Zibo Barbecue Revelation: Winning Young People and Winning World Personnel | Zibo | Revelation

Recently, in response to the phenomenon of Zibo barbecue becoming popular, the Anhui Provincial Department of Culture and Tourism has arranged personnel to go to Zibo for research and learning, and guided some local cultural and tourism bureaus to go to Zibo for learning and reference. In May, the Deputy Secretary General of Mount Huangshan Municipal Party Committee led a team to Zibo for investigation, and relevant participants sent their own observations and thoughts to Shangguan News——

The fire in Zibo can never be imagined until it reaches the scene. On the evening of May 6th, we went to "Zibo Roast". When we arrived in Zibo, it was already 11 pm, but there were many people getting off at Zibo Railway Station, which was beyond our imagination. Unexpectedly, there were more people in front of the barbecue stall, and the tables in front of the Zhengwei barbecue were fully arranged. People were constantly eating barbecue, and accents from all over the world intersected here. It seems like we are going to the market, and it also seems like we are having a party. It seems that there are no worries here, no need to consider tomorrow's work, no work pressure, no mortgage or car loan, no distance. Just a barbecue link, the warmth of a glass of beer, with a sincere smile and happy expression on his face. It seems that happiness is so simple. Or, happiness is just that simple. Zhengwei Barbecue has over 100 tables, with 4 people sitting in front of each table. It's getting late, and we still enjoy the barbecue, beer, Shaobing (Baked cake in griddle)... Next to us, a mother with a baby in her arms is eating delicious. The number was no longer arranged on that day. It's not about rejecting customers, it's just that we can't accommodate them and it's hard to find one. Fortunately, we booked a seat one day in advance. The busy landlady introduced us while livestreaming, spending at least until midnight every day, and has been doing so since March. This barbecue stall has to run out of ingredients every day.

Fireworks and human touch

Is barbecue so delicious? In fact, going to Zibo for a barbecue may not only be for that barbecue, but also for that smoky atmosphere and human touch. Speaking of smoke and fire, Zibo barbecue has become a phenomenon. This phenomenon has ignited consumption, as well as food, housing, transportation, travel, shopping, and entertainment. Not only is barbecue very popular, but other consumption in the surrounding area is also very popular. The night market is bright and brightly lit. We were originally planning to stay next to the train station, but we didn't expect to find a single room in the Zhangdian district where we were located. We could only stay in Linzi district, which is an hour's drive away. The tour guide who received us, Xiao Liu, introduced that he used to do outbound tourism, but now he has become a local tour guide. The tourist attractions in Zibo used to be few, but now they are all people. Even the business of manufacturers who make small mazas and barbecue ovens has been ignited, indicating that there is not enough time to make them. Zibo is a popular spot for internet celebrity check-in, concerts, and live broadcasts. When we were preparing to leave, it was already 0:00, and the Hanfu performance was continuing. Xiao Liu said that those who want to lie flat in Zibo now can't even lie flat. The people who were laid off from the company are now serving in barbecue restaurants. He said that during the May Day holiday, he experienced the barbecue life on his own, helped at a barbecue restaurant, and walked over 30000 steps a day carrying dishes. His mouth was dry and his tongue was dry, and he just wanted to lie down at night. Speaking of human touch, the people of Zibo are very enthusiastic towards outsiders. From getting off the train to entering the barbecue section, Zibo people are desperately introducing Zibo's good, transformation, and business card to you. Due to the heat of barbecue, it seems inconvenient for locals to eat barbecue. Xiao Liu said that when people hear the local population coming to barbecue restaurants, they should be advised to prioritize inviting outsiders. During the day, many enterprises and institutions go to the streets to distribute water and fever cakes. For vehicles from other places, local drivers are also very patient. Local people will not bid farewell or rush to the lane with outsiders, and they also need to make space for them, even if they park in a less compliant manner. Not only that, the local management is also very gentle. While we were having barbecue, a small stall was placed in another property, and the urban management gently persuaded her to step aside on site. There was no argument, and there was no loud noise. The little girl who was persuaded to leave was also very cooperative. The popularity of Zibo barbecue originated from the gratitude of college students. However, at that time, people in Zibo invited college students to have barbecue, and they did not anticipate the emergence of today's "Zibo Roast Rush", nor did they start from utilitarianism for today's "out of the circle". But by seizing youth, we seize opportunities. Zibo has seized the opportunity of "youthfulness" and continuously carried out online marketing, constantly forming topics and hot topics, allowing people to track them repeatedly. Moreover, it has exerted efforts in interaction, grown in social interaction, and imprinted itself in various aspects with an "immersive" experience, ultimately forming a hot topic. It doesn't take a day for Zibo barbecue to catch fire. Jacky Xue once promoted barbecue in Zibo. Today's "fire" is built on the foundation of continuous effort and long-term achievements. Everyone cherishes the urban image of Zibo today, is very concerned about urban development, and looks forward to the city's tomorrow. I hope to persist for a long time and continue to burn for a long time.

New track, new topic

A trip to Zibo has brought us a lot of thinking. Grasping opportunities, praising youth, managing the city, and showing enthusiasm for the internet. For tourism, Zibo's expression also has significant reference value. Zibo barbecue seems to have changed people's definition of tourism. In that era of economic scarcity, people defined tourism as sightseeing, tourism, and leisure. Express your emotions in the mountains and rivers, and visit famous scenic spots. It can be said that tourism has opened a window to see China and the world, promoting economic development and liberating people's minds. However, over the past 40 years, the form, content, methods, and even the definition and pursuit of tourism have undergone profound changes. Especially after three years of the pandemic, people have different values for the connotation of tourism. For example, coming to Zibo is not because of the mountains and rivers, nor is it because of history and culture. On the contrary, it is because of a phenomenon there that has sparked tourism in the city. Subsequently, socialization, interactivity, and the immersive participation of tourists themselves are important components of tourism, and tourists become a key part in defining tourism. Either rushing to a city just for a table of food, or rushing to a feast just for a cup of coffee, or experiencing the warmth of the city just for a barbecue... People and scenic spots, people and people, people and the city are closely connected, and the fusion of scenes has become a way of traveling. The popularity of Zibo lies in capturing the youth. Proactivity has become a characteristic of tourism in the new era, rather than being passively arranged. So new forms of tourism such as self driving tours and backpacking tours have become popular. Young people dominate the world, with social connections and a bright future. This is a new track for tourism. This is also a new topic of Mount Huangshan tourism. In 1979, Mount Huangshan City began to explore the development of modern tourism. "This is a good place to develop tourism" opened the negation of the traditional development mode and led Mount Huangshan to a new track. "Get rid of Mount Huangshan's brand", Mount Huangshan's tourism industry led the trend, and the Emerald Valley started the first Chinese farmers to run tourism, and walked out a new path from the denial of habits. More than 40 years later, Mount Huangshan tourism on the new track is bound to have new exploration. Xixinan in Huizhou District, Poshan Shitan in Shexian County, Bishan in Yixian County, and Mulijiang in Xiuning are also welcoming visitors from all directions through a new form of tourism. The integration of outsiders and locals, as well as the construction of villages, have enriched business formats and revitalized scenes, not only improving the village environment and quality, but also driving the active inheritance of culture and economic development. Many people have even turned from tourists to investors, from outsiders to new Mount Huangshan people, become rural planners, tourism promotion officials, open homestays, run enterprises, integrate into local life, and define their own lives. Some villages have transformed from unknown small mountain villages into popular check-in spots, showing a more youthful attitude. Mount Huangshan has more than 3200 home stays, becoming a new tourism form. Since this year, the tourism market of Mount Huangshan has continued to recover. With the promotion of preferential measures for ticket reduction and exemption of scenic spots, since April, the average daily reception of tourists has increased by nearly 90% month on month compared with the first quarter, and the consumption has increased rapidly. Overnight tourists have continued to grow. From the sightseeing tour in those days to the construction of Mount Huangshan, an ecological international world-class leisure tourism destination city with Hui style and Anhui charm and "drunken" beautiful countryside, taking the Chinese traditional cultural symbol of "Mount Huangshan Songshi w