New Face Report! Please keep this file of Yunnan's good products. "Brand Goods" will be featured in the new program | Terraced Fields | Brand
From July 19 to 23, from 10:00 a.m. to 11:00 a.m., Shangguan News, together with the Voice of the Yangtze River Delta and the "Love and Orient" program, launched a special live program of "Shanhai Xianglian Application for Love and Help Purchase" at the Shanghai counterpart special commodity fair. Today's live program focuses on the south of colorful clouds, introduces the good things in Yunnan that span thousands of kilometers of mountains and seas to "Shanghai", and describes the achievements and experiences of Shanghai-Yunnan cooperation.
Many Yunnan agricultural products are well-known "brand goods" to Shanghai citizens. What "old faces of internet celebrities" have appeared at this exhibition? What potential good things are worth trying? What are the good stories of Shanghai Yunnan cooperation behind the popularity of good products? This Yunnan Good Things Archive takes you to understand:
Zhaotong Apple
Recommendation reason: Zhaotong, Yunnan has superior conditions for the growth of apple trees, which can produce "rock sugar heart apples" that cannot be grown elsewhere. Taking the new variety "Honglu" as an example, its flesh is yellow, and it is crispy, sweet, and juicy when bitten. It can be stored for 3 months at room temperature. At this exhibition, two new varieties of Zhaotong apples, "Asus" and "Misai", will also appear, waiting for you to discover their beauty.
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The Road Out of Circle: In 2021, Songjiang District paired up to assist Zhaoyang District, driving the development of the apple industry here into a "fast lane". Quality improvement, variety improvement, and brand building need to rely on large-scale and mechanized production. Zhang Zhongwei, Executive Vice General Manager of Zhaotong Chaoyue Agriculture Co., Ltd., who participated in the live broadcast, introduced that in 2021, Songjiang District built a 5000 acre apple planting base in Buga Township; In 2022, assistance funds will be invested in the renovation of 1000 acres of traditional orchards in Sayu Town, with the layout and construction of an integrated automatic irrigation system for water and fertilizer; This year, we have invested in the construction of a six channel sorting line and a cold storage facility. The changes brought about by funding and technological empowerment have made local villagers feel real happiness. A villager praised, "In the past, when we picked apples, we had to carry them out in baskets, which was time-consuming and laborious. Now, new roads have been built in the garden, making it much more convenient to transport apples using electric tricycles! By the spring of next year, fertilizing the fruit trees can also save manpower, and the fruits are not afraid of water shortage during the dry season!"
Shizong Coix Seed
Recommendation reason: People are particularly prone to fatigue and diarrhea in summer, which is mainly caused by the evil of dampness and heat, especially in southern regions where dampness and heat are more pronounced. Job's tears are most praised for their ability to clear heat and dispel dampness. Shizong County is famous for its production of small black shell coix seed, which has a sticky taste and belongs to the top grade of coix seed rice category. It is a national geographical indication, organic food, and certified product as the "hometown of cloud medicine".
The road to success: Shizong Yiren has been unable to gain popularity for a long time, until the birth of the small "Yiren Pill". According to Jie Yun, the general manager of Shanghai Yunling Industrial Co., Ltd., in 2022, under the organization of Baoshan District Cooperation and Exchange Office, Shanghai entrepreneurs came to Yunnan to learn about the development of industries and enterprises. After conducting investigations and visits, Jie Yun decided to use the power of the brand to "push" Shizong Job's tears out.
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Shanghai enterprises have injected technological strength into Shizong Job's tears and developed a small "Job's tears pill" that is closer to the usage habits of the target market through deep processing, and upgraded the packaging design to form the product. At the same time, fully utilize the power of aid cadres to Yunnan and expand sales and promotion channels through the platform built by the government.
Naked yogurt
Recommendation reason: This naked yogurt comes from the golden altitude area of Dali Jianchuan at an altitude of 2000 meters. The year-round 2000 hours of light ensures its taste, and zero thickeners, preservatives, and pigments ensure its quality. This product uses a Chinese domestic "space strain" that was launched into space on the Shenzhou 12 spacecraft for three months in 2021. After its launch in the Shanghai market, it has been favored by many white-collar workers.
The way out of the circle: Lin Yan, the head of the Shanghai center store of "100 counties and 100 products", said that the specialty goods entering the store were all selected by the team, and naked yogurt was one of them.
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The production of naked yogurt relies on the poverty alleviation project of "Jianchuan 10000 head cow breeding and 100000 mu grass planting industry", which is backed by the strength of Shanghai Yunnan cooperation. Pudong New Area has invested nearly 28 million yuan in Dali Jianchuan Cloud Ranch, driving impoverished households in 46 local villages out of poverty, with a related output value of nearly 500 million yuan.
Terraced duck
Highlight: Terraced ducks grow in the the Hani terraced fields of Honghe State, a world cultural heritage. They eat red rice, small fish and shrimp in terraces, and small insects in mountains. The quality and nutritional value of duck meat are very good, and the duck eggs have no fishy smell.
Road out of the circle: Changning District of Shanghai has been supporting Honghe County in Yunnan Province for many years. In the terraced heritage area, it encourages farmers to carry out "terraced duck" breeding, creating terraced duck brands through seedling purchase subsidies, order repurchases, and other methods. This year, it has established sales channels with Hema, Daoxiang Village, and others to bring more green and good products to thousands of households in the city.
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According to Gu Yueming, the person in charge of Honghe Yungu Agricultural Development Co., Ltd., after calculation, a farmer who raises a terraced duck can increase their income by 300 yuan. Now, some duck farmers have raised over 3000 ducks. This year, Honghe Cloud Valley is further expanding its demonstration and promotion scale, attracting more farmers to cooperate in aquaculture. At present, the company has deployed 130000 duck seedlings and cooperated with more than 5000 households.
Lotus leaf tea
Recommendation reason: Lotus leaf tea is carefully made from natural lotus leaves grown in the Puzhehei scenic area, without any additives. It has the effects of clearing heart fire, calming liver fire, purging spleen fire, lowering lung fire, clearing heat and nourishing the mind, lowering blood pressure and diuresis, astringent and antiperspirant, hemostasis and consolidating essence.
Road to success: Gu Si, Chairman of Qiubei Qingchuang E-commerce Co., Ltd., is also a farmer assistance anchor. Promoting lotus leaf tea is easy for her to handle. According to her introduction, the construction of an e-commerce live streaming base cannot be achieved without the assistance of Shanghai's aid to Yunnan cadres. In 2019, they faced a large number of unsold agricultural products, and through video conferences, the aid cadres in Yunnan pushed them step by step to develop e-commerce. After 3 years of development, lotus leaf tea has set a record for the highest single transaction of 300000 yuan.
![New Face Report! Please keep this file of Yunnan's good products. "Brand Goods" will be featured in the new program | Terraced Fields | Brand](https://a5qu.com/upload/images/d6f2c5449cb6071fc01b50e3047bfe6b.jpeg)
From the sales of "local specialties" to the innovation and upgrading of industrial development, Yunnan, as a "full-time student" of Shanghai's regional characteristic product exhibition, these high-quality products are selected in advance, accurately matched with the needs and supply, forming a "sales to production" and "sales to promote production". As a result, they continuously enter the Shanghai and Yangtze River Delta markets, further improving the Yunnan supply chain and promoting the deep integration of Yunnan products into the national market.
We will consolidate the achievements of poverty alleviation, enhance the effectiveness of rural revitalization, promote the orderly transfer of industries, and promote the complementary advantages of resource endowments and deeper cooperation and docking between the two places. The seeds of help and cooperation took root and sprouted on the land of Yunling, bearing rich fruits. Every step taken by the two places hand in hand is full of struggle and struggle, and every frame of scenery is full of beauty and hope.
During the 4-day exhibition period, Shangkan News, FM89.9 Voice of the Yangtze River Delta, Voice of the Yangtze River Delta official Weibo account, official video account, chatbox client, and Archimedes' "Love East" program community will simultaneously broadcast audio and video broadcasts. Welcome to lock in and watch!