Breaking through the situation, planning ahead, and building momentum | The 2023 Shanghai Real Estate Mid Year Awards Ceremony has come to a successful conclusion in Shanghai | Product | Perfect
In the first half of 2023, the Shanghai real estate market remained highly consistent with the national market, both experiencing a rise followed by a decline, and the recovery momentum of the real estate market slowed down. At present, the real estate industry is at the intersection of old and new situations. In order to overcome the difficulties in the real estate market more quickly, gather strength, and boost morale, on July 21st, Kerui Shanghai and Li Xiang jointly held the "Breaking through the Situation, Looking Forward, and Building momentum" -2023 Shanghai Real Estate Mid Year Awards Ceremony and Product Power 100 Tour Shanghai Station event in Shanghai.
This grand event relies on the professional big data of Kerui, and selects excellent enterprises and properties from multiple dimensions such as performance, reputation, marketing and operation capabilities, popularity, and design concepts. On site release of the top 10 Shanghai real estate enterprises with sales performance in the first half of 2023, top 10 Shanghai real estate development sales performance, top 10 deeply cultivated real estate enterprises in Shanghai, top 10 stable real estate enterprises in Shanghai, top 10 potential real estate projects in Shanghai, and top 10 ideal residential real estate projects in Shanghai. Benchmark enterprises in the real estate industry and senior media representatives gathered together to share development experience and discuss solutions to break through the situation.
Since 2018, Kerui has been focusing on the changes in industry product strength construction, from "product" to "product series" to "product strength", and then to "customer demand" research and "delivery power" evaluation. We have collaborated with more than a hundred brand real estate companies to carry out the "Product Power 100" evaluation research of Chinese real estate enterprises, and continuously iterated and upgraded. In the first half of this year, the homogenization of products in the Shanghai real estate market became increasingly evident. In order to meet the needs of customers to improve product quality from multiple dimensions and create more competitive products, Kerui Shanghai conducted a product strength evaluation of new Shanghai development projects in the first half of the year based on "six major first level indicators" and "nearly a hundred second level indicators". Finally, at the mid year festival, three high-end works, five light luxury works, and ten quality works for the first half of 2023 were released.
Mr. Li Zhenyu, the General Manager of Kerui Shanghai, introduced that he believes that the key to breaking the real estate market is to "enhance the expectations and confidence of the real estate industry" and "create high-quality products around differentiated competition". Kerui Shanghai will leverage its own advantages and rely on professional data-driven models to provide comprehensive and comprehensive services to the industry. In response to changes in the times and industry demands, it will once again focus on the C-end market, working together to build a communication bridge between developers and customers, and comprehensively plan a long-term development path with the industry.