Why not make more efforts to benefit the people? Tickets to scenic spots on "China Tourism Day" are half price
Starting from May 17, more than 60 tourist attractions in Shanghai launched the three-day "5.19 China Tourism Day" half-price ticket benefit event, attracting many citizens and tourists to visit good places in the city, and some tourists from other provinces and cities happened to catch up with the half-price discount. Even calling it a "surprise", there are also disabled people with limited mobility who go out to play in wheelchairs.
However, some attractions have imposed various restrictions on the use of half-price tickets, which has reduced the effectiveness of this measure to benefit the people.
At 9:20 a.m., Ms. Fang, a citizen, and her 3-year-old daughter hurried from Yangpu District to the Shanghai Ocean Aquarium in the Little Lujiazui area, hoping to enter the venue early before there were so many people. "This is our first time to visit the Marine Aquarium. Now that my daughter can run around, she bought tickets online as soon as she saw half-price tickets."
Three elderly people who came from Qingpu just entered the museum and asked the staff if they needed to swipe their ID cards to enter. It turned out that the half-price tickets for the three elderly people were purchased online in advance by the younger members of the family. The staff told them that they did not need to swipe their ID cards and provided the ticket QR code to enter. After searching for a while on their mobile phones, the elderly found the QR codes one by one and successfully scanned the codes to enter the visiting area.
At this time, tourists were still arriving in an endless stream, and they all entered the venue in an orderly manner under the guidance of the staff. The relevant person in charge of the Shanghai Ocean Aquarium said that today is a working day, and the half-price tickets have attracted many seniors and preschool children to visit, but the overall passenger flow is relatively stable, and the real large passenger flow is expected to appear in the two days on the weekend. "Today, all our ticket categories are participating in the half-price promotion, including adult tickets of 160 yuan, senior tickets of 90 yuan, and children's tickets of 110 yuan, all of which are discounted in half. At around 8 o'clock this morning, senior citizens rushed over to wait for the venue to open. ”
A reporter from Jiefang Daily and Shangguan News found that this year is the 13th year that Shanghai has launched attractions and activities to benefit the people on the "5.19 China Tourism Day". In addition, during the Shanghai Tourism Festival, which opens in mid-September every year, many attractions in Shanghai will also offer half-price discounts for a week. For more than ten consecutive years, tickets to attractions have been half-priced many times a year, which has relatively dispersed the passenger flow of various attractions. Therefore, in the past two years, the situation of "crowds of people" at half-price attractions has been greatly improved.
At the same time, the half-price ticket event has also enabled many citizens and tourists to enjoy benefits. The person in charge of a well-known tourist attraction in Shanghai told reporters that every year, tourists from the Yangtze River Delta and even all over the country come with friends after learning that the half-price attraction is half-price. There are also foreign tourists who happen to catch the half-price attraction and express their "surprise". Some people with disabilities, who are rarely seen in ordinary times, will visit scenic spots in wheelchairs accompanied by their families. In this regard, venues usually arrange special personnel to guide them to take the barrier-free elevators, and provide guides on relevant floors to ensure the safety of these tourists.
Among the activities to benefit the people of this year's "China Tourism Day", in addition to Shanghai Disney offering half-price tickets on May 19, they include the Oriental Pearl Tower, Shanghai Haichang Ocean Park, Wildlife Park, Shanghai Happy Valley, Dongping National Forest Park, etc. All 61 scenic spots in China will launch half-price promotions for three consecutive days from May 17th to May 19th. Among them, many attractions offer half-price tickets for adults, senior citizens, students and other ticket types, and have implemented relatively large discounts.
The reporter also noticed that many attractions in this event also imposed various restrictions on the types, usage conditions and time periods of half-price tickets, which reduced the intensity of the half-price benefit activities.
For example, the Oriental Pearl TV Tower only launched the "Oriental Pearl Cruise Two-ball Sightseeing Ticket" originally priced at 279 yuan to participate in the half-price event. The popular 199-yuan "two-ball sightseeing ticket" among ticket types did not participate; Shanghai Wildlife Park and Shanghai Joy Gujun only offers a single adult ticket to participate in the half-price ticket; the half-price ticket offered by Shanghai Haichang Ocean Park is a double ticket of 798 yuan, which requires two adults to enter the park at the same time.
In addition, some attractions have imposed multiple restrictions on the use of half-price tickets. For example, the half-price tickets launched by Disney can only be entered after 15:00 on May 19. The number of special tickets is limited and must be purchased through Disney’s designated official channels; on individual nights For tourist attractions that are relatively popular, the use of discounted tickets is limited to before 18:00 on the day. Tourists who enjoy half-price tickets are likely to miss out on the most beautiful scenery that day.
A person in the tourism industry who did not want to be named said that the reason why some attractions set various restrictions on half-price promotions is because the large passenger flow brought by half-price tickets will increase the expenditure on security, cleaning, etc. of the attractions. The attractions hope that through Ticket type restrictions regulate passenger flow; on the other hand, under the inertia of the "ticket economy", many attractions still rely on regular-priced tickets to increase revenue, so they are not very enthusiastic about half-price promotions.
In fact, whether it is half-price tickets for attractions during the "China Tourism Day" or half-price attractions at the Shanghai Tourism Festival, the goal of such initiatives is to "benefit the people" rather than simply "revenue." "Half-price day attracts many elderly people to go out for fun, and disadvantaged groups such as people with disabilities can also enjoy the benefits. It not only gives citizens and tourists a sense of gain, but also is the responsibility of enterprises to fulfill their social responsibilities."
