Shanghai and Yunnan Join Hands to Help Create the Business Card of "Menghai Tea" Industry Shanghai | Market | Business Card

In the cup, the sun and moon have a long tea relationship, and a cup of clear tea is searching for a kindred spirit. Yesterday afternoon, the Shanghai Special Promotion Conference on Rural Revitalization and Tea Industry in Menghai County, Yunnan Province, was held at the Yunnan Building. In recent years, Shanghai Yunnan cooperation has promoted the integration of "cloud products into Shanghai" and focused on "Shanghai market+Yunnan products". Pu'er tea has accounted for about 65% of the Shanghai tea industry market. At present, several tea companies in the Menghai region have entered the top 15 in the Pu'er tea industry, and the slogan "Menghai Tea, Menghai Flavor" has formed a certain reputation, further highlighting the advantages of public brands.

Menghai is known as the "first county of Pu'er tea in China" and is internationally recognized as the center of the world's tea tree origin and one of the famous birthplaces of Pu'er tea both domestically and internationally. It has the largest preserved area and the largest variety of ancient tea mountains and gardens in the world, with a long history of tea cultivation, tea making, tea use, tea drinking, and tea trade. There is a saying circulating in the Pu erh tea industry that goes, "Pu erh tea is the last stop for all tea drinkers, and Menghai is a place where every tea lover will come sooner or later." Bai Yinhui, member of the Standing Committee of the Menghai County Committee and Executive Deputy County Mayor, introduced that the certified area and product quantity of Pu erh tea organic tea in the whole county have steadily ranked first at the county level in the province. In 2022, the tax revenue of refined tea processing industry accounted for 70% of the province and 97% of Xishuangbanna Prefecture. Pu erh tea's output value, tax revenue, brand, and craftsmanship are all the top at the county level in the country.

Menghai has 15 famous mountains and villages that have been protected by geographical indications, including Naka, Baotang, Nannuo, Hekai, Bangpen, Laobanzhang, and Laomane. The "Menghai Tea" regional public brand was approved in 2017 and a well-known Chinese trademark was approved in 2021. Menghai Pu'er tea, Menghai black tea, and Menghai white tea have completed the formulation of local standards and were reported to the Yunnan Provincial General Administration of Quality Supervision, Inspection and Quarantine for filing in 2021. In the past five years, the influence of the regional public brand advantage of "Menghai Tea" in the entire tea industry has been increasing year by year. The slogan of "Menghai Tea, Menghai Flavor" has been increasingly cited by more and more enterprises, as it links advantageous brands, gathers the joint efforts of enterprises, and conforms to consumer trends. Qian Shenghua, Vice Chairman of the Political Consultative Conference of Menghai County, revealed that, taking Shanghai as an example, Pu'er tea accounted for less than 30% of the more than 20 professional tea markets in the city compared to 10 years ago. Nowadays, well-known mountain peaks related to "Menghai tea" or stores and promotional advertisements directly using the word "Menghai tea" are everywhere, and the market share of Pu'er tea has also increased to around 65%. With Pu'er tea as the core and Dayi as the leader, the brand strength of enterprises in the Menghai region can all enter the top 15 in the Pu'er tea industry. During the sharing session of "Menghai Flavor Shanghai, Helping Rural Revitalization", representatives from nine tea companies including China Tea, Chen Shenghao, and Fuhai expressed their intention to make good tea and leverage the momentum of industrial revitalization to drive local residents to become prosperous together.

Shanghai and Yunnan have a deep friendship where blood is thicker than water. Since the establishment of a matching assistance relationship between Shanghai and Yunnan in 1996, Shanghai has fully established a matching cooperation relationship with the prefectures, cities, and counties of Yunnan. Li Jixian, Deputy Director of the Shanghai Office of the People's Government of Yunnan Province, candidly stated that promoting Menghai tea to Shanghai and the Yangtze River Delta through activities will further improve the Yunnan supply chain, better serve Shanghai sales channels, and help Gualian Village achieve new results in rural revitalization. This is one of the measures to conscientiously deepen the "4+" requirements of Shanghai Yunnan counterpart cooperation and unite the "Shanghai market+Yunnan products". In recent years, under the leadership of the Shanghai Cooperation and Exchange Office, various levels and departments, enterprises, and various sectors of society in Shanghai have made every effort to leverage the advantages of Shanghai's "large market, large platform, and large circulation" to help cloud products find sales channels. "Cloud products entering Shanghai" has entered a new stage of two-way development, supply and sales linkage, and improved organization.