Renocott Joins Hands with Tencent to Launch "A Little Red Flower that Will Not Allergy: Children's Allergic Rhinitis Public Welfare Popularization Action" Rhinitis | Children | Red Flower
On August 19, 2023, Shanghai - The launching ceremony of "A Small Red Flower Without Allergy - Public Science Popularization Action for Children's Allergic Rhinitis", sponsored by Tencent News and named by Renocott, a nasal spray brand of Johnson&Johnson Consumer Health China, was successfully held in Shanghai. At the ceremony, the creative popular science picture book "Small Nose Thunder Adventures" and the public service documentary short film "Sensitive Childhood" focusing on children's allergic rhinitis were released.
This action aims to raise public awareness and awareness of allergic rhinitis in children by being close to daily life and patients, promote early diagnosis, treatment, and standardized treatment, and protect children's health from all aspects and perspectives. Tencent Advertising, Johnson&Johnson Consumer Health China leaders, and industry partners jointly attended the launch ceremony.
Allergic rhinitis is one of the most common diseases in children. In some regions of China, epidemiological studies have shown that the incidence of allergic rhinitis in children ranges from 10.80% to 21.09%, and it is showing an increasing trend. Allergic rhinitis may be complicated by various accompanying diseases, including asthma, allergic conjunctivitis, and chronic sinusitis. On a psychological level, allergic rhinitis causes children to experience repeated symptoms such as runny nose and sneezing, which to some extent affects their social function.
![Renocott Joins Hands with Tencent to Launch "A Little Red Flower that Will Not Allergy: Children's Allergic Rhinitis Public Welfare Popularization Action" Rhinitis | Children | Red Flower](https://a5qu.com/upload/images/b49ceab884b7a31f0a916f1dadf2c05a.jpg)
At the same time, many parents lack scientific understanding of allergic rhinitis in their children, fearing that the use of medication may affect their growth and development, often leading to delayed diagnosis and treatment. This not only greatly troubles children's daily life, but also has a significant negative impact on their long-term physical and mental health development.
In order to raise the awareness and awareness of parents towards allergic rhinitis in children, the public welfare documentary short film "Sensitive Childhood" produced by Tencent News and named by the professional brand of rhinitis treatment, Renocott, and the children's creative science popularization picture book "Little Nose Thunder Adventure" produced by Tencent News have been officially released.
"Sensitive Childhood" tells the profound impact of allergic rhinitis on the lives, studies, and families of pediatric patients. The film points out that in the treatment of rhinitis, one should get rid of misunderstandings and use medication correctly. According to the diagnostic and treatment guidelines related to allergic rhinitis at home and abroad, nasal corticosteroids are the first-line medication for treating pediatric allergic rhinitis. Children with allergic rhinitis should follow medical advice and improve treatment compliance in order to effectively control symptoms.
![Renocott Joins Hands with Tencent to Launch "A Little Red Flower that Will Not Allergy: Children's Allergic Rhinitis Public Welfare Popularization Action" Rhinitis | Children | Red Flower](https://a5qu.com/upload/images/c219ff63fe286471f5b7d4935006ab97.png)
"Little Nose Thunder Adventure" adopts a vivid and vivid form of expression, using the protagonist's inability to smell as the storyline, gradually revealing the reasons for the decline in smell, explaining the prevention and treatment concepts of allergic rhinitis, and emphasizing the importance of early detection and treatment of allergic rhinitis in children.
"Tencent and Johnson&Johnson Consumer Health China have made many attempts and explorations in public health education, and this public welfare science popularization action on children's allergic rhinitis is an important manifestation of our joint efforts to deepen the health field. In the future, Tencent will continue to leverage its own advantages, based on its strong content creation ability and digital platform, to promote effective access to health information among a wide range of people through innovative and high-quality science popularization forms, and help improve public health literacy."
Chen Xiaofeng, Vice President of Personal Health Care Business at Johnson&Johnson Consumer Health China, said, "We are delighted to collaborate with our strategic partner Tencent to launch a public welfare science popularization campaign for children with allergic rhinitis, helping children with allergic rhinitis benefit from scientific knowledge and standardized diagnosis and treatment. For many years, Johnson&Johnson Consumer Health China has been deeply involved in the field of children's health, providing scientific and trustworthy products for Chinese families. We will continue to work together with all parties to help improve public health literacy and product accessibility, bring comprehensive solutions to the daily health of Chinese children, and safeguard the health and future of the next generation."
![Renocott Joins Hands with Tencent to Launch "A Little Red Flower that Will Not Allergy: Children's Allergic Rhinitis Public Welfare Popularization Action" Rhinitis | Children | Red Flower](https://a5qu.com/upload/images/46ae0dab0fba89c9d1f55fdec5db59a1.png)