiaomi Home, Yuan 8 Billiards Club, Oden Bowling Hall, Magic Kart Racing, 635 Billiards Club, Drama Star DRAMA STAR Immersive Drama, to integrate sports and consumption in an interactive check-in experience. With unique task segments, deep interaction with players is promoted through gift vouchers and other methods to promote secondary consumption.

Contestants in Archery Experience

This competition takes the development of the sports industry in Xuhui District as the background to help Shanghai build a globally renowned sports city. It connects "sports+consumption" in a city oriented form, allowing participants to truly enjoy preferential benefits from merchants and enjoy a full field experience of "sports+life".

In recent years, Xuhui District has attached great importance to the development of the sports industry and stimulated the vitality of sports market entities through service-oriented policies. In August 2020, Xuhui District, as one of the first national sports industry demonstration bases in China and the first in Shanghai, issued the "Implementation Opinions on Promoting High Quality Development of Sports Industry in Xuhui District", comprehensively promoting the high-quality development of the sports industry in Xuhui District. As an important component of the development of Xuhui's sports industry, the Urban Targeted Outdoor Challenge aims to lead a healthy lifestyle through better competitions. It has become one of the preferred events, with features such as universal participation, strong diversity and integration, a strong fan base, and a good gaming experience.

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