Accelerated Transformation and Renewal Start SAIC General Motors May Sales Achieve year-on-year and month on month Double Growth | Intelligent | General Motors
Recently, SAIC General Motors released its May sales data, with wholesale sales of 92000 vehicles, a year-on-year increase of 10.8% and a month on month increase of 15.0%. Among them, its new energy vehicle models sold 4621 units in wholesale in May, a year-on-year increase of 3.4% and a month on month increase of 77.0%; From January to May, the cumulative wholesale sales were 16104 vehicles, a year-on-year increase of 16.9%.
Brand renewal is constantly accelerating. In May, the Buick brand successively brought the Buick ELECTRA E5, a large five seater intelligent pure electric SUV, as well as the all-new generation LaCrosse, a cutting-edge technology vehicle. Buick's second Autotronic model will also be launched in June, and it is foreseeable that SAIC General Motors will have a greater breakthrough in the new energy market. The Cadillac brand has launched three cars simultaneously, bringing the all-new CT6, all-new GT4, and all-new XT4 with more intelligent configurations as standard.
Electric cars are driving, gasoline cars are evolving, and SAIC General Motors is fully advancing on the dual track. Behind the continuous increase in sales is the accelerated iteration and sales innovation of SAIC General Motors, which not only reflects the determination of the three major brands to accelerate their electrification transformation, but also highlights SAIC General Motors' unremitting efforts to achieve "leading smart transportation and achieving a better life".
Cadillac's Three Cars Launch Together "Pioneer Revitalization"
Cadillac's wholesale sales in May were 17750 units, a month on month increase of 47.9%, while retail sales were 20007 units, a month on month increase of 5.3%, maintaining stable growth in sales. Among them, the sedan family continued to perform strongly, leading the retail sales of 9112 CT5 models, a month on month increase of 15.8%. With its strong sports performance and excellent product strength advantages, it leads the B-class luxury car market.
As an all-around player in the Cadillac luxury SUV family, the XT5's retail sales reached 4536 units this month, an increase of 5.2% compared to the previous month. With its strong product strength, it has gained high recognition from users.
On the basis of adhering to traditional positions, Cadillac is accelerating its brand rejuvenation. At the end of May, Cadillac released three new models, setting a benchmark for the luxury car market with core advantages such as avant-garde design, luxury intelligence, and quality driving control. After the release of the new car, it received high market attention and recognition, and the exhibition hall had a continuous flow of customers.
The three new cars have achieved "avant-garde rejuvenation" in design, intelligence, and experience: the innovation of the three cars embodies Cadillac's avant-garde aesthetics. To create an extremely comfortable and humanized cabin atmosphere for users, the new car is fully refreshed with a wrap around yacht interior. By selecting top-notch materials such as Fine Nappa semi aniline leather, premium white cork, and high-grade brushed real aluminum, it creates a luxurious feeling of vacation at sea with top-notch texture. In terms of intelligent experience, Cadillac has adopted a new generation of intelligent cockpit, equipped with a 33 inch 9K ring screen super retina screen as standard, and equipped with Qualcomm's flagship 8155 chip. Creating a visual experience while also upgrading the auditory experience: Cadillac and AKG have teamed up to bring studio level professional speakers into the car, equipped with up to 19 speakers, to create a luxurious intelligent travel experience for users. The all-new CT6 combines ACC full speed range adaptive cruise control, HoLCA intelligent lane centering assistance, and the all-new SUPER CRUISE super assisted driving system to form a functional "closed loop", bringing a more reassuring intelligent assisted driving experience in all scenarios, full speed range.
In terms of traditional strengths, Cadillac combines numerous innovative driving technologies to intelligently upgrade performance and create an uncompromising ultimate experience. Born on the family flagship luxury rear wheel drive platform, the all-new CT6 features a 2.0T variable cylinder turbocharged engine, a 10 speed automatic transmission similar to BLACKWING, and a newly upgraded MRC4.0 maglev suspension with 1000 road scans per second, forming a million level intelligent chassis, providing users with the ultimate luxury driving experience.
In the future, Cadillac will quickly adjust its terminal structure according to market demand, achieve a rapid increase in new car production capacity, and meet user needs.
Buick's two new cars showcase the brand's "renewed vitality"
In May, Buick sold a total of 51777 vehicles, achieving year-on-year and month on month growth. From a specific vehicle model perspective, the Buick GL8 family sold 14169 units in May, reaching a new high in sales in 8 months and continuing to lead the large MPV market. The cumulative sales of large technology luxury MPV Century Century Century have exceeded 10000 units, and at the same time, 1851 units were retailed in May, setting a new historical high, rewriting the pattern of imported MPVs monopolizing the same level and segmented market.
The two newly launched cars are also constantly striving: the Buick ELECTRA E5 standard range version will be delivered gradually starting from May 25th. As of May 31st, nearly 300 units have been delivered, and a large number of standard endurance version lock orders are in transit and are about to be delivered. At the same time, the enthusiasm of potential customers at the terminal has been high, and the performance has exceeded expectations. The Buick ELECTRA E5 is based on the "same price for oil and electricity" strategy, providing users with an excellent choice for a large five seater intelligent pure electric SUV in the price range of 208900 to 278900 yuan. Compared with competitors in the same class, the price is highly competitive, which has attracted great attention from the market. Buick's second Autotronic model will also be launched in the middle of this year, further accelerating Buick's pace of entering the mainstream electric vehicle market.
The all-new Buick LaCrosse sold 4338 units in May, and sales orders continue to climb. The all-new Buick LaCrosse, with its superior interior and exterior design and industry-leading intelligent technology, enables fuel powered vehicle users to enjoy the smart travel of the new era, becoming a representative of the "new car" among joint venture brands. The all-new Buick Regal has stirred up the dull B-class car market with the price of B-class cars and the enjoyment of C-class cars, bringing consumers a superior travel experience.
At the same time as product iteration accelerates, the pace of brand rejuvenation continues to accelerate. Continuous optimization of sales structure. The sales proportion of Buick's mid to high end vehicles has further increased to 73.7%. In terms of service innovation, Buick is also continuously improving its electric vehicle sales, service, and energy replenishment models. As of now, 20 Buick pure electric spaces have opened in 13 major cities; Over 570 Buick pure electric zones have opened, covering over 225 cities. By the end of 2023, it is expected that the number of Buick pure electric spaces will reach about 60, and the pure electric zone will exceed 600. In terms of brand pricing, Buick will further streamline its pricing system. Not only will the new car price be determined in one step, but it will also rely on industry chain advantages such as research and development, manufacturing, and supply chain system to make new products have a very high price to product ratio. At the same time, Buick will also upgrade its sales channels to ensure market stability and create a new brand value system.
Chevrolet's Steady Progress Upgrade Experience
In May, Chevrolet sales continued to stabilize and recover, with a month on month growth of 16.7%. Among them, the overall market performance of the base model Cruze was stable, with monthly sales of 15183 units, a sharp increase of 20.7% compared to the previous month; Since its launch, Xingmeiluo has received good market feedback with its leading comprehensive strength, and its terminal sales are steadily climbing.
In addition to landing products, Chevrolet focuses on user experience and further improves service quality. The after-sales service skills competition for brand building has recently concluded in Shanghai. This competition links the frontline managers and dealer management in the Chevrolet region, and enhances the professional and collaborative abilities of these two positions through a combination of centralized drills, competitive competitions, and practical tasks, bridging the service operation chain and further enhancing Chevrolet's after-sales operation level.
In addition, the brand has created a MyChevy app to provide users with a digital ecological experience of "I want, fun, interactive, and sharing", further promoting product resonance, service resonance, and social stickiness among users, improving brand satisfaction and car owner reputation. Thanks to the innovative product design and excellent user experience brought by the APP, Chevrolet has won the 2023 ADMIC Golden Award for Annual User Operations.
Looking ahead, Chevrolet will continue to achieve richer online and offline services and functions through innovative digital models, further improving and integrating the new retail ecosystem of community interaction and fan operation, and meeting the needs of consumers for cutting-edge technology and travel ecology.
