Ele.me teamed up with the ecosystem to weave a safety net for delivery riders, and Blue Knights upgraded their "Four Major Measures" for Midsummer Night | Knights | Four Major Measures
Under consecutive days of orange high temperature warnings, the "Blue Knight Midsummer Night" launched on July 13th brought a hint of coolness to delivery riders. Not only are there on-site "Blue Knight Caravans" providing free ice water, cola and other cold drinks, as well as Huoxiang Zhengqi Water, cooling oil and other summer cooling materials, but there are also a package of upgrade measures for the Blue Knight guarantee system - free college education for Blue Knights, construction of "One Hundred Cities, One Million Knight Station", upgrading of Blue Knight Fund, and awarding "Community Heroes" to better support the work, life, and development of riders.
"The Blue Knight is our first partner, first community, and first vitality. Only when the Blue Knight is good can businesses and consumers experience it well, and local life develop better. We adhere to the concept of advancing with ecology, and will continue to do a good job in the Blue Knight's" service area "," booster "," safe harbor ", and" dream factory "." Han Liu, Senior Vice President of Ele.me and President of Hummingbird, said.
Riders have the opportunity to attend college for free
Ele.me is accelerating the construction of Knight Station. On July 6th, Ele.me announced the opening of 16 standardized Knight stations in Wuhan, creating the first city model for upgrading Knight Protection. Knight stations are located throughout the three towns of Wuhan, equipped with air conditioning, wireless network, free cold drinks, fruits, and medical supplies, and can even dry clothes outside of rest. This has become a "service area" for delivery riders and more outdoor workers.
On the evening of the 13th, Ele.me announced the launch of the "One Hundred Cities, One Million" plan to build knight stations nationwide: not only in big cities, but also in small cities, on the streets and alleys, allowing more Blue Knights to enjoy station services, solving problems such as difficulty in eating, drinking water, resting, and charging.
At the "Blue Knight Midsummer Night" event, Ele.me announced the "Dream Fulfillment Action": providing full scholarships, allowing eligible Blue Knights to enroll for free or without exams. Currently, the first batch of open enrollment schools include Sichuan University, Southwest University of Science and Technology, and Sichuan Vocational and Technical College. Tian Dan, the recipient of this year's National May Day Labor Medal, became the first candidate. "Studying university has been my lifelong wish since I was young, and I also hope to improve myself, lay a solid foundation for the future, and set a good example for my two daughters." Tian Dan said that this new initiative is like a "dream factory", providing opportunities for academic advancement and enhancing my career development path.
Meanwhile, the Ele.me Blue Knight Fund also announced an upgrade. Cooperating with the China Workers Development Foundation, Ele.me will continue to provide education and medical assistance, further lowering the funding threshold, expanding the scope of assistance, increasing the frequency of assistance, and becoming a "safe haven" to better protect the delivery riders and their families.
In addition, Ele.me will also award the "Community Hero": launch the Blue Knight Community Hero Honor Medal and Incentives to recognize outstanding Blue Knights who create a better life and protect a harmonious community.
"The Blue Knight is a part of urban operation, guarding thousands of households in the community. Everyone is not only delivering tickets, but also delivering sincerity and sincerity. We hope to further promote public welfare for riders and build a beautiful community together," said Han Liu.
Summer provides comprehensive protection
In addition to the "four major measures", Ele.me also provides comprehensive rider protection measures against high temperatures in summer.
On the afternoon of July 12th, a science popularization lecture was held at the Xincun Road Party and Mass Service Center in Putuo District, Shanghai, allowing riders to cope more calmly in the face of heatstroke, hot weather emergencies, and other situations. At present, Ele.me has popularized emergency response plans such as heatstroke at both online and offline logistics stations. In order to reduce outdoor exposure and ensure safe operation for riders, Ele.me will also provide advance reminders based on local weather warnings, optimize routes and dispatch orders for protection, and launch safety knowledge courses such as heatstroke self rescue and typhoon protection.
At present, hundreds of thousands of Blue Knights across the country have received summer cooling bags, including large capacity water cups, waterproof phone bags, sun protection blue ice sleeves, mosquito repellent floral water, etc., allowing riders to be prepared for high temperatures, rainfall and other weather conditions.
This summer, Ele.me also provided riders with a special red envelope for every 7 days, as well as summer running subsidies and exemption rights. Among them, complaints, cancellations, timeouts, anomalies, etc. caused by bad weather will be removed according to the actual situation after application.
The income of summer riders will also be more secure. "The summer delivery subsidy is higher than usual, at least one or two thousand yuan more per month," said Blue Knight Li Xuezhen.
Behind this, Ele.me is doing a good job as a "booster" for Blue Knight by optimizing delivery to increase revenue and improving intelligent hardware efficiency: increasing the rate of combined orders and allowing riders to deliver more on the way, and improving stable hourly income for riders; Placing smart food cabinets and distributing smart helmets for more convenient delivery.
Co construction and sharing of government, business, and enterprise ecosystems
"Summer is the peak season for the food delivery industry, and it is also a period of frequent bad weather, which poses challenges to rider delivery. We will work together with ecological forces and resources to launch more measures, so that Blue Knight can have no worries and spend a peaceful, down-to-earth, and fruitful summer." Han Liu said.
In order to further protect riders and make it convenient for everyone to rest and drink while picking up and delivering meals, Ele.me has also partnered with brands such as McDonald's, Starbucks, Laoxiangji, and Yonghe Dawang to launch the "Rider Summer Care Action" with ecological merchants. Among them, all McDonald's and Starbucks stores nationwide provide free drinking water for riders; Laoxiangji and Yonghe Dawang have also launched exclusive discounts. Currently, this love relay is being carried out among more brands, with businesses jointly providing free cold drinks and opening stores, making it more convenient for riders.
Recently, the heartwarming act of "delivering ice water and ice cubes to small shops on the street" has also quietly become popular in Shencheng. Cold drink shops can be seen everywhere on the streets and alleys, often giving delivery riders a cup of "timely water".
Are you hungry? The merchant stated that they have received gratitude and feedback from many delivery drivers in advance, and that ice water is more in line with their needs. Therefore, this year they have changed to delivering ice water to meet their drinking needs.
In addition to actively participating in the commercial ecosystem, Ele.me also actively cooperates with government functional departments to maximize the protection of the rights and interests of delivery riders as a new professional form.
In the afternoon of July 13, 175 hungry food takeout riders and site service provider employees attended the first workers' congress of hungry food platform, which was the first all network workers' congress in the nationwide online catering industry, creating a new record of the number of workers' congress system covered by the enterprises' workers' congress of Shanghai Internet platform.
On site deliberation and approval of the collective contract for the entire network, as well as three special collective contracts for the entire network, and the implementation measures for the National Congress of Workers for the entire network, have fixed the protection of the rights and interests of employees in various aspects of new employment forms in the form of contracts for the first time. Behind multiple firsts is a new breakthrough in the work of national trade unions.
Xiao Shuixian, Secretary of the Ele.me Party Committee and Chairman of the Trade Union, also stated that in the past few years, with the help of higher-level trade unions, enterprise trade unions have continuously improved their services from organizational coverage to work coverage. The convening of this Workers' Congress is another upgrade of trade union services. A series of innovative practices have solved some pain points in the past when trade unions served workers in new forms of employment, and are expected to drive a new situation in Shanghai and even the whole country to open up platform enterprises and workers to negotiate and coordinate mechanism construction.
Zhao Deguan, Vice Chairman of the Shanghai Federation of Trade Unions, said, "Delivery riders are co builders of the People's City and fighters on a new journey. The Shanghai Federation of Trade Unions will continue to collaborate with enterprises and industries, play a caring and service role of trade unions, protect the rights and interests of riders, continue to care about their growth, create more opportunities, and let more outstanding riders shine in the streets and alleys."
