Half-day sales exceeded 110 million yuan, New World Daimaru Department Store launched store celebration to support Shanghai's "May 5th Shopping Festival"
To support the Shanghai May 5th Shopping Festival, the 9th anniversary celebration of New World Daimaru Department Store will be launched from May 18th to 19th. As of 1 p.m. on the 18th, Shinsegae Daimaru Department Store’s sales exceeded 110 million yuan in just half a day. In order to continue to release consumption vitality, New World Daimaru Department Store is launching a new round of adjustments.
As a commercial complex on Nanjing Road Pedestrian Street, New World Daimaru Department Store is committed to providing consumers with a new experience of high-quality life. During this store celebration, the mall not only brought great discounts, but also created a unique consumption experience for consumers that integrates shopping, entertainment and culture through various carefully planned activities.
This year, products from all categories and floors, including luxury goods, international first-line cosmetics, gold jewelry, department stores, etc., participated in the store celebration activities. Selected brands on each floor of the mall have launched a "Shock Price" event, offering limited-time limited sales of hot-selling products at ultra-low prices, as well as exclusive anniversary items, new first-release products, limited-edition products, and many other goodies.
Shinsegae Daimaru Hyaku also carefully planned a series of colorful activities. At 5:18 pm on May 18, accompanied by cheerful music, 59 dancers gathered from all corners of the mall to the atrium, bringing wonderful artistic enjoyment to citizens and tourists. Haidlin Restaurant on the 6th floor of the shopping mall brought a unique exhibition - Magic City ONLY Exhibition. This exhibition was themed on the entire series of "Final Fantasy" games and their derivative works, attracting a large number of game enthusiasts to visit and exchange.
Shinsegae Daimaru Department Store's "membership-based" service has always been one of its special services. At present, the mall has more than 950,000 members, and members contribute more than 60% of the mall's sales. Shinsegae Daimaru Department Store launched a number of member-only benefits during this store celebration.
During the May Day holiday, Nanjing Road was crowded with tourists, and a large number of tourists continued to pour in. How to bring tourists from these neighborhoods into the mall and further turn customer flow into actual consumption growth is the challenge facing Shinsegae Daimaru Department Store.
In recent years, shopping malls have combined their own characteristics to optimize brand portfolio and in-store circulation design, transforming from pursuing "multiple and comprehensive" to "brand stores" and "flagship stores" to enhance customers' shopping experience. New World Daimaru Department Store is also actively trying and exploring new personalized consumption models such as immersive experiential entertainment and outdoor fashion sports activities to create new consumption experiences and tap new increases in consumption, attracting foreign consumption to the greatest extent and strengthening local consumption.
Currently, Shanghai is actively promoting the construction of an international consumer center city and creating a globally friendly environment with excellent consumer experience is undoubtedly a key link in achieving this goal. Since this year, Shinsegae Daimaru Department Store has actively cooperated with the implementation of payment facilitation. Data shows that from January to April this year, the number of departure tax refund transactions in shopping malls increased by 1,015% year-on-year, and sales increased by 488% year-on-year.
The “first launch economy” is a business card for Shanghai to build an international consumption center. As a "leading" enterprise on Nanjing Road, Shinsegae Daimaru Department Store will soon introduce the first Shanghai store of New York fashion brand Coach's light meal coffee concept, the first Shanghai store of Italian bag accessories brand Orobianco, etc., and the world's largest immersive experience exhibition in the metaverse. ——"Space Explorer ~ Infinity" will also be exhibited in the mall for the first time in Asia.
The shopping mall is about to usher in a new round of adjustments. Ye Yifan, executive director of New World Daimaru Department Store, revealed: "The mall plans to start a renovation and upgrading project on the sixth and seventh floors and the roof this year. This project will use the 'Crown' as the design inspiration and turn it into an internet celebrity called 'Eye of the Bund' Check-in point. The renovation plan includes the creation of a core green area, a cultural and art gallery, an interactive space, a wild garden, a brand display area and a viewing area called the 'Sky Mirror.' Young consumers and provide them with diverse, interactive and experiential consumption scenario choices.