Tiktok E-commerce "Firefly Plan · Seeding Season" Helps Shanghai Time honored Brands Renew and Sell Brands in One Month by Single Live Broadcast | Time honored Brands | Shanghai
From April 20 to June 30, Tiktok E-commerce launched the "Firefly Plan · Seeding Season". During the event, over a thousand creators participated in low commission sales through the official entrance, selling a total of 727000 books, agricultural products, and intangible cultural heritage products, helping 166 businesses open up sales channels. Among them, 23 people were certified as "helpful social e-commerce authors" due to their outstanding performance. Up to now, Tiktok related topic # Tiktok e-commerce firefly plan has reached 130 million broadcasts.
In the activity, Tiktok E-commerce invited a total of 32 leading creators in various fields to open a low commission live broadcast with goods. Among them, @ Zhang, @ Yu Yu, and Mao Mao Jie set up special agricultural assistance sessions, selling 556000 unique agricultural products such as Shaanxi Luochuan Red Fuji Apple and Fujian Zhangzhou White Heart Ballet@ Grandma En'en, @ Liu Yuan, and others brought good books such as "Terrifying Science" and "Famous Translators: Famous Teachers Guide World Literature Masterpieces", with 143000 books sold@ Crazy Little Yang Ge, @ Putuo Mountain Xiaozhuang and others helped intangible cultural heritage and time-honored brands open up sales channels, selling 28000 items.
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Tiktok E-commerce creators @ Zhang classmate, @ En'en grandma, @ Liu Fang body etiquette participated in the "Firefly Plan · Seeding Season"
During the event, Tiktok E-commerce participated in the "2023 Shanghai Time honored Brand Carnival" as a partner. This event is guided by the Shanghai Municipal Commission of Commerce and hosted by the Shanghai China Association of Time honored Brands and other organizations, aiming to unleash new energy in the consumption of time-honored brands. In response to the event, starting from June 27th, the "Firefly Plan · Sowing Season" and the "Seeing Crafts Plan" jointly launched the "Old Time Brand · New Consumption" support special project, inviting top creators such as @ Mr. Dong, @ Dolphin Surprise Society, @ Liu Fang Body Etiquette, @ My name is Ethan, @ Qi'er Leo, @ Xiaofengzi Boss, etc. to carry out a special live broadcast of Shanghai Old Time Brand sales, helping 20 Old Time Brand brands expand their online market. Among them, 5 time-honored brands, including @ Qi'er Leo's Seagull Watch, have a total sales revenue of over one million yuan@ Dolphin Surprise Society sold nearly 3000 pieces of Hengyuanxiang men's underwear during a live broadcast, which is equivalent to the brand's daily sales for one month; Bai Queling collaborated with three creators, including @ Mr. Dong, and achieved a total sales revenue of over 260000 yuan. The secretary-general of Shanghai China Time honored Brand Enterprise Association said: "We hope to work closely with Tiktok e-commerce 'Fireworks Program' and other activities in the future, continue to attract influential creators to participate in bringing goods, so that more consumers will pay attention to and recognize the brand culture of Shanghai Time honored Brand, and help more time-honored brands develop in a long-term manner."
![Tiktok E-commerce "Firefly Plan · Seeding Season" Helps Shanghai Time honored Brands Renew and Sell Brands in One Month by Single Live Broadcast | Time honored Brands | Shanghai](https://a5qu.com/upload/images/997ef1195980d86e7037376fa9eb8f32.jpg)
"Firefly Plan" entrance
The "Firefly Program" of Tiktok E-commerce was launched in August 2022. Through the point exchange mechanism, creators are encouraged to bring books, agricultural products and intangible cultural heritage goods with low commission, so as to promote knowledge inclusion, rural development and cultural inheritance. In April 2023, the "Firefly Plan" was upgraded to enhance the quality and richness of the product pool, extend the participation cycle of creators, and increase incentives. The relevant person in charge of Tiktok E-commerce said that the "Firefly Plan" aims to create a long-term position for creators to help the society. After the "seeding season", the platform will continue to launch activities in combination with nodes such as the gold sales period of agricultural products, providing convenient and effective participation paths for creators to practice social responsibility.
![Tiktok E-commerce "Firefly Plan · Seeding Season" Helps Shanghai Time honored Brands Renew and Sell Brands in One Month by Single Live Broadcast | Time honored Brands | Shanghai](https://a5qu.com/upload/images/08b4156e6840aa243f5b65fe0358328a.jpg)