The 7th Taicang Rural Tourism Festival kicked off grandly in Shaxi Ancient Town Folk Customs | Tourists | Countryside
The captivating close-up magic, the indistinguishable bronze man mime, the comical clown performance, and a series of water and land parade performances with strong classical charm, such as Jiangnan silk and bamboo, dragon and lion dances, have caused cheers from the tourists present; Featured interactive experiences such as wrapping Zongzi, lighting realgar, weaving "long life rope", and "calling people" contests will take you to experience the traditional customs of the Dragon Boat Festival in depth; The carefully selected and dazzling rural night market collection is even more popular, bringing a new travel experience of "eating, strolling, shopping, playing, and watching" on the summer solstice night
On the evening of June 21st, the 7th Taicang Rural Tourism Festival and the "Summer Stream Tour Season" of Shaxi Town kicked off grandly in Shaxi Ancient Town. In recent years, Taicang has adhered to the development concept of "city is tourism, tourism is city", explored and sorted out ecological, cultural, tourism and other resources, solidly promoted 46 agricultural, cultural and tourism integration projects with a total investment of over 24.5 billion yuan, created a number of characteristic highlights such as power plant ecological parks and 72 villages, and initially formed a development layout of agricultural, cultural and tourism along the river in the east, leisure tourism in rural ancient towns in the middle, and characteristic tourism in wetland fishing and agriculture in the west. The seven consecutive rural tourism festivals have become a major brand event in Taicang to promote and showcase the development of the cultural and tourism industry.
The 2023 summer cultural and tourism product - Taicang Summer Tourism Internet celebrity check-in point was released at the event site. These beautiful, fun and easy to visit spots hidden at the entrance of Taicang's house will bring a different surprise to citizens and tourists this summer.
In recent years, research tours based on the integration of culture and tourism, especially rural research tours, have been widely welcomed by tourists from all walks of life. In order to further promote the healthy development of rural research and learning tours, Taicang City has selected the first batch of characteristic rural research and learning tour bases, continuously playing their leading and demonstrative role in inheriting and promoting regional culture, and driving the common development of rural industries.
The Taicang Municipal Party Committee and Government attach great importance to the integrated development of agriculture, culture, and tourism, and propose to accelerate the integration of elements such as agriculture, culture, and tourism. This will further promote the emergence of new business models, elongate the industrial chain, create new value, and develop and strengthen characteristic industrial clusters of agriculture, culture, and tourism. Since last year, good news has been circulating about the development of rural tourism in Taicang, which has won honors such as the Jiangsu Province Rural Tourism Industry Innovation Demonstration Project, the 2022 Suzhou Tourism Innovation Product, and the 2022 Suzhou Rural Tourism Key Village, further enhancing the brand awareness and influence of Taicang's rural tourism.
In order to better promote rural tourism products to go global, Taicang City and Suzhou Daily jointly launched the "I'll wait for you at the village entrance" - Taicang Rural Cultural Tourism Development "Manager" project, which organized a team of rural spokesmen at the front line of the city's agricultural cultural tourism development, used a more grounded, more smoky expression way to promote the development of Taicang agricultural cultural tourism, and timely carried out live broadcast with goods, offline promotion and other activities, to transform the network communication flow into industrial development increment, use the new expression of the Internet communication way, tell a good new story about the development of agricultural cultural tourism, and achieve the same frequency resonance of social and economic benefits.
In addition, Shaxi Town and Bixi Street in Changshu strengthen the sharing of cultural and tourism resources through methods such as cultural integration, personnel visits, scenic spot visits, brand interaction, and project promotion, and jointly create the "Xixi Xiangying" brand of cultural and tourism. The two cool and summer tourism routes jointly launched by Shaxi and Bixi were also simultaneously released at the event site, not only allowing citizens and tourists to experience the unique charm of the water towns in the two places, but also building a bridge between Shaxi and Bixi.
Shaxi Town, as an important sector of Taicang's cultural and tourism industry, is seizing the new development trend of the cultural and tourism industry. With the "Qipu Canal Cultural and Tourism Belt", it aims to create a large tourism loop for ancient towns and high-quality rural tourism lines, expand and extend the rural tourism industry chain, connect elements such as "food, accommodation, transportation, tourism, shopping, and entertainment", and create a consumption loop that meets the needs of all age groups with new consumption methods and experiences. Shaxi Town has launched a special "Summer Stream Tour Season" special gift package for this event, which includes "Summer Fragrance Tour", "Cool Fishing Tour", "Qipu Treasure Exploration Tour", "Natural Beauty Education Tour", and "Water Town Root Searching Tour", bringing sincere and discounted summer gift packages.
In order to further promote the accelerated recovery of the cultural and tourism consumption market, the Taicang Municipal Bureau of Culture, Sports, Radio, Television, Radio, and Tourism, in conjunction with Tongcheng Travel, has launched the Taicang Summer Agricultural and Cultural Tourism Consumption Blind Box, which is also simultaneously launched at the event site. It includes discount coupons for scenic spot tickets, hotel homestays, rural tourism and other characteristic products, sports and leisure experience vouchers, and food package vouchers. For only 9.9 yuan, you can unlock Taicang's characteristic agricultural and cultural tourism products.
It is understood that this year's Rural Tourism Festival will continue until the end of October, and various rural tourism villages will focus on three main themes: "Remembering Hometown", "Tasting Hometown Fun", and "Appreciating Hometown Rhyme". They will successively launch a rich and colorful series of activities, such as the Dulou Xiaohai Lobster Food Festival, "Happy Huangjing, Enjoying the Countryside", and "Three Waters and One House" Top Scholar Cultural Reading, to further enhance the development momentum and influence of rural tourism in Taicang.
Next, taking this event as an opportunity, Taicang will focus on the overall development of integration, improve the overall tourism development system, accelerate the implementation of key rural tourism projects, create more boutique tourism routes, and strive to build Taicang into a leisure tourism destination in the Yangtze River Delta that is close to and far away.
