In April, the completed value reached a new high, and Qingpu: the growth rate of social zero total value ranked second in the city for two consecutive months. Consumer | Commercial | City

The sales of Qingpu Bailian Outlets reached a new high in 17 years of operation, with Panlong Tiandi receiving 4 million customers at its full month of opening. The key monitored commercial complex had a daily passenger flow of 560000 during the May Day holiday, doubling its passenger flow compared to 2019... Consumption is not only a direct reflection of people's demand for a better life, but also the primary driving force for economic growth. This year's Central Economic Work Conference has made "focusing on expanding domestic demand" a key annual task, and the supporting role of consumption in economic growth has been continuously emphasized. The Ministry of Commerce has designated this year as the "Year of Boosting Consumption", and Qingpu District has given priority to restoring and expanding consumption. The potential for consumption is accelerating, and consumption is showing a rapid recovery trend. At the beginning of this year, the "Action Plan for Boosting Confidence, Expanding Demand, Stabilizing Growth, and Promoting Development in Qingpu District" was officially released, continuously using policies to "add fuel" to promote consumption and has made significant efforts: from January to April this year, the total amount of social zero in Qingpu District reached 20.76 billion yuan, an increase of 30.2%, which is 9.8 percentage points higher than the city's total, ranking second in the city and first in the suburbs for two consecutive months. Among them, in April, it completed 5.61 billion yuan in a single month, the highest in recent years, an increase of 1.5 times.

Panlong Heaven and Earth

In recent years, Qingpu has continuously optimized its resource layout and functional linkage, improved its industrial level and competitiveness, created consumer landmarks, improved consumer quality, built a multi-level urban commercial system, continuously stimulated consumer motivation, innovated consumer forms, continuously stimulated consumer vitality, and created a better consumer environment and experience to meet consumer needs.

Panlong Heaven and Earth

This year's May Day holiday, if you ask where Qingpu is the hottest, many people's answer would be: Panlong Tiandi. Someone jokingly said that during the five-day holiday, half of the people in Qingpu have already gone to Panlong Tiandi, while the other half is planning to go to Panlong Tiandi. Go to Blue Bottle Coffee for a cup of small blue cup coffee, and quietly watch an exhibition at Yu Deyao Art Museum... Shortly after its opening, Panlong Tiandi became a popular check-in destination for citizens of Qingpu, successfully capturing consumers of all ages. The first store economy is a key tactic to stimulate consumer enthusiasm. The commercial projects settled in Panlong Tiandi have abandoned the conventional form of "small commodity cities" and replaced them with chain or scarce brands that better cater to the taste of the younger generation. They have gathered nearly 20 first stores in Shanghai and across the country, as well as over 60 regional first stores, becoming the "traffic password" to attract consumption. They have set a bright record of attracting over 500000 customers in three days of opening and welcoming 4 million customers in a full month.

Outlets

In the evening of the weekend, walking out of Jiasong Middle Road Station on Line 17 of the rail transit, on the way to Qingpu Aolai, I constantly brushed past the citizens who were carrying large and small bags and returning with full loads. Although it was already late, private cars still came to the parking lot in search of parking spaces. The shopping mall was bustling with people, and the long queue in front of well-known sports brand stores took several turns. In recent years, Qingpu Outlets has continuously improved its commercial carrier level, improved its brand layout, and combined with consumer hotspots to seize key consumption nodes such as festivals and anniversaries, highlighting theme consumption and special promotional activities, comprehensively promoting the improvement of consumer level. This year's May Day holiday even broke the sales record of 17 years since its opening.

Shanghai Sky Vanke Plaza

In addition to the two "Rocket" in Panlong World and Outlets, the offline consumption experience and activities in other business districts in the area are also brilliant: Baolong Plaza, Wuyue Plaza, Wanda Mall and other commercial complexes launch various forms of consumption experience activities, such as pet powder welfare, new store full reduction, Fan shop and so on; Yonghui Supermarket, Century Lianhua, and others have launched a series of activities such as anniversary discounts, weekend promotions, and full gifts; Brand home appliance manufacturers have carried out a lot of discount and lottery activities... All businesses carefully organize and plan various promotional activities to further gather popularity and business, and strive to let tourists and citizens enjoy "TESCO Group" in Qingpu.

▲ Demonstration Zone "May 5th Shopping Festival" Jinze Town Cenbu Village Branch Venue

On the eve of the May Day holiday, the "May 5th Shopping Festival" in the demonstration area arrived as scheduled. Major shopping malls carefully planned and launched business, tourism, and cultural activities with great discounts, exciting themes, diverse forms, and rich interactive experiences. Strengthening product supply and improving tourist experience are becoming the main focus of Qingpu's efforts in cultural and tourism consumption. In addition to launching over a hundred consumer activities, this year's May 5th Shopping Festival has also become a new highlight of experiencing a one-stop "micro vacation" in Qingpu. Countryside camping festivals, non weekend homestays, and other activities have successively appeared, integrating and innovating various formats, and Qingpu has a series of cultural and tourism attractions. In addition, Qingpu has extended the consumption period, lit up the nighttime economy, effectively unleashed the potential of nighttime consumption, and seized the opportunity of Shanghai Coffee Week to launch Qingpu Coffee Culture Week, creating a new experience of coffee consumption that combines social and cultural attributes. The chain effect brought about by this is that the stay time of tourists can be extended, and the homestay market has received a warm response, with multiple homestays filling up for several consecutive days.

Qingpu Micro Vacation Experience Center

Consumption is the most important, stable, and sustainable driving force for driving the economy. Next, Qingpu will continue to promote consumption expansion and improvement, continuously innovate consumption scenarios, and inject more vitality into regional economic development.