SAIC Maxus New Pickup Brand "StarCraft" Releases Sales | Pickups | Brand

Release time:Apr 14, 2024 02:06 AM

On July 3rd, SAIC Maxus launched its new pickup truck brand "StarCraft" at "China Eye" in Guizhou, setting a new benchmark for the high-end, passenger, and intelligent pickup truck industry.

Six pickup truck products, including the "Fashion Quality Pickup" StarCraft L, "International Versatile Pickup" StarCraft R, "Technology Performance Pickup" StarCraft H, and hardcore models such as Explorer StarCraft H, StarCraft Bull Demon King, and StarCraft EV, have made their debut. At the press conference, CBA star player Aaron Kwok became the spokesperson and first owner of the "Star Pickup", and the pickup club composed of "Star Players" was officially established.

The stars and the sea lead the way. With the release of the new pickup truck brand "StarCraft", SAIC MAXUS will create a new market direction with a new product layout, establish a new industry benchmark with outstanding product quality, and continue industry achievements with more hardcore product strength. Subsequently, SAIC Maxus will continue to deepen its expertise in the pickup truck industry, continuously leading the way towards high-end, passenger use, electrification, and intelligence in the pickup truck industry, and promoting the global pickup truck development into a new stage.

New lineup of StarCraft Pickups released

The times are advancing, and the demand for pickup trucks from users is constantly upgrading. The all-new "Star Pickup" is based on the resonance generated by SAIC MAXUS in research and development and co creation with customers. It adopts a new positioning and design, leading the current mainstream of high-end, passenger oriented, and diversified consumption of pickup trucks.

It is understood that this series of models combines the top ten engines of the "Chinese Heart", international five-star safety design, North American professional team tuned hovering intelligent chassis, multi link rear axle and pickup truck's pioneering gear design, and other user expectations, truly realizing the advanced desire of users to "explore unlimited life while driving interstellar pickup trucks.".

The "Fashion Quality Pickup" StarCraft L has targeted flat bottomed cargo boxes and a high speed ratio rear axle, while adopting a large-area high-strength overall frame structure and chassis structure to fully enhance loading capacity, safety, and chassis solidity. Considering that this type of pickup truck may face complex and harsh road conditions, its chassis has been tested and tuned by a North American professional chassis tuning team for 4 rounds and 6 months to achieve precise steering, delicate filtering, and clear road feel. It is worth mentioning that the car is also equipped with automatic transmission, keyless entry, and one key start functions, and can be optionally equipped with electric seats, etc. The overall passenger oriented tuning meets the needs of such users.

The StarCraft R, an international all-around pickup truck, innovatively showcases the "beauty and physique" of trendy pickups through a brand new exterior design; The car is equipped with automatic air conditioning as standard across the entire range, and optional functions such as heated front seats can be installed, making the cabin more rich in meaning. In addition, "intelligence" is another highlight that Interstellar R brings to users. It is equipped with a 10.25-inch instrument panel and a 12.3-inch central control screen, paired with a brand new UI interface, and is equipped with a rich intelligent networking system, including real-time navigation, voice control, online entertainment, etc., creating a high-tech "digital cockpit" for users.

The StarCraft H diesel version of the "Technology Performance Pickup" is equipped with SAIC π Bi Turbo dual turbocharged diesel engine, which has been developed for the global market and has won the "China Heart" Top 10 Engines. It is the first model in the pickup industry to be equipped with a dual turbocharged engine, capable of producing a maximum power of 160 kW and a peak torque of 500 Nm; At the same time, the gasoline version of the vehicle equipped with SAIC Blue Core NF2 2.0T gasoline engine can be selected, with a maximum power of 192 kW and a peak torque of 410 Nm, making it easy to cope with overtaking, off-road, and difficult situations. The diverse and extreme off-road environment places high demands on safety and driving stability. This car not only meets the Australian ANCAP five-star safety standard, but also meets the latest 2023 C-NCAP five-star safety standard in China. Combined with BOSCH ESP body stability control system and four-wheel disc brake system, it can provide pickup truck users with a "stable sense of safety" in various road conditions.

The Explorer · Interstellar H Upgraded Edition not only has the ability to navigate the wilderness and cities in all scenarios, but also has access to underground garages, making it the only standard ADAS advanced driving assistance in its class; Starcraft Bull Demon King has legal dragging qualifications upon leaving the factory, and can easily complete the challenge of pulling 500 cows; The interstellar EV has reached a new height in pure electric pickup trucks, making it the "king of pure electric endurance for Chinese pickup trucks"... The new "interstellar pickup truck" family matrix will provide more luxurious, intelligent, and off-road pickup truck travel options for users at home and abroad.

"Datong Speed" Achieves Industry Benchmark

From the first pickup truck model entering the industry to now leading the industry in global sales, SAIC Maxus has never stopped exploring for six years, achieving industry benchmarks with constantly refreshing "Maxus speed".

In China, SAIC Maxus became the "youngest pickup truck brand" with the highest growth rate, highest export volume, and second ranking last year; Globally, SAIC Maxus has also sold well in 73 countries and regions, with cumulative overseas sales of pickup trucks exceeding 120000 units and developed market sales accounting for over 90%. Among them, SAIC Maxus has consistently ranked first in sales among Chinese pickup truck brands in the Australian and New Zealand markets for three consecutive years, representing a Chinese brand breaking the pattern of "Japanese and Korean dominated" in the local market; The pure electric pickup truck T90 EV has opened up and seized a new track in Europe, achieving a breakthrough in mass production of electric pickup trucks in Europe. In Chile, South America, SAIC Maxus won the top spot in pickup truck retail in just 5 years, becoming the best-selling brand in the local market and ending the 12 year dominance of Japanese brands; In North America, Mexico, the Middle East and other regions, it has also achieved sales exceeding 10000, becoming the top selling Chinese brand in segmented markets. SAIC Maxus has gradually become the "preferred Chinese pickup truck for developed countries", constantly showing the world the strong product and brand strength of Chinese cars.

【 Quick News 】 SAIC Releases Half Year Report with Double Growth in Revenue and Net Profit

SAIC Group released its 2023 semi annual report today. In the first half of this year, the company achieved wholesale sales of 2.072 million vehicles and terminal retail sales of 2.237 million vehicles, continuing to maintain its leading position in the domestic industry, and monthly sales continued to grow month on month. Sales in the second quarter increased by 32.5% compared to the first quarter, outperforming the overall market growth rate. In the first half of the year, SAIC's overseas sales reached 533000 vehicles, continuing to lead the industry; The sales of new energy vehicles reached 372000 units, ranking second among Chinese car companies and maintaining a "month on month continuous increase" since January. During the reporting period, the company achieved a combined total operating revenue of 326.55 billion yuan, a year-on-year increase of 3.34%, and a net profit attributable to shareholders of the listed company of 7.09 billion yuan, a year-on-year increase of 2.54%, by optimizing its structure, reducing costs and increasing efficiency.

SAIC Maxus, in collaboration with the Wuxi government, provides subsidies for purchasing "StarCraft" pickup trucks to benefit the public

"The golden mountain is slowly flowing, and the tin water is devoid of vegetation and spring". The scenery of the Taihu Lake Lake is picturesque, and the scenery of lakes and mountains is intoxicating. Wuxi, known as the "Pearl of the Taihu Lake Lake", is not only home to many famous literati, but also an important economic center in eastern China, with developed industry and commerce. Since the lifting of the local pickup truck ban last year and the official implementation of the Wuxi Service Integration into the Shanghai Metropolitan Area Action Plan this year, the Wuxi pickup truck market has ushered in new opportunities for development. Diversified lifestyles such as mountain running, fishing, skiing, and camping have emerged, injecting fresh vitality into the local pickup truck life. On August 12th, the StarCraft pickup truck was heavily launched in Wuxi, shining in the East China region with its hardcore quality. At the delivery ceremony, the first batch of interstellar pickup truck owners also officially picked up their beloved cars, taking the lead in embarking on a "interstellar" journey. On site by SAIC Maxus MA

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