The determination to accelerate the transformation of new energy with dual cars in place: Roewe mid to high end hybrid sedan official map debut D7EV | sedan | dual car
On July 11th, the official image of the all-new Roewe mid to high end hybrid sedan D7 DMH was officially released. As the second product of Roewe's "D family", the D7 DMH's exterior design is in line with the previously released mid to high end pure electric sedan D7 EV, which is both simple and powerful. In terms of power, it is equipped with a new DMH dual motor super hybrid system. The launch of the Roewe D7 DMH, just one month after the launch of the D7 EV, demonstrates Roewe's determination to accelerate its transformation into new energy.
Meeting diverse aesthetic needs
In terms of appearance, the D7 DMH continues its futuristic design language as a whole, with an extended design element of left and right expansion and upper and lower support on the front face, which is different from the complete integrated surface of the D7 EV. The whole vehicle has a more powerful visual sense, bringing a stable and proactive sensory experience. In terms of headlight design, the D7 DMH is also distinguished from the D7 EV's split type headlights, adopting a lightning shaped integrated design. The simple and dynamic daytime running lights make the front face full of spirit and highly recognizable to the brand.
The length, width, and height of the D7 DMH are 4890mm, 1890mm, and 1510mm respectively, with a wheelbase of 2810mm. In terms of visual perception on the side of the vehicle, the smooth and dynamic waistline outlines a light and beautiful balanced beauty, paired with an elegant and fashionable sloping body, fully showcasing luxury.
The tail of the D7 DMH continues the wide and rounded design style of the D7 EV, complemented by a sexy upturned ducktail and lightning tail lights. It is simple but not monotonous, and the distinct sense of hierarchy presents rich visual tension, demonstrating a unique temperament of confidence, reliability, and confidence.
The D7 DMH and D7 EV are in the same lineage and each has its own unique strengths. The D7 EV caters to the pure and elegant design preferences of pure electric consumers for a minimalist and ultimate appearance; The D7 DMH introduces design elements such as more powerful integrated headlights to meet the demands of hybrid consumers who pursue modern mainstream aesthetics. Through its exquisite dual front face design, Roewe perfectly matches the diverse aesthetic needs of both pure electric and hybrid markets.
Double line layout, Jianzhi pure electric hybrid two major tracks
In terms of power, the D7 DMH will be equipped with a new DMH dual motor super hybrid system, which has three core advantages: ultra long endurance, ultra-low fuel consumption, and super quiet. The CLTC pure electric range of the D7 DMH is 125km, and the overall CLTC comprehensive range can jump to 1400km, meeting the mileage requirements of mainstream household scenarios, making long-distance travel less anxious. The D7 DMH is equipped with the latest hybrid specific engine with a thermal efficiency of over 43%. The CLTC feed fuel consumption is as low as 4.3L/100km, and thanks to optimized design, the NVH performance is improved by 10% compared to similar products, bringing a more comfortable and quiet driving experience.
With the launch of D7 DMH, Roewe has become one of the first brands in the B-level new energy market to complete a dual line layout, fully demonstrating its determination and courage to seize the top spot in the segmented market. The D7 DMH and D7 EV, both of which are planned to be launched within this year, will meet the different driving needs of mainstream consumers through hybrid and pure electric new energy methods, injecting new vitality into the mid to high end new energy sedan market.
It should be said that the B-class car market has always been a battleground for car enthusiasts. This time Roewe delves into it, it has its own unique features. Firstly, the prices of Roewe's models are mostly concentrated in the price range of 150000 to 200000 yuan. B-class cars in this price range used to be dominated by traditional joint venture brands in the era of gasoline vehicles. However, with the rise of new energy vehicles and the improvement of domestic automobile manufacturing level, the trend of traditional joint venture brands and domestic brands attacking and defending is gradually reversing. Roewe is currently in a favorable era for the development of independent brands. Secondly, in the price range of 150000 to 200000 yuan, there are very few B-class hybrid sedan products, and there are few products that directly compete with the D7 DMH. Therefore, in the layout of the B-class car market, the D7 DMH identity tag can be said to be unique and precise. Being in a favorable era for independent brands and avoiding the fierce competition in the B-class fuel vehicle market.
At present, with pure electric and hybrid capabilities, Roewe has preliminarily completed its dual line layout in the B-class new energy vehicle market through the D7 EV and D7 DMH, and has built a competitive product matrix version 1.0. In the future, including the D7 EV and D7 DMH, Roewe will also launch 8 new energy models within 3 years, including sedans, SUVs, and MPVs, covering mainstream niche markets such as compact, mid size, and mid to large size.
Backed by SAIC, the curtain of Roewe's new energy transformation has already begun. Both the D7 EV and D7 DMH will be launched within this year. Whether they can truly capture consumers remains to be seen.
