Taste those internet celebrity souvenirs that enrich the people and revitalize Xinjiang, let's showcase the production areas of walnuts and souvenirs together
Blue sky, white clouds, snow capped mountains, grasslands, river valleys, and spruces, where you can see flocks of cattle and sheep, soaring eagles, and running horses; Here, you can feel the emotions of the solitary smoke in the desert and the round sunset over the long river. This is Xinjiang, a place full of Western Regions charm. In addition to charming scenery and rich cultural atmosphere, there are also simple folk customs and warm people.
Since the 1960s, tens of thousands of young people in Shanghai have participated in the construction of aid to Xinjiang with the song "Our Xinjiang is a Good Place", pouring their blood into the development of Xinjiang, leaving behind "Shanghai wisdom" and "Shanghai technology". For many years, the Shanghai municipal system has implemented livelihood assistance, industry assistance, education assistance, health assistance, intelligence assistance, and cultural revitalization to simultaneously promote rural revitalization in Xinjiang and deepen agricultural product consumption assistance.
Derived fruits from cultural and tourism cities have become popular souvenirs
In response to the call of the state for assistance to Xinjiang, the "Western Wuzhen" project in Karamay was launched three years ago, aiming to bring together elements such as tourism homestay, leisure culture and featured breeding, give full play to the rural characteristics of Xinjiang Wuerhe Town, and create a national demonstration area for rural revitalization. It is reported that the implementation of the project has driven the collective operating income of Wuerhe Town and villages to exceed 81.594 million yuan, a year-on-year increase of 88.4%. The per capita annual net income of farmers and herdsmen has reached 40076 yuan, ranking among the top in Xinjiang.
The planning, design, development and construction of the "Western Wuzhen" project is unique in the western region, and there are many kinds of derived fruits and delicacies. For example, the local dried apple is one of the Xinjiang accompanying gifts that tourists must bring. Guo Donglou, a villager, took advantage of the national policy and with the help of relevant departments of the Wuerhe town government and agricultural experts, studied the exclusive secret recipe for crisp dried apples, achieved accurate temperature control, slice thickness and drying time, and introduced the "East Building Dried Apple". At the beginning of 2021, he began to sell on the pedestrian street of Wuzhen in the west, and achieved a sales success of more than 100000 yuan a year. Many tourists are "on top" of it. Even if they leave "Wuzhen in the west", they will still find him to make a reservation. In the long run, a number of repeat customers have been accumulated, and the demand for "dried apples in the East Building" has become the norm.
The planning, design, and development of the "Western Wuzhen" project are unique to the Western Regions, with a diverse variety of fruit and food products. For example, local dried apples are one of the Xinjiang souvenirs that tourists must bring. Villager Guo Donglou, taking advantage of national policies and with the help of relevant departments of the government and agricultural experts in Wuerhe Town, has researched an exclusive secret recipe for selling crispy apples. He has achieved precise temperature control, slice thickness, and drying time, and has launched the "Donglou Apple Dried" accordingly. At the beginning of 2021, he began selling on the pedestrian street in Wuzhen, western China, and achieved a sales record of over 100000 yuan in a year. Many tourists were attracted to him, and even if they left Wuzhen, they would still make reservations with him. Over time, a series of repeat customers have accumulated, and the supply of "Donglou Apple Dried" has become the norm.
In Karamay, there is also a plant that belongs to the same era as dinosaurs, that is, seabuckthorn. At present, it is mainly distributed in North China, Northwest China, Southwest China and other places. It is a regular medicinal material of Mongolian and Tibetan, with a long history of drug use. It is said that during Genghis Khan's expedition, the conditions were difficult. In order to save manpower and resources, he ordered the injured and sick horses to be left in the sea buckthorn forest. When he passed by again, he found that the horses were safe and sound. Therefore, he regarded sea buckthorn as a miraculous elixir bestowed by the "Eternal Heaven", and the reputation of sea buckthorn as an "appetizing, spleen strengthening, and longevity fruit" and "sacred fruit" also came from this. According to the Tibetan medical classic "Jingzhu Bencao", seabuckthorn benefits the lungs, relieves cough, promotes blood circulation and stasis, benefits the heart and blood vessels, and reduces phlegm and turbidity; Sea buckthorn seeds contain trace amounts of oil, which nourishes the human blood. In 1977, seabuckthorn was included in the Pharmacopoeia of the People's Republic of China and recognized as a precious resource of medicinal and edible origin. The Pharmacopoeia describes seabuckthorn as follows: the surface of seabuckthorn fruit is orange yellow, with slight qi, sour and astringent taste, which has the effects of immune regulation, regulating blood lipids, effectively curbing cardiovascular and cerebrovascular diseases, hypertension, hyperlipidemia, diabetes, relieving cough and benefiting the lung, promoting blood circulation and removing blood stasis, protecting the liver, strengthening the spleen and stomach, delaying aging, and beautifying the face.
There are as many as 428 active ingredients in Xinjiang's large fruit seabuckthorn, which concentrate all the bioactive substances and nutrients currently discovered by humans. At this agricultural exhibition, Karamay Eight Horses Cultural Tourism Development Co., Ltd. will bring "Western Wuzhen" apple jerky, seabuckthorn juice and other products, and the exhibitors will have the opportunity to feast their mouths at one time.
The power of brand enables "Walnut Town" to achieve great success
Yecheng County, located in the Kashgar region of Xinjiang, is named after the Yarkand River and has long been known as the "Hometown of Chinese Walnuts," "Hometown of Pomegranates," "Hometown of Jade," and "Hometown of Song and Dance.". Since 2020, with the steady progress of Shanghai's aid projects to Xinjiang, Yecheng has been removed from the list of poverty-stricken counties in November of the same year. During this period, Baoshan District paired up with Yecheng County to provide assistance. Yecheng's agricultural and sideline products made a grand debut under the "Zihe Shangpin" brand, with a focus on dried fruits, fruits, pastries, and other series. Through promotion and publicity by relevant government departments and multiple mainstream media outlets in Shanghai, their nationwide popularity continued to rise.
Walnuts, also known as walnuts, are among the "Four Great Dried Fruits in the World" along with almonds, cashews, and hazelnuts. The Compendium of Materia Medica states that walnuts have the effects of "tonifying qi and nourishing blood, moistening dryness and resolving phlegm, benefiting the vital gates, promoting the three jiao, warming the lungs and moistening the intestines, treating deficiency cold, asthma, lower back pain, abdominal hernia, and blood dysentery and intestinal wind". As the largest walnut producing area in Xinjiang, Yecheng has twice been awarded the title of "Hometown of Chinese Walnuts" and the silver medal at the National Walnut Conference, making it a leader among walnut producing areas. Yecheng walnuts have a smooth surface and a thin outer shell, making them easy to peel off intact kernels. The kernels are large and not bitter, making them an excellent choice for casual snacks.
Besides walnuts, Padan wood is also a specialty in Yecheng. According to data, Xinjiang's Badan wood was introduced from ancient Persia, and the history of planting Badan wood in China can be traced back to the Tang Dynasty. According to the "Ling Biao Lu Yi" written by Liu Xun of the Tang Dynasty, the Badan wood is "five or six zhang long, four or five feet long, with broad and broad leaves resembling peaches. It blooms in March and is white. The flowers are firm and shaped like peaches, with a slanted shape. Its flesh is astringent and cannot be stirred, and the kernel is sweet and sweet.".
Badan wood has a high nutritional value, which has been supported by relevant research. A study published in the Journal of Nutrition Research showed that adding an appropriate amount of Badan wood to the household diet can significantly improve the overall dietary quality of the study subjects and regulate the composition of their gut microbiota. A report in the Journal of Agriculture and Food Chemistry shows that the content of flavonoids in every 28 grams of Badan wood is equivalent to the content in half a cup of broccoli juice or a cup of green tea. Badan wood is the most cherished dried fruit by the locals, and it is only produced in the Kashgar region south of the Tianshan Mountains in Xinjiang, with Yecheng being one of the main production areas. Due to the long sunshine time, large temperature difference in the morning and evening, and relatively dry conditions in the local area, the almond tree has accumulated a large amount of sugar and oil in the plant to adapt to the special environment. Therefore, compared to foreign almond trees, its taste is more full.
Kashgar gray jujube is also a product promoted by "Zihe Shangpin". It is named gray jujube because it tends to be gray before maturity, and is also known as Xinzheng gray jujube because it is originally from Xinzheng, Henan. Its skin is orange red, the core is small, the flesh is thick, and it contains a lot of protein, sugars, and 20 essential amino acids for the human body, thus enjoying the reputation of "vitamin pills" and "mineral element banks". Usually, it can be used as a snack to satisfy cravings, as well as to make tea, Congee or soup, with the function of adding color and flavor.
The mountains and the sea are connected, and the application situation helps to buy. From July 20th to 23rd, the 6th Shanghai Counterpart Regional Special Commodity Fair will be held at the Shanghai Exhibition Center. At that time, Xinjiang agricultural products will be further promoted, and a centralized display platform in Shanghai will be built to make people feel Xinjiang agricultural products more intuitively and truly. The quality and cost-effectiveness of products are worth looking forward.
