Joining Hands to Start the Innovation Path of Public Welfare Brands Activity | Family | Brand

"Intangible Cultural Heritage DIY - Red Inheritance Under Pulp", "Handmade DIY - Clever Hand Drawing Dreams, Lighting Heart Lights", "Science and Technology Innovation DIY - Smart Home Small House"... These are unique children's service activities launched by Treasure House over the weekend in July this year. The novelty and dedication of various activities in the Treasure House can be seen from this.

In August 2022, Puyin Gold Lease, Xuhui District Civil Affairs Bureau, Xujiahui Street, Shanghai Lianyan Public Welfare Foundation and Shanghai Minghui Children's Development Center jointly built the first "Treasure House" minor protection workstation in Xuhui District, and settled in Leshan Community in Xujiahui Street, opening up the "last kilometer" of minor protection ".

As of July this year, the "Treasure House" has carried out a total of 46 activities, including 18 interest classes, 8 science and handicraft classes, 6 family psychological counseling sessions, 9 life safety education sessions, 2 policy promotion sessions, and 3 training sessions for children's directors, with a total participation of over 2200 people.

At the same time, the operator of the Treasure Hut continued to carry out community visits to understand the distribution of the community and the basic situation of children, completed 3 case evaluations, visited 24 cases, and filed 100 cases; For special families, 7 individual psychological counseling sessions and 6 one-on-one family education counseling sessions were completed, creating a child friendly space for children in the Treasure House that is "happy for children, reassuring for parents, and worry free for the community". This provides a warm "home" for disadvantaged children and non Shanghai children in the community.

The report from Shanghai Minghui Children's Development Center provides a review of the operation of the Treasure House over the past year——

We have carried out a variety of children's service activities and implemented the "six major protections" for minors. We have offered a series of calligraphy and painting courses, science and technology innovation and handicrafts, family psychological group assistance, life safety education, and other integrated activities. These activities have unconsciously expanded children's thinking ability, creative ability, and planning ability through education and entertainment. While acquiring knowledge and culture, they have also developed in morality, intelligence, physical fitness, beauty, and labor. At the same time, they have increased children's ability and opportunities to understand, participate in, and integrate into society.

A children's work think tank team has been established to provide services to ordinary children and children with autism and their families in need during community visits. The Treasure House relies on the Xujiahui Street Minors Protection Workstation, supported by a team of 5 international applied behavior analysts and more than 30 certified rehabilitation therapists, to provide scientific and professional counseling services and rehabilitation training methods for children and families with autism. Carry out the "Radiant Starry Sky" public welfare classroom, establish a volunteer service team for "Caring for Children with Stars", launch lectures on autism science popularization, create science popularization promotional pages, etc., so that more people can know, understand, and accept children with autism. The Treasure House also provides one-on-one family education guidance for Star Treasure families, creating a warm and loving growth environment for children with autism.

Building the "Huitongxin Home" brand project, taking the integration of "home, school, and society" as an opportunity, improving the collaborative mechanism of family, school, and society, innovating collaborative methods, and promoting the construction of a collaborative community for educating people, thereby extending family education and school education to the community. Listen to children's voices, pay attention to the mental health of minors, and provide a harbor for children's spiritual dwelling; Establish temporary care centers to create a loving home for minors facing difficulties.

This year is full of love, a year of continuous exploration, innovation, and harvest.

In the view of Ren Ruijie, the head of Minghui Children's Development Center, the year of operation of Treasure House has accumulated valuable experience in building and innovating public welfare brands——

One is to form a joint force through multi-party participation. As a caring enterprise, Puyin Jinrent not only provides financial support for the public welfare project of the Treasure House, but also actively participates in various activities of the Treasure House as volunteers and teachers, benefiting children directly. Other enterprises and social forces within the jurisdiction have also joined the ranks of treasure house construction, integrating resources and practicing social responsibility together. The second is professionalism and precision. In the activity design and landing process of the treasure house, "professional people doing professional things" has become the best footnote. Professionals from all walks of life have joined in one after another, either bridging the gap or personally participating, fully leveraging their advantages and achieving the unity of professionalism and fun in every activity. The third is project-based exploration. In addition to project-based and serialized activities, a project-based operating model has been formed in areas such as family filing, training for community neighborhood committee cadres, and volunteer training.

It is reported that the children's services of Treasure Hut have now covered the Leshan area, Xuhong North area, and Wantihui area of Xujiahui Street. Next, the Treasure Hut will strengthen its linkage with several other areas of Xujiahui Street to provide protection services for minors. At the same time, it will further promote the filing work of non registered residence registered children, and carry out the publicity of the Law on the Protection of Minors by means of fixed time and fixed point outreach, walking outreach, and stopping outreach, so as to make the service coverage of the treasure house wider.

As the initiator of Treasure House, this project has also witnessed the growth of Puyin Jinzhu's public welfare brand construction. On May 11th of this year, at the theme event of the 11th anniversary of the company's establishment, Wang Peng, President of Puyin Financial Leasing, stated that Puyin Financial Leasing will continue to do a good job in social civilization practice under the guidance of civilization concepts and social responsibility requirements. With the support of the "Pugongying Volunteer Service Team", Puyin Financial Leasing will further explore the connotation of the "Pugongying" public welfare brand, improve brand awareness and influence; While expanding and strengthening our main business and creating financial competitive advantages, we actively give back to society, continuously provide financial support for the stable operation of public welfare projects, attract and gather more social forces, and jointly enhance people's happiness and sense of achievement.

According to the relevant person in charge of Puyin Jinzhu, in accordance with the letter of intent for donation and construction of the Treasure House Minors Protection Workstation, in order to implement the "14th Five Year Plan" of Xuhui District and support the grassroots network construction of minors protection work, Puyin Jinzhu will contribute to the construction of the Treasure House Minors Protection Workstation in Longhua Street, Xuhui District, in addition to the construction of the Treasure House in Xujiahui Street. In the future, Puyin Financial Leasing hopes to replicate and promote the new model of government+enterprises+public welfare funds+professional institutions+N jointly constructing public welfare projects on a larger scale, thereby forming greater social effects and making new contributions to urban civilization construction.

In the future, the Treasure House will excavate more treasures and tell and convey more stories of love.