Linping District is fully committed to promoting high-quality development of tourism industry, taking advantage of the Hangzhou Asian Games
In order to seize the rare opportunity of the 19th Asian Games and the 4th Asian Para Games, effectively play the role of the Asian Games as a booster, and better promote the high-quality development of the cultural and tourism industry, on August 24th, the Linping District Tourism Industry High Quality Development Conference and "Watching the Asian Games and Visiting Linping" Urban Tourism Mobilization Conference, guided by the Zhejiang Provincial Department of Culture and Tourism and hosted by the Linping District People's Government of Hangzhou, were held in Yishang Town, Linping District.
At the meeting, the "Overall Plan for the Development of Tourism Industry in Linping District" and the "Implementation Opinions on Accelerating the High Quality Development of Tourism Industry in Linping District" were officially released, and the first batch of special consultants for the high-quality development of tourism industry in Linping District were hired on site. According to the plan, Linping District will rely on the distinctive cultural symbol of the Grand Canal, tap into the potential of 215 cultural and tourism resource units, combine with the demand of the young customer group tourism market, plan to build a tourism industry development spatial layout of "one core, one belt, and three zones", gradually form four tourism product systems of "urban leisure", "trendy and fashionable", "slow vacation", and "digital intelligence research and learning", steadily implement six actions: project investment guidance, tourism IP reshaping, consumer brand creation, rural cultural and tourism empowerment, promotion improvement, and service quality improvement, and accelerate the construction of an open and friendly Yunhe leisure tourism destination. Strive to achieve a total reception of 5 million domestic and foreign tourists in Linping District by 2025, with the added value of the tourism industry exceeding 5.5 billion. Two new national AAAA level tourist attractions and one national level tourist leisure block will be added, and one national level nighttime cultural and tourism consumption agglomeration area and one provincial level tourist resort will be cultivated.
On the 30th of the countdown to the Hangzhou Asian Games, six themed tour routes, "Watching the Asian Games and Visiting Linping," have been officially released, including the "Collection of Jiangnan and Beautiful Linping" tour, the "Water Town Seeking Fragrance and Secret Path Leisure" tour, the "Taste Linping, Lucky Leisure" tour, the "Trendy Fashion and Art Appointment" tour, the "Imagining Time and Enjoying Sports" tour, and the "Future Factory and Digital Life" tour, allowing tourists to fully experience the scenery and intangible cultural heritage of Linping while experiencing the passion and charm of the Asian Games up close.
In addition, a ceremony was held at the conference to release the first digital collection of Linping cultural and tourism products, as well as the launch of the "Watch the Asian Games · Tour Linping" cultural and tourism series activities. The digital collection, named "Water Town Wooden Boat", is a new attempt to digitize Linping's cultural and tourism industry. This collection is based on the "treasure of the town" - a canoe unearthed from the Maoshan Site in Linping, located in the China Jiangnan Water Village Cultural Museum in Linping District. The main content material is the typical representative of the Jiangnan water town in Linping District, "Maoshan Water Rice Field". Through 3D digital restoration technology and metaverse texture material rendering, a digital wooden boat with both realism and technology is created.
With the release of the digital collection of "Water Town Wooden Boat", Linping Cultural and Tourism has launched the "Watch the Asian Games · Tour Linping" cultural and tourism gift package on the Meituan platform. Starting today, citizens and tourists can register on the special page of the Meituan platform. On September 5th, 10000 spots will be selected from them to receive the digital collection and valuable benefits such as the Linping Cultural Tourism Asian Games gift. The Linping Cultural and Tourism Flying Pig Consumption Voucher, the "Watching the Asian Games · Visiting Linping" Weibo Theme Event, and the Xiaohongshu influencer collection will also be launched one after another. There will also be offline interactive experiences such as clocking in and collecting stamps, and blind boxes for express delivery.
