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Summer has arrived, and the semi annual sales ranking of new energy vehicle brands, which is as hot as the temperature, has been released. As a representative of domestic new energy vehicle brands, Nezha Automobile has made it to the top three in fierce competition and achieved quite good results.
The latest data shows that in June, the total delivery volume of Nezha Motors was 12132 vehicles. Among them, the overseas sales volume was 1201 units, and the delivery volume of Nezha GT was 1298 units. From January to June this year, Nezha Motors sold a total of 62417 vehicles and exported nearly 8000 vehicles in the first half of the year. As a newly established brand that has just celebrated its fifth anniversary, achieving such results makes people wonder what the supporting force behind it is?
Enabling consumers to purchase top of the line technology at no extra cost
In the first half of 2023, the competition in the field of intelligent pure electric vehicles entered a white hot stage, and the rankings of new car making forces began to frequently change. The Matthew effect of market leaders gathering gradually emerged. In the second half of 2023, competition in the field of intelligent pure electric vehicles will continue to escalate. Only with technical support, connecting the upstream and downstream industry chains, and improving system strength can a car company create strong competitiveness. And Nezha Motors has shown multiple positive research and development achievements.
Undoubtedly, technology is the foundation for a car company to establish itself. There have been rumors in the market that it is impossible to truly do a good job with smart cars without 150000 yuan, but Nezha Motors has broken this argument. Nezha Automobile is making its own efforts to enable ordinary people to enjoy the benefits of technological development, ultimately placing technology equality on consumer experience equality.
Nezha Automobile accurately grasps market demand, from the Nezha V with a starting price of 73900 yuan, the Nezha U-II with a 150000 level intelligent ceiling, to the sports technology coupe Nezha S based on the "mountain and sea platform", and the only two door four seat pure electric technology sports car in China, the Nezha GT, achieving full coverage from the general consumer market, mainstream market to personalized consumer market, accurately positioning products, making each product a leader in the segmented market, and carrying out "technology equality" to the end, which has become Nezha's strongest confidence.
While effectively promoting the improvement of its self-developed system, Nezha Automobile will continue to adhere to long-term competitiveness construction. It is reported that the next few years will still be an important stage for the research and development and mass production of core technologies and new products for high-performance intelligent electric vehicles. This means that the R&D investment of Nezha Motors will continue to be stable.
Based on the long-term development concept and advanced layout and efficient investment, Nezha Automobile has currently established a complete self-developed system, continuously innovating technology and effectively applying it to mass-produced vehicle models. On the other hand, Nezha Automobile continues to expand cooperation, and multiple technological achievements have obtained international authoritative certification. These achievements will accelerate the transformation and implementation of Nezha's intelligent and electric technology achievements.
Having figured out what consumers want from Nezha cars, the moat is widening. Nezha Automobile is able to calmly build a competitive system around user needs, covering car, full lifecycle services, digital experience, and a lifestyle beyond cars, thereby supporting intergenerational product switching.
In the new product definition, Nezha Motors has chosen to equip advanced intelligent hardware as standard, demonstrating a rational and forward-looking layout, laying the foundation for users to achieve sustainable upgrades and iteration capabilities throughout the entire lifecycle of their vehicles, ensuring that their products remain up-to-date for a long period of time despite rapid technological changes. In the first half of 2023, in the face of constantly upgrading, more personalized, and diversified consumer demands, Nezha Automobile actively responded to user expectations, gathered brand advantages, and constructed a more comprehensive product matrix from multiple dimensions.
Not following the usual path makes going out to sea faster and faster
In China, Nezha Automobile has achieved systematic development in design, research and development, intelligent manufacturing, and other dimensions. At the same time, Nezha Automobile is accelerating its process of going global. Industry insiders analyze that the current overseas market is no longer just about product exports, but rather a systematic industrial chain output and co construction. In 2023, the accelerated implementation of the overseas strategy of "landing in ASEAN and exploring the European Union" has led to rapid progress in the European business unit and its Thai subsidiary, with three overseas products achieving excellent results. In June, Nezha V ranked first in the delivery volume of pure electric vehicles in Thailand, with a doubling of its license plate number to 2203 vehicles, surpassing brands such as BYD, Great Wall, and Tesla with a market share of 28.9%.
The continuous dominance of sales in overseas markets such as Thailand, expansion of new overseas maps in Malaysia and Jordan, construction of factories in Thailand, alliance with new strategic partners, continuous large-scale shipment of 7600 units overseas, setting a record for single batch export of new Chinese automakers, and Nezha V's first monthly delivery of pure electric vehicles in Thailand have confirmed the rapid and significant development of the global new energy vehicle market. This is only the initial stage of "Nezha's chaos in the sea".
Returning to September 2021, Nezha Motors officially announced its departure from sea and set its first stop on Thailand. At that time, this left many people confused. It should be noted that for new energy vehicles, the basic path is to first set sail in Europe, while Nezha Motors regards Thailand as its first stop at sea. Some data proves that this step was taken correctly.
The reason behind taking the right path to the sea was that Nezha had once again considered it clearly.
Thailand is not only one of the largest automobile producing countries in Southeast Asia, but also a potential stock in the pure electric vehicle market. Thailand has launched an electric vehicle revitalization policy centered on subsidies and investment promotion, and has implemented zero tariffs and zero consumption taxes on Chinese new energy vehicles. Moreover, Southeast Asian consumers have a relatively high acceptance of Chinese brands. Choosing Thailand can be said to be "timely, geographical, and people-oriented".. In the following two years, Nezha Automobile signed a contract with PTT Company in Thailand and actively laid out charging stations, public charging services, etc. At the Thailand Auto Show in March 2022, Nezha Automobile officially launched its overseas debut. Quickly, the high-quality design and affordable price of Nezha V won the favor of the Thai people, bringing a new experience of high-quality intelligent pure electric vehicles to the Thai people.
With the establishment of its Thai subsidiary and the listing of the right-hand drive version of Nezha V, Nezha Motors has become the first new car making force in China to land in Thailand. In September 2022, Nezha Motors opened its first 3.0 image direct sales experience space in Thailand, becoming the first "Chinese new car making force direct sales store" to land in Thailand.
The most important thing in cultivating overseas markets is localization. Localized products not only have cost advantages, but also deeply integrate into the local economy and culture, becoming a part of the local society.
Nezha Motors fully understands the principles behind it. In March of this year, it officially opened its first overseas production factory in Thailand - the Thailand Ecological Smart Factory. This is not only Nezha Motors' first overseas factory, but also the first Thai factory of China's new automotive forces. After completion, the annual production capacity will be 20000 vehicles, and it is expected to be put into operation by the end of January 2024. Next, Nezha Automobile will base itself in Thailand, radiate to ASEAN, and expand into the European Union, providing global users with a leading new experience of intelligent transportation.
From this, it can be seen that although the new forces in the automotive industry have a shallow history, they are more bold in innovation when going abroad. They are not only selling cars to overseas markets, but have also begun to try to exchange markets with technology and management locally, comprehensively promoting the global development of Chinese automotive companies. The innovative model combining "direct operation" and "user operation" has achieved good social benefits.
The strength behind the expedition is a strong guarantee
The strong systematic strength in product, technology, and operation is a strong guarantee for Nezha Automobile's current "speed of going global". Especially, Nezha Automobile insists on brand self-development, increases investment in intelligent technology, and provides local consumers with disruptive and superior experiences with products with extremely high intelligence to price ratios.
Nezha Automobile continues to expand its expert team and increase investment in intelligence. As of June 20th, Nezha Automobile has more than 10 national level talents, more than 100 provincial and municipal level talents, more than 3000 research and development talents, and 90% of them hold bachelor's, master's, and doctoral degrees in research and development. With an intelligent team of more than 1000 people, Nezha Automobile has strengthened its research and development of intelligent technology with intelligent networking as the core, and the proportion of technical personnel has reached 55% of the industry's leading position. Nezha Automobile is a technology company completely driven by technology. Powerful technological research and development capabilities empower highly intelligent products. As of June 20th, Nezha Automobile has over 2000 patented technologies, including over 1300 invention patents, 900 utility patents, and 600 design patents.
Consolidating the basic foundation of intelligent research and development is conducive to the rapid development and iteration of vehicle models, boosting the market expectations of users and both sides of the market for Nezha Automobile, and thus establishing a positive image of technology standing as a brand.
In the future, taking advantage of the development opportunities of the "era of going global", Nezha Motors will become one of the pioneers in China's intelligent electric vehicle market. After five years of hard work, Nezha Motors is making high-quality intelligent electric vehicles within reach worldwide.
