Searching for authentic flavors, exploring the charm of intangible cultural heritage, Leshi Summer Limited New Series Documentary - CCTV premiere of Leshi | Potato Chips | Series
Recently, the Le Shi Summer Limited Series of potato chips has been launched. The sour and spicy taste of Lincang, the hot braised fresh aroma of Wuhan, and the rich sauce aroma of Xi'an have been condensed into three unique new braised potato chips, bringing a refreshing taste experience. At the same time, Le Shi also delves into the traditional cultural charm of the three regions, creating a series of micro documentaries titled "Searching for Authentic Flavors" that are popular on CCTV-6, exploring the regional cultural customs behind different braised flavors, telling stories of the unique and authentic flavors of each potato chip, paying tribute to intangible cultural heritage culture with deliciousness, and bringing consumers a double surprise experience of taste and spirit.
Dai culture is the pride of every Yunnan person, and their love for dance has become a part of life. Just like them, they also cannot do without sour, refreshing, and spicy flavors. Joy has penetrated into the mysterious land of the Dai people in Lincang, Yunnan, just to explore their unique traditional culture. By understanding the fruits and spices of Yunnan and combining traditional seasoning techniques, we have successfully created sour and spicy lemon and phoenix claw flavored potato chips. Each bite of potato chips contains a unique sour and refreshing feeling unique to Yunnan, allowing consumers to experience the sour, spicy, and natural beauty of Lincang, Yunnan while tasting.
The city of fireplace and the corner of tranquility, Wuhan, this double-sided city, features the sound of bells and drums that have lasted for thousands of years on one side, and the hot and spicy food culture on the other. Wuhan, as the birthplace of "duck goods," is known for its strong and spicy taste. In order to spend the long summer, Wuhan's "foodies" choose to eat spicy braised food, which not only has a long storage time but also serves as their "cooling tool". Spicy brine is their deepest love for this land. Leshi combines the flavor of spicy Red-Stewed Duck tongue with the taste of potato chips, constantly telling the enthusiasm and vitality of the city.
Qin Opera Opera is an ancient form of Chinese opera, just like the flavor of sauce and brine in Shaanxi, it has a unique historical background. In the streets of Xi'an, people can not only smell the smell of soy sauce beef, but also hear many people singing Qin Opera in their voices. In the bones of every Xi'an people, there are unique marks of northwest sauce and Qin Opera. Le Shi Study explores the unique flavor of sauce braised five spice beef, blending this mellow aroma into potato chips. The rich and mellow taste involuntarily reminds people of the charm of Xi'an's ancient city, and each bite makes people feel the continuous cultural heritage of Xi'an's land.
The local culture nurtures the local people, and the summer limited new braised potato chips of Le Shi have a deep understanding of the traditional flavors and crystallization of various regions. Through the documentary series "Finding an Authentic Flavor", the barriers between time and region are broken. The novel potato chip flavors not only restore the authentic taste of local braised food, but also condense the local intangible cultural heritage culture and humanistic sentiment. Come to a city, find a taste. Le Shi hopes to bring consumers a delicious experience while allowing more people to appreciate the treasures of traditional Chinese culture, enhance their sense of national cultural identity, and make this summer unforgettable.