Shanghai Chongming Branch of Pudong Development Bank was awarded the title of "Top 100 Demonstration Units" by the China Banking Association. Customer | Bank | Unit

A few days ago, the China Banking Association announced the results of the selection of the "Top 100 Demonstration Units" for the civilized and standardized service of banking outlets in 2022, and the business department of Shanghai Chongming Branch of Shanghai Pudong Development Bank was successfully evaluated. Chongming branch is rooted in the regional development of Chongming Island, adheres to the concept of "finance for the people" and takes finance as its mission to create value for people's better life. Taking this successful establishment as a starting point, Chongming Sub-branch will continue to devote itself to providing more diversified, convenient and multi-channel financial services for financial consumers.

The creation activity of the "Top 100 Demonstration Units" for civilized and standardized services of China's banking business outlets is organized and carried out by the China Banking Association. It is currently the only service evaluation and rating activity in the financial industry approved by the central government, registered in the national evaluation and recognition coordination group, and included in the list of national demonstration activity projects.

Chongming Branch was established in March 2008. Over the past 15 years, it has always adhered to the principles of cohesion, dedication, responsibility, and focus on regional development characteristics and customer needs. Under the leadership of the "Puhui Yingzhou" characteristic party building brand, it has deeply integrated craftsmanship services, talent cultivation, and green development, gradually forming the "PuHUI Yingzhou" service brand of Chongming Branch. It continues to deepen the political and people-oriented nature of financial work, strives to create a green and harmonious financial service environment, and contributes financial strength to the better life of the people.

Chongming Branch always adheres to the standardization, standardization, and refinement of high-quality and civilized services. In 2019, we successfully established the "Star rated Branch of China's Banking Industry's Civilized and Standardized Services", and in 2021, we successfully created the "Top 1000 Demonstration Units of China's Banking Industry's Civilized and Standardized Services". In 2022, we actively participated in the creation of the "Top 100 Demonstration Units of China's Banking Industry's Civilized and Standardized Services" and passed the evaluation in June 2023.

Adhere to the details of management, do "warm heart" of the bank

Adhere to detail management and become a "heartwarming" bank

In recent years, Chongming Branch has continuously optimized the service environment, upgraded hardware equipment, and focused on improving functionality and practicality. It has specially set up intelligent guidance desks and electronic displays for querying various business processing information and financial management information. In addition, a new public education area, a love station, and a Chongming culture and intangible cultural heritage exhibition area have been established. As a certified "carbon neutral" bank branch of the Shanghai Environmental Energy Exchange, Chongming Branch has also carried out low-carbon upgrades, installed solar photovoltaic panels, new energy charging piles, and renovated lighting, air conditioning, and fresh air systems to create a comfortable, green, and healthy service environment for customers.

Standardized management is a means to solve service problems. Chongming Branch starts with strengthening service management, adhering to a warm tone, based on experience, determining success or failure through details, promoting effectiveness through innovation, and improving the overall service level. Chongming Branch optimizes the format and content of morning meetings, establishes L4 morning meeting templates, and awakens employee energy. Emphasis is placed on consolidating the service foundation, by regularly learning the "Top 100" service standards, supporting key service improvement systems, and forming a standardized service management model, so that employees have standards in their words and actions, branch operations have processes, and team collaboration has systems. We will conduct daily video recordings from five major time periods and nine major regions, conduct timely reviews and drills, continuously improve service quality, and improve hall management.

Combining regional characteristics and becoming a bank that understands customers

Based on the regional characteristics and the fact that the elderly customer group accounts for a large proportion, the Chongming Branch Business Department insists on being a "customer-oriented" bank, actively building aging friendly and barrier free branches, and optimizing the hardware facilities of the branches. Accessible deposit and withdrawal all-in-one machines are installed in the self-service equipment area, accessible filling tables and number calling machines are set up in the lobby, voice counting machines are added, multiple emergency call buttons are set up, and accessible bathrooms are constructed. While optimizing hardware facilities, Chongming Branch continuously deepens the concept of accessible services and strictly implements the mechanism of accessible service guarantee. The branch has established a "Little Egret" service assault team to provide a green channel for special groups of people, making service work "love without hindrance" and becoming the first batch of demonstration outlets for the construction of accessible environments under the new national standard of Shanghai Banking Industry.

Practice social responsibility and be a bank that "protects you"

Chongming Branch actively practices inclusive finance policies, with the primary task of benefiting the people and enterprises, continuously improving service levels, and delivering beautiful finance to customers, becoming a bank with warmth in their hearts. At the same time, we will effectively fulfill our social responsibilities, establish a strong and knowledgeable publicity team, and promote financial knowledge in communities, enterprises, rural areas, and schools. We will focus on popularizing financial knowledge and preventing financial risks, actively expand and extend the breadth and depth of publicity work, and make unremitting efforts to protect the rights and interests of customers.

Relying on the construction of the Chongming world-class ecological island carbon neutrality demonstration zone, the Chongming branch also adheres to the green finance development path of "low-carbon creation of services, service achievement of value". On the basis of the steady development of traditional credit scale, we continuously enhance our professional service capabilities in green finance through service innovation and product innovation.