In the first half of the year, a total of 29 stores in Nanxun Ancient Town have settled in the offline market | World | Lishou store economy

At BBC Earth's first offline physical store in Asia - Earth PuPu Cafe, tourists are queuing up to take photos with panda dolls; The first offline store in the province, Museum&More, next door, is also bustling with people. Children and parents are choosing to purchase cultural and creative derivative products from multiple world museums around the world

As summer approaches, the "first store economy" of Nanxun Ancient Town is still riding the heat wave and thriving.

What is the first store economy? It is an economic form in which a region utilizes its unique resource advantages to attract domestic and foreign brands to open stores for the first time in the region, achieving optimal coupling between brand value and regional resources, and thus having a positive impact on the economic development of the region.

With the announcement of permanent free opening of the Nanxun Ancient Town Scenic Area this year, the number of tourists has significantly increased. As of the end of July, it has received 7.23 million tourists, a year-on-year increase of nearly 669.14%, and tourism related revenue has significantly increased.

With a large number of tourists and strong demand, coupled with the attention of a large number of young people and parent-child families, there are higher requirements for the richness of business formats and tourist experience in the scenic area of Nanxun Ancient Town. More and more "first stores" have also set their sights on Nanxun Ancient Town, forming a high-end game destined for win-win.

With a large number of tourists and strong demand, coupled with the attention of a large number of young people and parent-child families, there are higher requirements for the richness of business formats and tourist experience in the scenic area of Nanxun Ancient Town. More and more "first stores" have also set their sights on Nanxun Ancient Town, forming a high-end game destined for win-win.

Drive hot consumption with the first store, and attract more brands to settle in with consumption vitality. Since the beginning of this year, EARTH PUPU Coffee has opened its first store in Asia, two national first stores including Turandot Book Italian Restaurant, seven Zhejiang first stores including Guoyuan Culture Yangtze River Delta Experience Center, Floating Tree, and Star Zero Realm, as well as 22 Huzhou first stores including Brantu's Botanical Manor and Baozhu Cheese, and 29 stores including COSTA Coffee, Bund No. 5, and Mubaishouzuo have chosen to settle in Nanxun Ancient Town, covering various aspects such as catering, accommodation, cultural and creative activities, and providing a second empowerment for Nanxun Ancient Town with distinct and diverse business formats.

At the botanical estate of Braun Rabbit, a standing doll dressed in a tailcoat at the entrance sends out an invitation letter to visitors in a fairy tale world. The fragrant aroma of flowers and fruits, as well as a dazzling array of European tea sets, are irresistible souvenir options for tourists. "Normally, our daily average passenger flow can reach over 1000 people," said the store staff. As a leader in modern tea beverage brands, the Plant Manor of Blantu has settled in major cities such as Hangzhou, Shanghai, Nanjing, Shenzhen, Guangzhou, Changsha, and Suzhou. The Nanxun Ancient Town store is the first brand to settle in Huzhou City.

The Bund No. 5 adheres to the signature feature of "one store, one style" and has settled in Nanxun Ancient Town for the first time. It has transformed the granary into a magical world, creating an immersive experience space and attracting many store exploration bloggers to check in on their own. On the first day of opening, hundreds of orders were placed. "I saw many bloggers wearing Hogwarts college uniforms taking photos on Xiaohongshu, which looked very nice. We also drove over to check in." Wu Yu, a fan of the Harry Potter series, and his friends drove over from Jiangsu to leave a few photos in a magical world style store. "Check in is a great source of motivation for contemporary young people to travel."

Since the beginning of this year, Nanxun District has actively engaged in the theme practice of "Seeing Beautiful China in Huzhou" and solidly carried out the "Four Bridges and Eight Pillars" project for the revitalization of ancient towns, creating a "new youth, new economy, and new business model" in Nanxun Ancient Town. It has laid out new business models that young people love in six blocks, including Sixingdai Food Street, Baoshan River Parent Child Street, and Ditang Style Street, shaping multi-level consumption scenes for various groups.

Since the beginning of this year, Nanxun District has actively engaged in the theme practice of "Seeing Beautiful China in Huzhou" and solidly carried out the "Four Bridges and Eight Pillars" project for the revitalization of ancient towns, creating a "new youth, new economy, and new business model" in Nanxun Ancient Town. It has laid out new business models that young people love in six blocks, including Sixingdai Food Street, Baoshan River Parent Child Street, and Ditang Style Street, shaping multi-level consumption scenes for various groups.