Why is Dragon Boat Festival folk customs hot?, Fragrant sachets priced at tens of yuan are even more in demand, with over 100 servings of calamus | bouquets | sachets sold for 168 yuan mugwort bouquets

In the past few days, the bouquet of mugwort and calamus flowers has suddenly sparked heated discussions - in the market, each bouquet costs only two to three to five yuan, but when it comes to e-commerce platforms, its value doubles, ranging from as little as 15 yuan to as much as 20-30 yuan. As popular as mugwort and calamus bouquets, there are also various sachets, and some pharmacies can sell hundreds of them in a day.

Why is the mugwort, calamus, and sachet getting hot?

Why is it hot? The old tradition has gained a sense of ritual

A reporter from Jiefang Daily's Shangguan News visited the market and found that a bouquet of mugwort and calamus for 20-30 yuan is not a higher price.

At the exit of Nanjing East Road subway station on Line 2 of the subway, a flower shop operator said that the bouquet currently on sale is 25 yuan, which was more than 60 yuan in the past two days. "The price reduction is not because it cannot be sold, but because it is sold too well. The matching materials for the bouquet were used up before, but now the matching flowers are relatively convenient, so the price of the whole bouquet has decreased."

In the flower shop on the street, the staff is pairing a bouquet of mugwort and calamus flowers

In a shopping mall in Lujiazui, a chain restaurant specializing in floral art has launched a Dragon Boat Festival themed bouquet for 168 yuan each, consisting of mugwort, calamus, fresh flowers, dried flowers, sachets, etc., which sells very well. The store manager said, "Each store only received 150 bundles, and now there are less than 10 bundles left."

Why are mugwort and calamus bouquets popular? The above store manager believes that young people value a sense of ceremony. "Hanging mugwort and calamus at the door during the Dragon Boat Festival is a tradition in many places, but young people have higher requirements for the old tradition, such as higher appearance, exquisite matching, and artistic style. In fact, it cannot be said that the price of mugwort and calamus is high. More accurately, it is the addition of mugwort and calamus in the bouquet, which can be considered as a 'seasonal limit'."

The mugwort and calamus bouquet launched by a certain restaurant has sold well, with over 100 copies sold in a single store

A person related to Dingdong Maicai told reporters that the mugwort and calamus bouquet priced at over 10 yuan is not a new product this year. It was also launched before the Dragon Boat Festival last year and was very popular. This year, they also added flower materials such as eucalyptus, fountain grass, and golden fruit based on consumer feedback, enriching the aroma and giving mugwort and calamus a more youthful presentation.

At pharmacies and pharmacies such as Leiyunshang Pharmacy, Cai Tongde Hall, and First Pharmaceutical Store, sachets are displayed in prominent positions at the entrance, usually priced at around ten to tens of yuan. Every salesperson said that sachets are selling very well these days, "It's common to sell hundreds of them in a day."

The pharmacy has opened a sachet counter

Chen Xingzhi, a representative inheritor of the craft of making sachets in Minhang District, also said that there are many customers who require customized sachets before the Dragon Boat Festival. There are also public welfare activities inviting her and her companions to sit down and make their own sachets with citizens and tourists. "During the Dragon Boat Festival, we will also go to the summer market of Sinan Mansion to showcase our sachet skills."

Chen Xingzhi designed a blind sachet box with "divine beasts appearing and disappearing"

The popularity of sachets is also related to the sense of ceremony. The staff of Leiyunshang Pharmaceutical City said that the two newly launched velvet woven sachets this year are particularly popular. They not only have a fashionable design, but also use a "homophonic meme" - persimmons and peanuts form "good things happen", and oranges and sunflowers form "a bright future, winning in one go". They are both pendant designs and are popular among young people and families of candidates.

Fragrant sachets with different shapes are suitable for different scenes

How to choose? The most important thing is to have a pleasant aroma

Faced with the hot selling Dragon Boat Festival bouquets and sachets, Shi Wendao, an expert at the Shanghai Traditional Chinese Medicine Expert Inheritance Studio and the leader of the Lei Yunshang Old Pharmaceutical Workshop, believes that this is not surprising. "Because they have a certain amount of traditional Chinese medicine theory support behind them, they not only look good and smell good, but also contribute to health."

According to traditional Chinese medicine theory, during the Dragon Boat Festival, the heat gradually increases, and some people may experience symptoms of "heat toxicity". At the same time, the "snake and insect hundred feet" are becoming increasingly active. Therefore, since ancient times, people have hung mugwort and calamus, worn sachets, and utilized various aromatic drugs in mugwort and calamus, as well as sachets, to play the role of aromatizing dampness, avoiding impurities, and relieving the surface.

Hanging mugwort and calamus, and wearing sachets during the Dragon Boat Festival are traditional customs

But he also reminds everyone not to overestimate the efficacy of such seasonal products, because there is a big difference between "taking their fragrance" and boiling them in water. For mugwort, calamus, and sachets, as long as everyone likes their taste

Some consumers also have doubts when choosing such seasonal products: is it suitable for all groups of people? What is the reason why consumers have noticed that different sachets have different tastes?

Shi Wendao said that the mugwort calamus hanging on the door is in an open space and is not likely to cause discomfort to the human body. He has not heard of serious adverse reactions caused by wearing sachets. "However, after all, the fragrance powder in sachets comes from drugs, and it is not ruled out that some special or allergic individuals may experience discomfort as a result. Therefore, it is recommended that pregnant women, young children, and allergic individuals choose carefully."

When choosing sachets, you can pay attention to the source of their fragrance. Shi Wendao said that although different brands of sachets are mainly filled with various aromatic drugs or plants, the formulas are different, so the fragrance is different. For example, some sachets contain more mugwort and have a stronger taste. The sachet made by Lei Yunshang uses medicinal and edible ingredients such as patchouli, Angelica dahurica, cloves, grass fruit, and kaempferol, which have a relatively mild taste. Different groups of people have different preferences for fragrance, so you can choose what you like. However, try to choose brand products and avoid criminals adding inferior spices, essence, etc. This type of fragrance may be harmful to health.

The Chinese medicinal materials used in brand sachets are well documented