Creating a "Tide" Show by perfectly colliding the double innovation achievements of "Xiu" Lane 8 with Shanghai style culture; Shanghai style culture; Entrepreneurship and entrepreneurship; Promotion Center

The virtual try on of AR sneakers, one-on-one realistic portrait display and generation, movable and assembled live scenery ecological miniature landscape natural scenes, water free and plastic free creative washing and fragrance products... On the evening of June 9th, 2023, the "Creating Dreams, Tide Leading the Future" fashion show kicked off in Lane 8, Jinchao, Hongkou District, Shanghai.

Since its opening as a port, Shanghai has experienced prosperous commerce and commerce, and countless entrepreneurs have realized their dreams on this fertile land. At the "Chuanchao Show" event, 21 trendy entrepreneurship and innovation projects recommended by Hongkou District walked into 8 Shikumen Old Alleys with a hundred years of history. Not only did they achieve zero distance contact with consumers, but they also had rich display forms such as service experience, interactive display, product sales, and online live streaming. They also led citizens and tourists to "cross time and space" and immerse themselves in the Shanghai style culture and the strong entrepreneurial and innovative atmosphere in Shanghai.

This event was guided by the Shanghai Municipal Human Resources and Social Security Bureau and the Hongkou District People's Government, hosted by the Shanghai Employment Promotion Center and the Hongkou District Human Resources and Social Security Bureau, organized by the Hongkou District Employment Promotion Center and Shanghai Million Roundtable Enterprise Consulting Co., Ltd., and supported by the Suzhou Labor Employment Management Service Center, Wuxi Labor Employment Management Center, and Jinchao No. 8 Lane. Zhang Lan, Deputy Director of Shanghai Municipal Human Resources and Social Security Bureau, Zhou Guoliang, Director of Shanghai Employment Promotion Center, Zhang Wei, Deputy District Mayor of Hongkou District People's Government, Zhao Xiaoyun, Deputy Director of Shanghai Employment Promotion Center, Jin Huilian, Secretary of the Party Group and Director of Hongkou District Human Resources and Social Security Bureau, and Shao Zhu, Director of Hongkou District Employment Promotion Center attended.

Empowering entrepreneurial services with entrepreneurial spirit

"Chuangchao Show" is one of the important sub projects of Shanghai's public entrepreneurship service brand "Haina Baichuang", jointly created by the Shanghai Municipal Human Resources and Social Security Bureau and the 16 districts of Shanghai. Since its launch in 2017, "Chuangchao Show" has been using activities as a carrier, guided by the needs of entrepreneurs, and fulfilled entrepreneurial services with entrepreneurial spirit. By creating an entrepreneurial service matrix and entrepreneurial communication bridge, it has helped thousands of entrepreneurial achievements expand sales channels and connect with the capital market, becoming a golden signboard to support "mass entrepreneurship and innovation" and the Shanghai entrepreneurial public service platform.

On the basis of summarizing the experience of previous entrepreneurial and creative achievements display activities, this year's "Chuangchao Show" has been upgraded. In addition to showcasing the excellent entrepreneurial project achievements of Shanghai's human resources and social security department's assistance and growth, it has also added cooperation in employment and entrepreneurship services in the Yangtze River Delta region, as well as content related to matching and cooperation with cooperative regions and rural revitalization; For the first time, an observation team was established, inviting representatives from financial institutions, enterprises, procurement parties, as well as parks and industrial parks to become observers, empowering the high-quality development of entrepreneurial and innovative projects from their respective fields and professional strengths, and providing assistance to entrepreneurs from multiple aspects such as the funding chain, industrial chain, and development chain. Zhou Guoliang, Director of the Shanghai Employment Promotion Center, said, "I hope this' Innovation Show 'can inject momentum into the connection between projects and funds, establish a connection between buyers and entrepreneurial achievements, help entrepreneurs find better incubation soil, and achieve high-quality and steady development."

Today's Chaozhou 8 Lane Meets Haina Baichuang

Jinchao Lane 8 is located at No. 35-95, Lane 989, Sichuan North Road, Hongkou District, Shanghai. It is a historical block composed of alleys, Shikumen, and old buildings. After architectural renovation and venue updates, Jinchao Lane 8 has preserved the layout of the courtyard and street buildings, while injecting new cultural, artistic, and modern commercial elements. With a new posture, it has once again become a "trendsetter" and is becoming a new carrier of Shanghai's "urban reception hall".

"The entry of excellent entrepreneurial and innovative projects into Jinchao Lane 8 is not only a new interpretation of Shanghai's Shanghai style culture, but also a deep interpretation of future life. After learning that the" Chuangchao Show "was held in Jinchao Lane 8, many citizens came to visit.". The event is divided into four modules: science and technology innovation, cultural and creative, new consumption, and the Yangtze River Delta. It showcases Shanghai's innovative and entrepreneurial achievements in new materials, new technology, and new cultural and creative fields at multiple levels, as well as the style of entrepreneurs in the new era:

In the Science and Technology Innovation Zone, the Dewu App has brought AR sneaker virtual fitting technology, providing consumers with a brand new consumption experience. After trying on a new brand of shock-absorbing sports shoes, a visitor said, "Whether it's silk, mesh, canvas, or leather, you can see the effect and fit when you try them on, it's very realistic, just like wearing a real foot, and you can also buy them with just one click, which is very convenient." Douxuan Technology has brought a smart sub engine - a consumer level hyper realistic digital person generation engine. Based on Douxuan Technology's self-developed AI deep learning algorithm, customers only need to input a front face photo of themselves to generate a hyper realistic one-to-one 3D image, greatly reducing the cost of creating a hyper realistic digital person.

The "Red Boat Culture" created by college students from Shanghai Information Technology School in the Cultural and Creative Zone has attracted the attention of visitors. The project takes "Model+History" as the theme, and uses wooden model kits and injection molding combination models as the technical foundation to develop three series of theme models: "National Sharp Blade", "National Heavy Weapon", and "Red Mark". The project leader introduced, "Youth is the hope of the country. We hope to use the models loved by young people as carriers to promote the integration of the 'Four Histories' into the ideological and political course curriculum and teaching system, and promote the development of ideological and political courses with connotation."

The entrepreneurial projects in the new consumption area focus on a "healthy" lifestyle, showcasing the preferences of consumers in the new era and the humanistic care of entrepreneurs. "Peng Paiqi" sports and fashion clothing brand is committed to helping women of all sizes to switch between different states at any time and in any situation, such as home, office, fitness, and out of the street. Wujing Food Technology Co., Ltd. has launched the alcohol free craft beer brand "New Zero", advocating that happiness has nothing to do with getting drunk and leading a healthier drinking lifestyle without alcohol. Strontium Rui Chuangxiang Technology Co., Ltd. has independently developed a plant-based brand called "Plant Label LANTAG", which emphasizes the concepts of health, nutrition, low burden, and green environmental protection. It has been welcomed by corporate customers and individual consumers.

Haina Baichuang, Full of "New" Satisfaction

On the basis of successful hosting in previous years, this "Innovation Show" has taken multiple "new" measures to allow entrepreneurs and visitors to return with a full load.

Newly added Yangtze River Delta exhibition area. Under the coordination and careful selection of Suzhou Employment Management Service Center and Wuxi Employment Management Center, Jiangsu Yizi Technology Co., Ltd., Liangxi Linlang Calligraphy and Painting Art Group, and Suzhou Yingruijie Sports Culture Development Co., Ltd. came to Jinchao Lane 8 to help the city residents further understand traditional purple sand culture, calligraphy and painting cultural and creative aesthetics, and frisbee, a national fitness project.

Innovate and increase observation groups. The organizer specially invited Ms. Chen Yinlei, Vice President of China Construction Bank Hongkou Branch, and Ms. Shi Haiyi, Vice President of China Bank Hongkou Branch, as representatives of the bank. Ms. Wang Lei, General Manager of Hongkou DOBE Sports LOFT Park, and Ms. Fang Ning, General Manager of Shanghai University of Finance and Economics Science Park Entrepreneurship Management Co., Ltd. were invited as representatives of the park. Mr. Wang Ye, Founder and Chairman of Zhenziwei Group, and Mr. You Xiaoti, Senior Manager of Qunzhou Technology, were invited as observer representatives to jointly empower the participating enterprises. After learning that entrepreneurs have financing needs, Ms. Chen Yinlei and Ms. Shi Haiyi introduced the bank's inclusive financial services; After learning that a startup project was in need of incubation services, Ms. Wang Lei threw an olive branch; Upon learning that an entrepreneur wanted to consult about entrepreneurship related support policies, the staff of the Hongkou District Employment Promotion Center took the initiative to introduce themselves and left a contact number... An entrepreneur praised the "Chuanchao Show" and said, "Before the event started, I thought it was just a demonstration activity, and I didn't expect to receive face-to-face care from the government, banks, and the park!"

It is worth mentioning that there are countless treasure shops in Jinchao Lane 8. Taking advantage of the recently launched Shanghai Nightlife Festival and the hosting of the 2023 "Chuanchao Show", the organizers have added a special check-in section in this event. Visitors can receive limited edition special postcards for the 2023 Chuanchao Show. After completing check-in at the four special color stores, "Langren Store", "Zai Zai Yi Bank", "Panasonic", and "Li Fang", they can exchange drinks for free in the new consumption exhibition area and stamp the "Chuanchao Show" commemorative medal, allowing visitors to not only purchase their favorite products but also spend a wonderful summer night.

Zhang Wei, Deputy District Mayor of Hongkou District, emphasized that in the next step, Hongkou District will continue to fully implement the spirit of the 20th National Congress of the Communist Party of China, take the "Shanghai Employment Promotion Regulations" as the action guide, continuously improve the public service system for entrepreneurship, expand the market for excellent entrepreneurial projects, promote the connection between entrepreneurs and service institutions, build an excellent entrepreneurial project promotion and financing platform, create a good atmosphere of social support for entrepreneurship, optimize the good business environment in Hongkou, and promote the high-quality development of entrepreneurial entities in Hongkou.