Another SAIC Global Car "Roaring" MGCyberster | Global | SAIC
On July 13th, as the MG brand was about to celebrate its centenary, the MG Cyberster, China's first global convertible electric sports car, took over the banner of MGB's groundbreaking legendary sports car on the new energy track and made its global dynamic debut at the renowned Goodwood Speed Festival.
According to the plan, MG Cyberster will be the first to go public in China this year and enter the global market next year. After the first global car in the Chinese automotive industry, the MG4 pure electric vehicle, has won the market and received a good reputation overseas, the MG brand will take advantage of the situation in the next 18 months and launch 10 more global cars, including the MG Cyberster, to form a complete overseas product matrix covering pure electric, plug-in hybrid, and fuel.
The Goodwood Speed Festival in the UK is the most famous, largest, and oldest automotive event in the world. Its iconic mountain climbing race has formed a tradition, with top and star drivers gathering here every year to race on this 1890 meter long mountain climbing track and break records. Multiple supercars from around the world have made their debut here. The MG Cyberster, the world's first combination of soft top convertible and scissor door design, competed alongside numerous world-class sports cars in mountain climbing races and stood out. The cutting-edge aesthetics and disruptive performance of the Chinese electric sports car have caused a huge sensation among car enthusiasts worldwide.
The MG brand is the "main force" of SAIC Motor Corporation, a leading Chinese automotive company, going global. In 2007, MG brand new cars were launched in bulk in Chile, South America, and SAIC officially launched its "Global Strategy". In 2009, 2011, and 2017, the global annual sales of MG brand successively surpassed the steps of 10000, 50000, and 150000 vehicles. In 2019, the MG brand sold 300000 vehicles worldwide and became the "overseas sales champion of a single brand in China" for the first time. In 2022, the global annual sales of MG brand exceeded 660000 vehicles, a year-on-year increase of 26%, successfully achieving "four consecutive overseas sales championships" and ranking among the top 10 single brand in nearly 20 countries such as Australia, New Zealand, Mexico, Thailand, and Chile. In the same year, SAIC Group's overseas sales reached 1.017 million vehicles, a year-on-year increase of 45.9%, becoming the first domestic enterprise with overseas sales of one million vehicles.
In the first half of this year, the MG brand sold 115000 vehicles in Europe, an increase of 143 per cent over the same period last year, of which new energy accounted for more than 50 per cent, and global sales reached 370000, an increase of 40 per cent over the same period last year. In 2023, Europe will be promoted to SAIC's first "200000-class" overseas regional market, and SAIC has planned to build a factory in the local area. In 2023, MG brand's global sales target will be "aimed" at 800000 vehicles. In 2024, MG brand will fully strive for the "million target" of global annual sales ".
